Google+ TV ad goes in circles

Google has been releasing more and more television ads lately, showing off how users can access Google's features like Google Docs, Chrome and others to, for example, start a restaurant. This week, Google launched a new TV commercial for a specific service, Google+.

The ad, which you can see above, puts most of the emphasis on the "Circles" feature that lets users of the social networking service arrange their various friends into custom groups (family, best friends, work associates) with the tag line, "Sharing, but like real life; that’s a plus."

The video also shows Google Hangout, the multi-user video chat service inside Google+. Obviously the idea is that connecting to lots of people in your circles and also via Hangout is a good way to extend your social life as a whole.

Officially Google has said that Google+ has about 25 million users, but that was a number of weeks ago and it's likely that number has increased quite a bit since then. It has also expanded Google+ to allow businesses and other organizations to sign up for accounts.

The big question is will this TV commercial attract mainstream users? They might be aware of Facebook or Twitter but it's more than likely that they're unaware of Google+, even though it has already generated a lot of buzz among the early adopter crowd.

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16 Comments

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One of the best things about Facebook that I've found is that a global login system is finally effective... even Neowin allows you to log in with your Facebook account. Makes things a lot easier, though personal security is somewhat compromised and you run the risk of problems...

I also have Google+ it's just that I already forgotten my username and password because of not logging on to it for a very long time. Thinking of recovering them... Well not anytime soon, I think i'll settle with my friends on FB.

Good Ad, makes sense and seems logical as the next step to expand this social network. It definitely has replaced FB for me. (I have both though, and Twitter, use all 3 constantly, FB is more for friends, G+ is for the Tech world/friends, and twitter is for the world lol)

jas GFX said,
Good Ad, makes sense and seems logical as the next step to expand this social network. It definitely has replaced FB for me. (I have both though, and Twitter, use all 3 constantly, FB is more for friends, G+ is for the Tech world/friends, and twitter is for the world lol)

so what else you do for a living?

AbhimanyuJ said,

so what else you do for a living?

I guess you haven't seen people who just do that to make the living. And, they make a lot more money than you can imagine.

AbhimanyuJ said,

so what else you do for a living?

Just noticed this reply lol, I do a lot actually for a living, but that was funny none the less

Its because their target audiance uses TV, think about it. More teens talk and use the internet and thats where facebook gets its rep from but google+ is aimed at a more adult audience who need convincing to do something. They don't just try it.

Remember that fancy new gizmo you wanted? Mum and dad wouldn't just buy it because it was cool, they needed convincing. Still do, also adults will respect a TV ad more because its deemed more reputable. A lot of ads on the net ask you to sign up. Also its a good way to showcase their product, in a video. Cant do that in a web ad.

So it makes sense. and its not an act of desperateness

Auzeras said,
Its because their target audiance uses TV, think about it. More teens talk and use the internet and thats where facebook gets its rep from but google+ is aimed at a more adult audience who need convincing to do something.

You said something then completely contradicted yourself. "they use the tv - talk and use the internet". Last I checked more teens "talk and use the internet" and less and less of them have reasons to even own a TV, why bother when everything is online?

It is infact the "older generation" that grew up with TVs that keep watching them.

funkydude said,

You said something then completely contradicted yourself. "they use the tv - talk and use the internet". Last I checked more teens "talk and use the internet" and less and less of them have reasons to even own a TV, why bother when everything is online?

It is infact the "older generation" that grew up with TVs that keep watching them.


The point he was making is that G+ is not aimed at teens, but adults instead, who still watch TV.

You know they're desperate when there's an ads for a social network. When was the last time you have seen an tv ads for fb,my space, etc? Maybe for dating site...