Google working on better quality search to cut down on webspam

Google has come under fire this month for becoming victim to webspam which spoofs search results. The search giant wishes to assure their users that they are on it and working to eradicate the "webspam" from their results.

Principal Engineer of Google, Matt Cutts describes webspam as the "junk you see in search results when websites try to cheat their way into higher positions in search results or otherwise violate search engine quality guidelines." Cutts goes on to mention in the official blog post regarding the topic, that the amount of "pure webspam" is quite low; however the methods are new and ever-changing.

Instead of simple webspam, there are now, what Cutts calls "content farms." These are the websites which are simply filled up with keywords to match your searches and usually appear shady or try to lure you into some kind of deal or into downloading some software. Google's answer was launching a "redesigned document-level classifier that makes it harder for spammy on-page content to rank highly." The new classifier indexes pages for certain keywords that typically show up on these content farms and spammy sites, which then flags the site in question and prevents it from getting a higher rank.

Time and time again Google has been accused of allowing sites that purchase advertisements gain higher search rankings, even if they are spammy. Matt Cutts wants to make it very clear that the advertisements websites buy and their search rank have no direct correlation and that the results are pure.

After the stories this month regarding Google's spammy search results, they are taking action to help improve the quality of their product, and hopefully to keep their users from flocking to alternate search providers such as the exponentially-growing search engine, Bing.

Google has introduced new features to help expedite the search process recently, such as Google Instant, and now continue to work to bring pure search results for the information you want.

 

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22 Comments

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finally? This has been an issue for at least 2 years now, any SEO is basically blackhat nowadays, they all try to get visitors they shouldnt be getting. So much bullcrap comes up looking for almost any keyword nowadays, barely using google lately, mainly to find Wikipedia articles (as Wikipedia's search is lacking functionality and no spellchecker =p).

Bing may have less people trying to exploit their algorithm since it's a smaller search engine, but I haven't really been impressed by its search algorithm. Also, there's only a fraction of Bing services available internationally compared to in the US. Over here, links on the Bing.com front page even redirect to third-party sites - imagine that! It doesn't exactly look good.

Northgrove said,
Bing may have less people trying to exploit their algorithm since it's a smaller search engine, but I haven't really been impressed by its search algorithm. Also, there's only a fraction of Bing services available internationally compared to in the US. Over here, links on the Bing.com front page even redirect to third-party sites - imagine that! It doesn't exactly look good.

Also, it hasn't been crawling as long as Google. So it hasn't scanned alot of relevant data. I liked bing, but got tired of the lack of useful results. And im an MS fanboy D:

Xerax said,

Also, it hasn't been crawling as long as Google. So it hasn't scanned alot of relevant data. I liked bing, but got tired of the lack of useful results. And im an MS fanboy D:


You do know the MSN bots have been crawling around since the 90s? Long before Google even excisted.

Shadowzz said,

You do know the MSN bots have been crawling around since the 90s? Long before Google even excisted.

With completely different algorithms that bare no connections to the ones currently used by bing.

Mike Chipshop said,

With completely different algorithms that bare no connections to the ones currently used by bing.

Exactly.

rrode74 said,
Better search?
http://www.bing.com
No need to reinvent the wheel?

Bing has similar issues; the problem is that it takes time to adapt to these scam SEO methods. If you search for a term like "subject rapidshare", you'll get plenty of results like "DOWNLOAD HOTFILE RAPIDSHARE MU NETLOAD FREE COUPONS" and "SUBSCRIBE RAPIDSHARE MEGAUPLOAD" etc.

rrode74 said,
No need to reinvent the wheel?

Bing is hideous if you don't happen to live inside US, the results are ABYSMAL.

TRC said,
One of the reasons I've been using Bing more lately. Sick of all the fake results and spam on Google.
Yep, I love Bing now.

Bing may have it to some degree as well or do they already have a solution to the problem. Time will tell. Could just be a market share thing but Google have to tackle their problem now.

TRC said,
One of the reasons I've been using Bing more lately. Sick of all the fake results and spam on Google.

Very interesting... As I find the complete opposite, I always find spam and nonsense with Bing whereas I (almost) always find exactly what I'm looking for with Google.

I guess this all depends on "how" you search.

Tpiom said,

Very interesting... As I find the complete opposite, I always find spam and nonsense with Bing whereas I (almost) always find exactly what I'm looking for with Google.

I guess this all depends on "how" you search.

I get much better search results with Google also. Just stay away from the advertiser blocks.

TRC said,
One of the reasons I've been using Bing more lately. Sick of all the fake results and spam on Google.
Bing also represents data most elegantly and in the most efficient way.