Google's Project Glass takes to the New York Fashion Week catwalk

Project Glass isn't exactly the sexiest looking technology out there, but this week it took to the catwalk at New York fashion week to document Diane von Furstenberg's show from the perspective of the models. 

It's pretty exciting to see the technology out in the open and being used in the real world for the very first time. Not only will the photos from the event continue to be released, the company plans on releasing a film on September 13 called "DVF through glass" that was filmed entirely on the prototype devices.

The glasses allow us to see a unique perspective of an event that many of us will never experience, and it's a great piece of marketing for the upcoming technology (even if they do cost $1,500 to buy right now). Not only did the models sport the technology, von Furstenberg and Yvan Mispelaere (creative director) of DVF, took a walk down the catwalk sporting the glasses to finish the show. 

There are more photos available on Google+, and they're amazing even if you're not interested in fashion week.

Via The Verge

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To those of you who are saying that they are ugly: It's a prototype... It hasn't got a release date yet and Google have said that this is a long term project which wont be an immediate commercial success. Its also the first device of its kind and will obviously get smaller and sleeker both before its release and in subsequent iterations after its release.

You will thank Google (or Apple when they make it magical) for this technology when you have your very own HUD. If you cant see past the looks, to the profound change in mode of interaction between humans and technology (and other humans) that this will bring then you are extremely shallow indeed.

M4x1mus said,

You will thank Google (or Apple when they make it magical) for this technology when you have your very own HUD.

I don't want a HUD. HUDs are for video games.

THolman said,

I don't want a HUD. HUDs are for video games.

That's fine. I don't mind if you want a HUD or not. Everyone else can benefit from it When they're as popular as smartphones, you'll understand.

M4x1mus said,

That's fine. I don't mind if you want a HUD or not. Everyone else can benefit from it When they're as popular as smartphones, you'll understand.

They never will be

with today's technology, you'd think they'd size it to fit within an existing eye glass frame.
The camera lens is twice the size than need be (think spy cam lens) and the big chunk behind the ear is ridiculous. Show us a shot with some guy with a military crew cut and it would look bulky as hell.

"There are more photos available on Google+, and they're amazing even if you're not interested in fashion week."

Uhm...No? They look hideous.

morden said,
uhhh, it looks like crap

Why do they look like crap?, do you look like crap? they may look better on other people.
They look great, good job. keep up the great work

morden said,
uhhh, it looks like crap

It's the red headset on the left and not the Mister Magoo Flight Goggles on the other two girls. Looking at images from elsewhere they're actually not bad looking.

happyout1 said,

Why do they look like crap?, do you look like crap? they may look better on other people.
They look great, good job. keep up the great work

it looks ridiculous on a nice looking model, so no, it won't look better on some geek

and yes, it looks bad: like some sci-fi childs toy on a stick you can shoot with a bb gun - it'll go perfectly with most of the cheap plastic droid phones

Max Norris said,

It's the red headset on the left and not the Mister Magoo Flight Goggles on the other two girls. Looking at images from elsewhere they're actually not bad looking.

Really? Ok, that's much better. I thought it was what the other two girls were wearing.

morden said,

it looks ridiculous on a nice looking model, so no, it won't look better on some geek

and yes, it looks bad: like some sci-fi childs toy on a stick you can shoot with a bb gun - it'll go perfectly with most of the cheap plastic droid phones


but your no geek? so why not let real geeks try for them self and weather it does look good or not that's not the point, if you want to look wear sun glasses.