Google updates Google Play policies; wants fewer, less intrusive ads

Google has updated its terms of use for the ever-growing Play Store. And while most changes are cosmetic or benign, one stands out: Google wants less intrusive ads on its Android operating system.

According to this new policy, companies have fewer ways they can advertise through the apps which now “must not add homescreen shortcuts, browser bookmarks, or icons on the user’s device as a service to third parties or for advertising purposes”. Ads appearing in notifications have also been restricted to certain special scenarios, and changes to the users' phone done by apps must be clearly noted and easily reversible. Developers have 30 days to abide by these new rules or risk having their apps removed from the Play Store.

Some may wonder how is it that Google, a company best known for shoving ads in users faces whatever they do, could come up with what seems to be a very restrictive policy, compared to previous versions. And it all comes down to user experience, with the company trying to improve and simplify UX for all its Android users.

Source: Google via: TNW

Report a problem with article
Previous Story

Rumor: Microsoft giving away white Xbox Ones to some of its employees

Next Story

Steve Wozniak: Microsoft resting on their markets and "that's pretty dangerous"

15 Comments

Commenting is disabled on this article.

Neobond said,
Just means the ads will be MUCH more intrusive in app. Like Words for Friends for example.

ABP has eliminated those for me

Some may wonder how is it that Google, a company best known for shoving ads in users faces whatever they do, could come up with what seems to be a very restrictive policy, compared to previous versions

nothing to wonder here.
google is just restricting ads that don't bring it any money. Google doesn't earn any money when an app add a shortcut to a "partner" service on the home screen or the favorites.

Google is not restricting in-app ads that brings it money (when devs use its ads platform). So google is not sacrificing itself just to improve the user experience. It's not a generous move from google as this article may sound.

Fortunately we have per app settings to block their ability to use the notification system.

Removing applications that abuse the notifications to show non related ads is fine, but I also don't want to know about any in-app purchase deals.

Nice move anyway.

Is it so damn hard for them to block apps from installing background services and notifications unless user-approved? Using Android has become like using a spyware-laden Windows XP from hell.

I kinda thought being a dick advertiser like that was against policies already.....
They just added it to their policy... burn Android, just burn. Little credit it had left in my eyes just vanished like snow for the sun.

Brony said,

Notification ads are the most annoying one.
turn off notifications for the offending app in its app info dialog

m-p{3} said,
So they fixed it and you're mad about it?

No, that these moves weren't against their policy at all is what surprised me. And it taking so many years before they do anything about it....
So many android phones I've seen with these notifications. We are a bit techlike here and can figure these things out. But an average Joe has no idea where these things came from. And more then once I saw people going mad about it and smashing their phone into a wall.

Oh, this could be good. Two things I've noticed that have annoyed me are the notification advertisements and the applications that then go and add shortcuts to your homescreen and favourites folder.