Google has said it intends to crack down on the use of its name as a generic verb, in phrases such as "to google someone." The Internet search giant said such phrases were potentially damaging to its brand.
"We think it's important to make the distinction between using the word 'Google' to describe using Google to search the Internet and using the word 'google' to generally describe searching the Internet. It has some serious trademark issues," a representative for the search company said. Julie Coleman, an authority on linguistics from the University of Leicester, said she could understand Google's concerns.