Google revamps design, must think Bing looks cute

Google has finally started to roll out a new search result design that was first spotted way back in June. The revamp is notable for a couple of reasons, one it is a relatively small change as it has made its previous vertical menus now horizontal and the other is that it looks exactly like Bing's menu.

Before (top) / After (bottom)

Yes, we understand that there are a finite number of modifications you can make to a search layout, but this change would appear as if Google saw what Bing was making in its kitchen and decided to bake a similar cake for the market share competition. 

Google started testing this design back in June but Bing rolled out its update about a month before Google began testing the layout. Clearly they must have liked the extra space the new menu placement provides as it is now the default layout for the search engine (or will be soon as the new page rolls out).

Google has taken a cue from Bing, it's the way design works if you get the implementation right, as it's easier to copy than to create. But we would rather Google try something new, rather than follow in the footsteps of what Bing has already created as they clearly have the resources to think outside the (search) box, right? 

Source/Image Credit: Techcrunch.com

Report a problem with article
Previous Story

More Windows Phone 8 SDK screenshots pop up

Next Story

FourSquare served lawsuit over patents on GPS usage

64 Comments

Commenting is disabled on this article.

theyarecomingforyou said,
We get it... Neowin is sponsored by Microsoft. But do we really need such mundane updates? This article deliberately misrepresents the source article.

Of course. It's a Brad Sams article.

First off, Google had this already, hardly copying, more 'devolving'.
Secondly, it's a stupid move. Google already has a horizontal list of links on the page and now it has duplicates. Very silly.

I never liked when Bing moved it to top there and now Google is doing it? I see no reason for it. It just leaves a blank space there. Stupid changes are stupid!

statm1 said,
I never liked when Bing moved it to top there and now Google is doing it? I see no reason for it. It just leaves a blank space there. Stupid changes are stupid!

google had it at the top before bing. either everyone here is 12, or people have a very selective memory.

Google makes me angry !
Im fed up with them big time !

Just like facebook you get a never ending slew of changes
that re not needed or wanted at an ever increasing pace..

i have to use a multiple Greasemonkey scripts to modify google
so that it looks like it did a couple years ago,
for example the live preview crap. and the integration of the cache'd links
into the preview area.

Google is bloat machine and their crap is getting tiring
They do whatever they want and ignore their customers.
For example the preview page changes were hated big time.
If you look at the Google groups page there is an extremely huge outcry
there begging google to do something about it.. in vain ofcourse
also if people don't know you can get a GreaseMonekey script for Firefox
to restore the google search results to how they use too be easily, its called,
"Google Hide Instant Preview Button"
Combined with script "Google Enhanced Black" it makes the crap usable again

The new menu position makes sense. It's certainly cleaner. Not much to get excited about, though.

I'd rather see them implement some kind of color personalization. I'd like to be able to make Google darker, but with gray text so it's easy on the eyes. And for the iPad, please.

I saw a post on GoogleOS about this new layout. I don't like it; too much white space.

Having the navigation bar at the top of the page with the sections bar, or whatever it's called, below the search bar doesn't look nice.

Oh yes, let's make even less use of the space we have on widescreen PC monitors and cram even more into the limited vertical space we have.

mobile.domain.tld; use it, don't cripple other platforms.

I cannot stand companies anymore.

Ugh, redundant links. Search engines, please stop it. We don't require two different links for each type of search (Images, Maps etc.) One for each is enough.

Calum said,
Ugh, redundant links. Search engines, please stop it. We don't require two different links for each type of search (Images, Maps etc.) One for each is enough.

Think this is a non-article, but agree with this. It is actually pretty bad design to repeat something pointlessly.

MindTrickz said,
I always avoid anything by Brad Sams. The guy is an absolute idiot.

What an idiot you are, stating you always avoid, while commenting on a news item by said author. I wish you had avoided it so i didn't have to read this pile of crap comment you'd written.

Google usually make such changes if the data supports it. Besides, this past year we've also seen Google try a drop-down menu as well.

Love how people are stating that "google copying again" or "google copies all the time". All companies have copied someone at one point or time. Doesnt matter how little or insignificant it is. I also highly doubt MS will make a big deal about it either.

they are always copying Microsoft they copied microsoft metro in their sites, copying windows phone features, windows phone metro, they copied bing image search before the new layout and now this one too and im sure they are going to copy bing image search new layout

subcld said,
they are always copying Microsoft they copied microsoft metro in their sites, copying windows phone features, windows phone metro, they copied bing image search before the new layout and now this one too and im sure they are going to copy bing image search new layout

Like MS has not copied from a lot of people before. This is nothing new or surprising from ANY company out there. This is no big surprise whether it be MS, Apple, Google, Motorola....and whoever else.

The hell... Who though that was a good idea? What's their reasoning?

"Hey, I got an idea! Let's take the different search categories and settings and move them from the left to the top, this way we can have even more empty vertical space and show less actual search results above the fold!"

I guess they did just place it where they had another space wasting item before but still, that bar shouldn't have been there in the first place.

I can't even believe this article. I had to look hard to spot the difference. The search settings are now laid out horizontally?

Well let me break this down to you. That is exactly where google placed all those settings (web, images, etc) before Bing even existed. (edit: they were on top, where the black bar is right now, but if you look closely the black bar retains the main functionality of swapping between image search and web search)

Edit 2: look at this (http://www.sourcewatch.org/ima...GoogleResultsScreenshot.jpg) look at bing, and tell me who copied who.


Julius Caro said,
I can't even believe this article. I had to look hard to spot the difference. The search settings are now laid out horizontally?

Well let me break this down to you. That is exactly where google placed all those settings (web, images, etc) before Bing even existed.


The way you wrote this post doesn't even take away from your point at all :\

Julius Caro said,
I can't even believe this article. I had to look hard to spot the difference. The search settings are now laid out horizontally?

Well let me break this down to you. That is exactly where google placed all those settings (web, images, etc) before Bing even existed. (edit: they were on top, where the black bar is right now, but if you look closely the black bar retains the main functionality of swapping between image search and web search)

Edit 2: look at this (http://www.sourcewatch.org/ima...GoogleResultsScreenshot.jpg) look at bing, and tell me who copied who.


As usual NeoWIN... haters gonna hate

articuno1au said,

The way you wrote this post doesn't even take away from your point at all :\

Google played with this layout for years. The 'web' 'images' etc were placed on top of the search bar in the results page. At some point google changed that to the side, and then google added the black bar (I think it was introduced around the same time as google+). I guess to discern between something that changes the search results type (everything on the left right now is search settings), vs just links to other google products.

My point? The layout of bing right now is google's layout before bing even existed.

Julius Caro said,
I can't even believe this article. I had to look hard to spot the difference. The search settings are now laid out horizontally?

Well let me break this down to you. That is exactly where google placed all those settings (web, images, etc) before Bing even existed. (edit: they were on top, where the black bar is right now, but if you look closely the black bar retains the main functionality of swapping between image search and web search)

Edit 2: look at this (http://www.sourcewatch.org/ima...GoogleResultsScreenshot.jpg) look at bing, and tell me who copied who.


Yeah, but Google has messed it up now. Now they have two web search buttons, two image search buttons, two map search buttons...

Google now has two parallel bars of links that do the same thing.

rfirth said,

Yeah, but Google has messed it up now. Now they have two web search buttons, two image search buttons, two map search buttons...

Google now has two parallel bars of links that do the same thing.

That, I agree with (theyve changed that top bar countless of times, still a mess to me).

But say they're copying bing for placing those things right where they were years ago...

Julius Caro said,

That, I agree with (theyve changed that top bar countless of times, still a mess to me).

But say they're copying bing for placing those things right where they were years ago...

Well I think left side one is good for me. Maybe is shorter distance to travel for my mouse i guess...

If it's the best system, it's the best system.

There's no point using an inferior design just because you didn't think it up first :\

"Google has finally started to roll out a new search result design that was first spotted way back in June. The revamp is notable for a couple of reasons, one it is a relatively small change as it has made its previous vertical menus now horizontal and the other is that it looks exactly like Bing's menu."


Sorry, but when something is EXACTLY like something else, I expect it to be a complete copy, not something "sort of like" the other.

Let us not act like this is a surprise. Google has been copying other companies for years and they are just getting more aggressive about it. To prove my point all you really need to do is look at their 'new' Chrome OS. It's Mac OS X + Windows 7.

Google needs not to be original when it can copy from others. :]

itylernallen said,
Let us not act like this is a surprise. Google has been copying other companies for years and they are just getting more aggressive about it. To prove my point all you really need to do is look at their 'new' Chrome OS. It's Mac OS X + Windows 7.

Google needs not to be original when it can copy from others. :]

Same for every other technology company.
Also, did the author have adblock on because that's a stupid amount of whitespace to the left...?

itylernallen said,
Let us not act like this is a surprise. Google has been copying other companies for years and they are just getting more aggressive about it. To prove my point all you really need to do is look at their 'new' Chrome OS. It's Mac OS X + Windows 7.

Google needs not to be original when it can copy from others. :]

IF you think any other company is innocent, then you delusional. Everyone has copied someone at one point.

itylernallen said,
Let us not act like this is a surprise. Google has been copying other companies for years and they are just getting more aggressive about it. To prove my point all you really need to do is look at their 'new' Chrome OS. It's Mac OS X + Windows 7.

Google needs not to be original when it can copy from others. :]

It's browser based. How is that not original? They've had the top menu like that for a while. Why wouldn't they make it consistent?

farmeunit said,

It's browser based. How is that not original? They've had the top menu like that for a while. Why wouldn't they make it consistent?

Chrome OS not Google Chrome.

techbeck said,

IF you think any other company is innocent, then you delusional. Everyone has copied someone at one point.

Oh I know other companies have copied each other. But Google does this for ALL of their 'new' and 'updated' products. I have not seen one recent Google product that is slightly original. Google was a great and innovative company, now they just imitate and in most cases they fail.

itylernallen said,

Oh I know other companies have copied each other. But Google does this for ALL of their 'new' and 'updated' products. I have not seen one recent Google product that is slightly original. Google was a great and innovative company, now they just imitate and in most cases they fail.

Just like Apple

And I would say the Q is a pretty good move on Google's part. Whether or not it will catch on has yet to be seen but its a new/creative idea either way.

gregalto said,
Look to the left of your box, context menus

left is related search.. we are talking about search,image,video,shopping search displayed at top here...
look what bing did made the related search to right when yahoo displayed it at right and have the same layout as yahoo... so my statement bing thought yahoo search was cute.

It's interesting that people have not noticed that google compied metro style of sort interface and has been plastering it on google now and soon all of it's products.

nickcruz said,
It's interesting that people have not noticed that google compied metro style of sort interface and has been plastering it on google now and soon all of it's products.

people have not noticed because its not metro style its card based.
metro is entirely different.. anything square is not metro