Google changes up "I'm Feeling Lucky" button

The front page of Google's main search site has offered the familiar "I'm Feeling Lucky" button for years and years, giving users a way to have a little fun. The idea was that a person types in a search keyword and then pressed the button. The Google search engine would then bring up the very first search result based on that keyword.

Now Google has quietly altered that iconic button to give users a different option each time a mouse cursor moves over it. For example, it might change to, "I'm feeling trendy." When pressed, it will give users a list of the hot searches on Google at that moment.

Another choice that might come up is "I'm Feeling Doodley" that brings up a random "Google doodle." Other choices for the new "I'm Feeling ... " button might bring up a list of local restaurants or a random work of art.

While the traditional "I'm Feeling Lucky" button seems to be retired, its use has already been curbed in recent years due to the introduction of Google Instant in 2009, which displays a number of suggested search results in real time as the user types in a search string.

Source: Google | Image via Google

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22 Comments

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That button cost google an estimated $110 million before instant search came in as bypassed the ads you get via normal search. They keep it to maintain the familiarity and brand image of their home page according to the book I read.

this was changed a couple of days ago; the first time i sawed i was gonna post on Neowin, but then i thought that someone problally did first...guess not

a0me said,
Never used the "I'm feeling lucky" button in the last 12 years. Did people actually used it?

Only when searching for French military victories...

a0me said,
Never used the "I'm feeling lucky" button in the last 12 years. Did people actually used it?

I think I tried it long ago just to see what it did, but in general no.

firey said,
Stays on "I'm feeling lucky" for google.ca

Each domain is on a different framework, same database, just different functions.

PmRd said,
Pretty useless button since when you start typing it shows results

I hate Google instant like I've never hated anything before. Thankfully it can be disabled by setting an URL parameter. I don't want stuff popping up on the screen while I'm typing something just so Google can get lot's of free hits.

For me it's useless because if I search multiple queries, but don't get a postback then my previous searches don't appear in my history unless I press enter.

Skyfrog said,

I hate Google instant like I've never hated anything before. Thankfully it can be disabled by setting an URL parameter. I don't want stuff popping up on the screen while I'm typing something just so Google can get lot's of free hits.

Thanks for letting us know

well for the most part the button has been useless for a good while now since the search results come up automatically as you type