Google shows signs of entering the gaming industry

Google is not known for their influence on the gaming industry, but it's possible they may be trying to change that, according to TechCrunch. A job posting was found on Google's website for a "Product Management Leader, Games." The posting calls for "a flexible, results-oriented, and experienced senior leader who will be responsible for developing Google's games commerce product strategy and partnering to build and manage the business with a cross-functional team." There are no details as to the exact strategy Google plans on implementing with this position, and it could range anywhere from becoming a publisher or simply buying innovative casual Internet games for a new Google Games brand.

From the job description, it seems like Google will be hiring some developers to make games in-house. The posting lists several items about developing, implementing, and distributing products, which seems pretty close to a development plan. However, Google hasn't had much success on the games development front in the past. A little-known virtual world/gaming platform called Lively was released by Google back in July 2008. It was a virtual world along the lines of LindenLabs' Second Life, a place where your avatar navigated a 3D world to interact with other members of the community, to share information or to play games. Sony developed a similar platform for the PS3, called Home, that allows for players to interact via a virtual digital world. Ultimately, Lively wasn't very lively, and was discontinued in December that same year.

It doesn't seem like this position will be overseeing a project like Lively. It looks less like they're developing a platform, and more like they're trying to develop a gaming brand for themselves. There is not enough detail in the posting to know for sure. Nevertheless, Google also recently hired Mark DeLoura, a gaming exec who among other things was Lead Engineer at Nintendo, as Developer Advocate for Games at Google. They also recently bought Israeli game developer LabPixies, further solidifying the notion that Google will indeed be making headway into the games market sometime in the near future.

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And MS follows in others. All the major players follow and copy one another to some extent...Google, MS, Apple...none are exceptions to one another.

MS buys out other companies, then find some way to run them in to the ground, or drive them away (bungie).

Looks like Google is developing from the ground up. The one company they bought that made games, specialize in mobile / face book apps, not PC / console games.

Edited by etempest, May 13 2010, 12:15pm :

etempest said,
MS buys out other companies, then find some way to run them in to the ground, or drive them away (bungie).

Looks like Google is developing from the ground up. The one company they bought that made games, specialize in mobile / face book apps, not PC / console games.

That is why they are saying Google is showing signs of entering the market. Once they buy out a company that is already in it, you will see the article, "Google enters gaming market"

looks like google is really trying to get hit by regulators in the US and get broken up into smaller companies if this keeps up. is there any part of the computer market they aren't wanting to control?

SputnikGamer said,
looks like google is really trying to get hit by regulators in the US and get broken up into smaller companies if this keeps up. is there any part of the computer market they aren't wanting to control?

I would like to see Google Sound System.

Smigit said,
Why would they get split up? MS and other companies compete in multiple markets too.

Because doesn't just go into new markets. It takes over companies that are already in the market, dismantles them, takes there place and then works its way through every other company in that market destroying them in the process so that all that is left is Google. It's like Googles plan to offer free wifi internet to all major cities in the USA. It wants to buy existing infrastructure and give everyone in the city free wifi. It will make its profits by offering ad space for that service. No ISP can compete with that and most will have to leave the market. How is that good for anyone? Everyone claims Apple is anti competitive and all it does is trash talks. Google pretends it isnt anti competitive when the truth is it buys out and dismantles companies to get rid of the competition and then after wards claiming it welcomes any challengers. One company controlling EVERY computer market in the world is not good.

but they aren't controlling every market (not every country has Google as its top search engine FWIW), nor are they controlling the market in all the fields they have entered. In fact, in many of them there are numerous better and more widely used products. Many people have argued they are stretching themselves too thin.


Being big does not guarantee success. Look at MS, they have struggled time after time when entering new markets despite buying companies along the way to assist them. Anyway, whats this position really for anyway...we don't even know what they are making. If I had to guess its just going to be an online gaming service like Live/PSN/Apples one that third parties on the Android platform can take advantage of. Given their current portfolio that probably makes the most sense.

And fwiw, theres been free ISP's in the past and the like and they have failed. Theres no guarantee whatever Google supplied would be any different.

Jose_49 said,
Yeah, now we can have ads when we play our games, so damn cool.

...
*Sarcasm


I was just thinking the same thing!

Edited by DavidM, May 13 2010, 3:30am :

Meph said,
We don't need another console.

True. +1.

If we get to have another console, console war would make itself common. And no in a distant future we are going to see Apple having it's own home-console branded device

another not very bright move by google, should keep focus on search all the way, level up to at least 80% market share in US, instead google is losing share now.

joysleeper said,
another not very bright move by google, should keep focus on search all the way, level up to at least 80% market share in US, instead google is losing share now.

US is not the world. As for search, I think they are doing a pretty good job.

zikalify said,
Maybe they'll bring about the death of the dvd? ;/

With games? DVDs are generally movies/TV series.

...

At first when I heard about recent Google expansions into various industries I took as no surprise, but now it seems their business plan isn't making much sense at the moment. Perhaps they'll eventually give us some information on this.

LynxMukka said,
...

At first when I heard about recent Google expansions into various industries I took as no surprise, but now it seems their business plan isn't making much sense at the moment. Perhaps they'll eventually give us some information on this.

Their business plan is to make money, so games ='n money sounds like a business plan to me.

Edited by vincent, May 12 2010, 9:27pm :

vincent said,
A Google console with an Android based OS would rock

Perhaps Android would be used as a starting point, but a gaming platform would have to have a broader range of capabilities than Android currently posesses.

Personally, I think this is great... it likely means we'll start seeing free or very cheap games that are actually worth their salt. I'm tired of paying $50+ for FPS that never get updates (one set of new maps in 3 years doesn't cut it).

vaximily said,

Perhaps Android would be used as a starting point, but a gaming platform would have to have a broader range of capabilities than Android currently posesses.

Personally, I think this is great... it likely means we'll start seeing free or very cheap games that are actually worth their salt. I'm tired of paying $50+ for FPS that never get updates (one set of new maps in 3 years doesn't cut it).

It would? I mean, the OS probably needs a rehaul but bar that, it has the foundations for everything. Music, Movies, Apps, Internet. What more would you need?

The Teej said,

It would? I mean, the OS probably needs a rehaul but bar that, it has the foundations for everything. Music, Movies, Apps, Internet. What more would you need?

Games?


I don't see why anyone would really want this. What does Android as an OS offer to console gamers? Traditionally consoles have been pretty streamlined experiences and the OS that they run on doesn't make any difference to the end user what so ever and I fail to see why Android would be any different.


The market arguably has enough players as it is anyway.

In any event, any games developments are probably for their mobile platform. Getting a gaming service going like Live and what Apple is doing would be a safe bet.