Google reveals new search page with flat logo and apps toolbox

Amidst recent speculation that Google will ultimately update their feel and logo to a cleaner, flatter design to tie in with their other offerings, the UK search page appears to have been updated with the new logo and a new apps toolbox.

The update appears only to be available to a very small number of users, and appears only accessible on Apple's OS X operating systems and not accessible on Windows or Linux.

Previously, Google apps were accessed via the Chrome start page or the Windows 8 Chrome apps toolbar icon. Now, these apps can be quickly accessed from Google's main search page, providing greater usability for all.

Most notably, the logo has been updated to the flatter design akin to Microsoft's 2012 logo, with eerily similar coloring. Gone is the archaic beveling that was vastly out of line with the rest of the company's design aesthetic.

Neowin has reached out to Google for an official comment on the release, and will update this article as soon as any response arrives.

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Here's how you can enable the new logo and the new navigation interface. If you use Chrome, Firefox, Opera or Internet Explorer 8+:

1. open google.com in a new tab

2. load your browser's developer console:

* Chrome or Opera 15+ - press Ctrl+Shift+J for Windows/Linux/ChromeOS or Command-Option-J for Mac

* Firefox - press Ctrl+Shift+K for Windows/Linux or Command-Option-K for Mac

* Opera 12 - press Ctrl+Shift+I for Windows/Linux or Command-Option-I for Mac, then click "Console"

* Internet Explorer - press F12 and select the "Console" tab.

3. paste the following code which changes a Google cookie:

document.cookie="PREF=ID=e66a207a51ceefd8:U=936bafc98b2a9121:FF=0:LD=en:NR=10:CR=2:TM=1378808351:LM=1379592992:SG=1:S=OXyq0fqClYB66VuV ; path=/; domain=google.com";window.location.reload();

4. press Enter and close the console.

To go back to the regular interface, use the same instructions, but replace the code from step 3 with this one:

document.cookie="PREF= ; path=/; domain=google.com";window.location.reload();

They keep adding crap to turning it to something more like annoyance than search engine. I am just a couple of clicks moving to Blink.

Dislike the change - now I have to perform an extra click to search YouTube or Maps. This will confuse a lot of users at first. Google was never broken. The bar at the top was there for years and I loved it - why MUST there be a change Google?

I wonder; when I see something I like from somewhere else come to my platform of choice, I post "thank you" to the companies they're drawing from/copying. Anyone else do that?

Seriously - I don't care WHO did it originally. I just want it on the products and services I use. And if someone copies that? Fine! They're only trying to take the good stuff, or improve the could be good stuff. Its flattering, make me happy/proud, and I hope that if they improve it, my platform will be smart enough to copy and improve that, or at least do their own spin/improvements...

While I am a XYZ, that's not all I am. Hell, its not even that important compared to ABCDEFG...

Chikairo said,
I wonder; when I see something I like from somewhere else come to my platform of choice, I post "thank you" to the companies they're drawing from/copying. Anyone else do that?

Seriously - I don't care WHO did it originally. I just want it on the products and services I use. And if someone copies that? Fine! They're only trying to take the good stuff, or improve the could be good stuff. Its flattering, make me happy/proud, and I hope that if they improve it, my platform will be smart enough to copy and improve that, or at least do their own spin/improvements...

While I am a XYZ, that's not all I am. Hell, its not even that important compared to ABCDEFG...

Agree. Comments such as "their copying", "they were first", reminds me of the kids in my daughters class. She's in first grade.

wingliston said,
Yet you like to start a argument about it. Why not ignore it?

In this specific case, I'm wondering how weird I am. I'm only joking a little bit when I tell my iPhone and Android buddies, "thanks for feature X, please keep supporting your platform."

I guess flat is now getting as a new trend. May be another next 5 years of flat design before people get bored and get back to classic designs. The only thing which bothers me is too much blank space with these flat designs.

Apple gets blames for copying, Google gets blamed for copying, and MS gets blamed for copying.

All three are attacked on this point. Honestly, the truth is that they all take cues from existing tech/design on a regular basis. Part of it is to react to something they see as popular. Part of it is to keep up in the tech arms race.

In the end, everyone is influencing the design and tech path in these markets. Each of the above three are contributing to the market as a whole and they all share bits and pieces in the process. Its not something evil, just natural. Stick to the platform you prefer and enjoy the ride.

.....the copying comments are always on que from loyalists. Everything released in the technology world today is somehow copying Microsoft and Nokia. You know, the two companies that have come up with all ideas we see today.

In other news, I think the new logo looks clean.

JHBrown said,
.....the copying comments are always on que from loyalists. Everything released in the technology world today is somehow copying Microsoft and Nokia. You know, the two companies that have come up with all ideas we see today.

In other news, I think the new logo looks clean.


Exactly. If it wasn't for Apple, MS, etc., copying Xerox Parc, we'd all be stuck with CLI computers. I *like* my GUI!

Seriously - everything in tech gets better with this sort of give and take. You only have to invent fire once. After that? Its all about making better ways to use it, start it, etc.

I mean, hell, where would the PC market be today, price/performance-wise, if not for AMD vs Intel?

JHBrown said,
.....the copying comments are always on que from loyalists. Everything released in the technology world today is somehow copying Microsoft and Nokia. You know, the two companies that have come up with all ideas we see today.

In other news, I think the new logo looks clean.

It does resemble the Windows Phone styling but all companies copy each other, just look at iOS7.

neo158 said,

It does resemble the Windows Phone styling but all companies copy each other, just look at iOS7.

Exactly. Companies inspire one another to make changes. However, the fanatics look at every single thing non Microsoft, as copying. My Nikes look very similar to my Addidas. Damn Nike!

JHBrown said,
.....the copying comments are always on que from loyalists. Everything released in the technology world today is somehow copying Microsoft and Nokia. You know, the two companies that have come up with all ideas we see today.

Exactly. Its an amusing and it is fun laughing at the comments. I am sure glad Microsoft doesnt copy anything......

adrynalyne said,
Flatness wasn't invented by Microsoft either, LOL.

No, but they made it popular just like Apple did with the Smartphone.

Making it popular doesn't give you exclusivity rights to it. It is a trend, just like flower power in the sixties.

When you consider how little original content there is in this world, stuff like this is very trivial.

adrynalyne said,
Making it popular doesn't give you exclusivity rights to it. It is a trend, just like flower power in the sixties.

When you consider how little original content there is in this world, stuff like this is very trivial.

Did I say that Microsoft had exclusive rights to flat styling?

adrynalyne said,
So you are just arguing to hear yourself?

Thanks for wasting my time.

WTF, I wasn't even arguing but it seems like you want an argument, you seriously need to read the comments BEFORE posting!!!

Edited by neo158, Sep 19 2013, 9:01pm :

neo158 said,

No, but they made it popular just like Apple did with the Smartphone.

No, they didn't at all. Some of the commenters on Neowin have been absolutely brainwashed by MS and it's hilarious to me. Flat styling has been a growing trend for a long time, long before MS did a terrible job of using far too much overly minimal ugly flat expanses and wastes of space. Microsoft's new UI looks absolutely terrible, and the only one who has been dumb enough to copy them so far is Apple.

AJerman said,
No, they didn't at all. Some of the commenters on Neowin have been absolutely brainwashed by MS and it's hilarious to me. Flat styling has been a growing trend for a long time, long before MS did a terrible job of using far too much overly minimal ugly flat expanses and wastes of space. Microsoft's new UI looks absolutely terrible, and the only one who has been dumb enough to copy them so far is Apple.

That's called an opinion and you know what they say about those. It's better than rows and rows of icons or ugly widgets that don't fit the theme of the OS, at least MS did something bold and original!!

You're right, it is my opinion that it's ugly, though I'm far from the only one to think so. They could make it look better, but they went overboard with the minimalization of the look and flatness. A light smooth gradient here or there still keeps a mostly flat and minimal look without making it look so... plain, for lack of a better word.

I could also just as easily say that Android (since that's what I assume you're referring to) is the one that's bold and original since it lets you have more than just icons or squares. As for not fitting the theme, well the theme is up to you so that's no one's fault but your own if the theme looks out of place.

The original point remains the same though. Microsoft is absolutely not the first company to go with a flat look and saying that Google flattening their logo, just 5 simple letters, is copying MS is as ridiculous as saying Ferrari copied a bicycle because they both have wheels.

AJerman said,
You're right, it is my opinion that it's ugly, though I'm far from the only one to think so. They could make it look better, but they went overboard with the minimalization of the look and flatness. A light smooth gradient here or there still keeps a mostly flat and minimal look without making it look so... plain, for lack of a better word.

I could also just as easily say that Android (since that's what I assume you're referring to) is the one that's bold and original since it lets you have more than just icons or squares. As for not fitting the theme, well the theme is up to you so that's no one's fault but your own if the theme looks out of place.

The original point remains the same though. Microsoft is absolutely not the first company to go with a flat look and saying that Google flattening their logo, just 5 simple letters, is copying MS is as ridiculous as saying Ferrari copied a bicycle because they both have wheels.

FYI I use both platforms and you really need to reread my comments because nowhere did I say Google were copying Microsoft, I simply stated that Microsoft made the idea of flat and minimal interfaces more popular, if they didn't then why are Google and Apple using their design ideas?

When I say that widgets don't fit the theme I'm talking about stock Google widgets, take a look at the Power Control and the Calendar widgets and you'll know what I mean, they don't have a consistent look. That's where iOS and Windows Phone have it, consistency.

neo158 said,

FYI I use both platforms and you really need to reread my comments because nowhere did I say Google were copying Microsoft, I simply stated that Microsoft made the idea of flat and minimal interfaces more popular, if they didn't then why are Google and Apple using their design ideas?

When I say that widgets don't fit the theme I'm talking about stock Google widgets, take a look at the Power Control and the Calendar widgets and you'll know what I mean, they don't have a consistent look. That's where iOS and Windows Phone have it, consistency.

Well, I was kind of replying in general also, but you make the point again that they made it popular because Google is using the design ideas. My two points are, Microsoft didn't make them popular, they're just following the current trend just like anyone else. As I said before, I think Microsoft's implementation is rather poor, but then, I think the same of iOS 7, so maybe THEY are copying. Secondly, I don't think 5 letters equates to using the design ideas anyway.

As for the widgets, like I said, you can use whatever widgets you want so it's entirely up to you if you want to customize it to look better. If you don't want to customize and you like how iOS or WP look, then great. Android is the OS where you have the freedom to make it look like what you want. Some people like one way or another.

NoClipMode said,
Copying Microsoft as usual.

As if it's not enough to copy MS software, services, OS's, designs, logo's, and even colours for everything else. Oh and...

I am sure glad MS is 100% original and never copies anything........

NoClipMode said,
Copying Microsoft as usual.

As if it's not enough to copy MS software, services, OS's, designs, logo's, and even colours for everything else. Oh and...

http://goo.gl/2AvUZv

Please, allow me a second to show how silly you are for bringing up this topic. Have you not seen the new Bing preview? The top navigation bar layout and color look familiar at all? Yeah...

http://i.imgur.com/Xcyiglm.png

Kirkburn said,
Not the point of the link.

The link has no point. It's hardly a unique color combination. The Olympic Rings have had those colors for nearly 100 years.

Are we going to say that Apple ripped off the old Windows logo with the iPhone 5C colors next?

techbeck said,

I am sure glad MS is 100% original and never copies anything........

I think everybody copies everybody else in certain ways and they always have. That's why that argument against MS has always been a ridiculous one. It's especially ironic and telling how the tables have turned...

lolneowin said,

Please, allow me a second to show how silly you are for bringing up this topic. Have you not seen the new Bing preview? The top navigation bar layout and color look familiar at all? Yeah...

http://i.imgur.com/Xcyiglm.png

I noticed that too. I do love the new Bing though. It looks great.

NoClipMode said,
Copying Microsoft as usual.

As if it's not enough to copy MS software, services, OS's, designs, logo's, and even colours for everything else. Oh and...

http://goo.gl/2AvUZv

Whatever. Everyone knows they really stole Steve Jobs vision of 2013 that he had back in 2005. Duh. Didn't you read his book? This is what he prophesized as "the flat age."

Well the OP in this reply war is an absolute moron for bringing that up because Bing is Google but made by MS and not as effective.

Everyone copies everyone, with slight alterations, get over it!!!

Fan boys can move elsewhere!

Shahrad said,
Well the OP in this reply war is an absolute moron for bringing that up because Bing is Google but made by MS and not as effective.

Everyone copies everyone, with slight alterations, get over it!!!

Fan boys can move elsewhere!

Lol, I missed the irony in the OP but you are right...

lolneowin said,

Please, allow me a second to show how silly you are for bringing up this topic. Have you not seen the new Bing preview? The top navigation bar layout and color look familiar at all? Yeah...

http://i.imgur.com/Xcyiglm.png

Don't care who did what first... However, the example you are using is misleading. Bing had this look before Google moved over to it, several years ago.

I am going to give you a pass, as you maybe never used Bing.com much. However, the design technically goes back to MSN before Bing existed.

It looks nice but I think Google need to standardise their logo style for their apps. They need a consistent size and design as things look misaligned with the current mixture of icons. One thing Apple did really well with iOS was setting restrictions on app icons. I wish others would follow.

And what's with them saying not too long ago that they WEREN'T making a new logo? They lied about that. Also, this new logo leaked a bit ago from the new Chome beta on Android. I read that article on The Verge.