Google: We are getting rid of false and malicious ads

Google has been on the defensive a lot lately. It's been under attack for its new privacy policy and it's also been accused of tracking the web visits of Safari browser users. This week, a former Google team member said that the company cares more about ad revenue than anything else.

This week, Google used its official blog to focus on its Internet advertising business. Specifically, the company says it is making progress in its fight to get rid of ads that offer counterfeit products for sale. It also says it is battling to remove other ads designed to distribute malware and spyware.

Google says it has spent tens of millions of dollars to set up automated systems that look for ads that violate its policies. Sometimes an ad is found via the system that looks suspicious but is not automatically shut down. If that happens, the ad is flagged so that a human at Google can take a look at the ad and make the final decision. Google users can also sent the company their own alerts on suspicious ads.

Some of the improvements Google has put in to go after malicious ads include checking for "sensitive keywords" that could signal a counterfeit ad. Google says it has put in new steps to speed up the manual review process and the company says it now takes about 24 hours to respond to an outside complaint about an online ad.

Google says that these efforts are working, claims that in 2011 it has reduced the amount of counterfeit or malicious ads on its sites by over 50 percent compared to 2010. Google also says that when an ad is banned, the advertiser behind it is also banned. In 2011, Google banned 800,000 advertisers and 130 million ads from its sites.

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15 Comments

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It is not that hard really. Just disable scripting. Most people do not like the in-your-face pop-up ads anyway. That requires scripting, movies and music do as well. Firefox+noScript or Opera+NotScript. I don't surf the same Internet as most users. Mine is much safer, and there are far fewer annoyances. Although, some websites refuse to work without access to your private data and the freedom to invade it, but I just refuse to use those sites. You need to draw the line somewhere, and I'd rather be safe.

what about those ads about the "ridiculously easy" or "this one weird trick" or mom made botox doctors furious. you see them everywhere. they are annoying and scandalous.

Doesn't matter how much good Google try to do, the commenters on this website will always slant against it since the Windows Beta machine has started up again.

Wish I could draw that fast. She must be some sort of super hero or something. I wonder if Superman can draw that fast?

Don't ads on Google need to be verified before they go live? If malicious ads are showing, then who the hell is verifying them?

mikeyx12 said,
Don't ads on Google need to be verified before they go live? If malicious ads are showing, then who the hell is verifying them?

isnt that the whole article is all about??

still1 said,

isnt that the whole article is all about??

If I'm not mistaken, the article is about finding and removing malicious ads _after_ they go live. mikeyx12 is saying that he throught ads needed to be cleared _before_ they go live, so who the hell is clearing them initially?

Matthew_Thepc said,

If I'm not mistaken, the article is about finding and removing malicious ads _after_ they go live. mikeyx12 is saying that he throught ads needed to be cleared _before_ they go live, so who the hell is clearing them initially?

That's a fantastic question. I'm not sure if this is the best thing for google to be drawing attention to, heh.

flexkeyboard said,
why they allowed it in the first place?

Why were airbags never in the first car?

Because it takes time to identify a problem and remedy an effective and efficient solution that will adequately improve the users safety whilst providing a satisfying user experience.

Auzeras said,

Why were airbags never in the first car?

Because it takes time to identify a problem and remedy an effective and efficient solution that will adequately improve the users safety whilst providing a satisfying user experience.

I remember "Congratulations you're our 1000000th visitor", "Your computer is infected with a virus" and "Free <something>, no seriously 100% free" adverts in the mid to late 90's. I identified them as an annoyance in the mid to late 90's... so did most people in the industry.

The cynic in me sees profit lines suppressing good practice. It's good that they're doing it, but it's my cynicism you see...

If google were to kill off all of the "free iPad" spamverts in this week of all weeks, I'm sure that their bottom line would suffer.

C:Amie said,

I remember "Congratulations you're our 1000000th visitor", "Your computer is infected with a virus" and "Free <something>, no seriously 100% free" adverts in the mid to late 90's. I identified them as an annoyance in the mid to late 90's... so did most people in the industry.

The cynic in me sees profit lines suppressing good practice. It's good that they're doing it, but it's my cynicism you see...

If google were to kill off all of the "free iPad" spamverts in this week of all weeks, I'm sure that their bottom line would suffer.


I think that absolutely has a lot to do with it.