Google's experimental promotional view turns emails into higher quality advertisements

Google’s bottom line is primarily funded through advertising revenue, this is nothing new and the company is always looking to make it’s inboxes even more advertising friendly. It's no surprise that the company likes to inject advertisements anywhere it can, but the result of this is that the company can offer services, such as email, for free. It’s the fact that Google drives its revenue not through software sales, but through advertisements, so that it is able to compete with Microsoft so easily as it can to offer software for less than Microsoft (Android) and not have it impact its revenue.

So, in order to help pump up the amount of times you click on “promotional” emails in your inbox, Google is testing a new grid-view that makes the spam emails more appealing.

You can get this new feature on your Gmail account right now by clicking here, but there's no word on if this new view will be pushed out to all users.

Email has been a hot topic of late when it was discovered that Microsoft accessed an Outlook account after it was determined that the user was stealing trade-secretes from the company. While Google claims that they never look into Gmail user accounts, there are reports that contradict this statement.

There's no word on if this feature will ever leave the testing phases, like so many other ideas, but knowing Google and their advertising friendly approach, we would expect this grid-view option to eventually make its way into all Gmail accounts.

Source: Google

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Astra.Xtreme said,

Outlook is full of ads too, so you didn't exactly gain much.

Are you sure? I hardly ever log in to Outlook.com because I use Windows 8's built in Mail app, but I logged in specially to see if there really are any ads. Didn't find one: http://i.imgur.com/HytRs2d.png

AsherGZ said,
Are you sure? I hardly ever log in to Outlook.com because I use Windows 8's built in Mail app, but I logged in specially to see if there really are any ads. Didn't find one: http://i.imgur.com/HytRs2d.png

You might have turned it off, but I just logged into mine and there's a full column on the right side that will show ads depending on your email content. There are "third party" settings which allow you to turn that stuff off, but it's still there and on by default.

I have always seen the same on my Outlook.com account as well. Usually right side of the screen. Not as many as GMAIL, but both systems allow you to limit what is viewed, and other means, so no big deal.

Looks pretty cool. In general the promotions tab hardly gets any attention from me (and notifications are turned off for it) but this really looks quite nice. A more visual approach, I like it.

Gmail tabs have been doing great over here too. Important messages actually arrive in the primary inbox (which is anything you'd want to look at later). I don't do any mail organizing anymore, the tabs and search system make it all unnecessary.

aviator189 said,
Besides ad revenue, does google make profits off of anything else they do?
Just curious..

I think ads are ~95% of google's revenues. So all its other products constitute only about ~5% revenue

They create a new codec that is supposed to be faster and cut down the bandwidth used so that they can push down more images and sell more ads and more of your personal information? All without you noticing because of a slightly better codec? Genius!

Anyone else get the feeling that in a few years Google+ will swallow up google hangouts and gmail? Then they can incorporate everything together, including adds...

Feeling? They have been integrating it all together for some time now, with former GMail IDs becoming Google Accounts for all their services.

Then again not much unlike Live IDs.

zhangm said,
Are there any free Google services that don't incorporate ads at the moment?

If you strictly mean "incorporating ads" then yes. You aren't getting ads while using Google Now, Keep, Drive, Analytics, Wallet, Google+, Hangouts, Hangout on Air, Helpouts, Docs, Translate, Fonts, Authenticator, DNS...

Now if you mean "related to ads in any way even if just losely" then most of them probably are in one way or another, since most of them are accessed through your Google Account and as such add info to your profile.

Out of the whole lot of services they have, the percentage of services that actually "deliver" ads is quite small (although they are probably the biggest ones, eg. Gmail or Search).

I've to say I kinda like it: on one hand you'll definitely not be confusing that with actual received mail, and on the other who does actually look at the stuff in his Promotions tab anyway? Certainly no one not expecting to see ads there, I'd assume.

ad revenue for google is perfectly fair and understandable. its win-win for consumers, ad publishers and google. the only problem it can introduce is that it potentially abusive and gmail contributes enormously to that abuse. I think what google could make it more transparent without loosing huge amount of revenue but they won't. its freaking sticky. I love my android device but I hate gmail and don't know how to get rid of it.

trojan_market said,
ad revenue for google is perfectly fair and understandable. its win-win for consumers, ad publishers and google. the only problem it can introduce is that it potentially abusive and gmail contributes enormously to that abuse. I think what google could make it more transparent without loosing huge amount of revenue but they won't. its freaking sticky.

Dunno, I'm not seeing any ad in Gmail other than for services I actively signed up for.

trojan_market said,
I love my android device but I hate gmail and don't know how to get rid of it.

You can create a Google account without a Gmail account, which will suffice to use your Android device. Just use any other email address to sign up.

ichi said,

Dunno, I'm not seeing any ad in Gmail other than for services I actively signed up for.

You can create a Google account without a Gmail account, which will suffice to use your Android device. Just use any other email address to sign up.


didn't mention just ads but my email content affect search suggestion, affect video suggestion in youtube and so forth. its both creepy and intruding and I feel I have no privacy using any of google services. other day I booked a hotel not through google but through kayak but I received email on my google and I was searching for a restaurant on G maps and all of the sudden google now showed me the restaurants suggestion near the hotel I booked.
as for changing email address, I already purchased bunch of apps and music which I believe is attached to my email account. I will loose all that. so its a trade off I have to deal with.

Edited by trojan_market, Mar 26 2014, 9:31pm :

Well, last resort is disabling gmail sync and forgetting that you even have an account there :p

Your purchases will be attached to your Google account, which in your case is linked to your Gmail account. I think you can create a new Google account and then link it with your old account, but I'm not sure if that'd actually solve your dislike for Gmail or if the linked account will actually also be associated to your purchased content if you set it up as Android account.

All this move from Gmail to Google IDs makes some things a bit complicated sometimes :/ I guess it'll eventually settle down and become more simple, for better or worse depending on your opinion about all that integration.

Edited by ichi, Mar 26 2014, 9:44pm :

I use the basic html version of Gmail and hardly see anything and definitely NOT this stupid stuff! I hate that full blown, slow, version of Gmail. Not to mention my host file is full of Google anti everything! ;)

Can't really stand Gmail anyway, but hey, it's a free garbage disposal!

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