Graphics Card Makers Hesitant to Produce GeForce GTX 260-216

Nvidia Corp. recently released an improved version of its high-end graphics processing unit (GPU) in an attempt to offer a product that would be indisputably better compared to an offer from the arch-rival ATI, graphics product group of Advanced Micro Devices. While the new core does have advantages over the previous one, many leading-edge manufacturers of graphics cards have decided to stick with the old one for a while.

The world's most influential supplier of discrete graphics chips recently released an improved version of its GeForce GTX 260 graphics card that features 216 stream processing units, a substantial increase compared to the GeForce GTX 260 with 192 stream processors available earlier. The attempt was made in order to stop invasion of ATI Radeon 4870 graphics cards into the higher-end market. Nvidia has even maintained the price of the model 260 at the same level as less powerful model 260: $299 a card. But the attempt was not successful, it seems: many of the largest suppliers of Nvidia GeForce-based graphics cards, including, but not limited to, Asustek Computer, Gainward, MicroStar International as well as Leadtek Research, still do not sell graphics cards powered by the so-called GeForce GTX 260-216.

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Remember when video cards just had one simple name, like Millennium, Voodoo, even plain old Radeon with nothing after it. Now it would be simpler to use the FCC ID numbers to identify them than the ridiculous model names they use.

The Voodoo Banshee was my favourite.

But this has also been a growing trend for computer systems, not just graphics cards. Ever seen the Acer Aspire 5603G-105004? Lol.

Something like this would have people trashing through the retail shelves looking for a specific SKU #, production date, etc. to cherry pick the updated card out, just like people do with Xbox 360's looking for the newest production dated console in hopes it's the newer named codenamed unit. Hell, I've done that in the past when ATI was packing a higher clocked card in the same boxes, only way to tell the difference was in the SKU #'s. That and people would be pestering the online places like Newegg to beg for a cherry picked card, just like many call to beg for a specific core CPU.

I'm getting so confused by all the numbers on graphics cards, why couldnt we just seriously do the higher the number the better? not stuff like oh hey the 7600GT is faster then the 8200GS kinda stuff... but littearly number them somehow from 1 to what ever interms of speed.. kinda like a speed ranking

Sucks for nVidia. I bought a Radeon HD 4870 last week (which should be delivered today). I originally wanted a GTX280, but the price they were charging for it is ridiculous. Not to mention all the crap I've gone through with their drivers recently. It's ATI for me this generation. Maybe next time nVidia will get another shot.

No wonder. This will create such a mess again. The same they had with the 8800 GTS and 8800 GTS (g92) only this time there isn't even an indicator like (G92). The consumer loses. Both AMD and nVidia need to streamline their name policy, it's geting ridiculous.

(Guest said @ #1.1)
" Hey, should they have called it "GTX 200 Snuggly Comfort Bear Edition." How does that grab you?

my fiancee would love one of those!! can i SLI it with the GTX 200 pink hello kitty edition?

I agree, when they make a change that makes a measurable effect, they need to change the model name, simply calling it the GTX265 would be much better.

PS: I wrote this before reading the guy below who wrote GTX265 before me, great minds think alike!