Half of Codemasters bought by Indian firm

Indian giant Reliance Big Entertainment has bought a 50% stake in British game developer, Codemasters, with Reliance's Zapak Digital Entertainment video game division overseeing the company's investment, reports Eurogamer.

Reports earlier this year suggested that the developer, responsible for classics such as the Colin McRae rally series and Race Driver: GRID, was short of money.

Speaking about the deal to GameIndustry.biz, Codemasters CEO Rod Cousens said, "The opportunities arising from this partnership are truly exciting. This is great news for our development and publishing teams.

"Reliance and Zapak have immense resources and will help us realize the full potential of our game coding and online excellence across so many platforms, and especially in the world's fastest growing markets. The future of Codemasters has never looked brighter. It's a whole new game!"

Rohit Sharma, CEO of Zapak, who currently operate the Zapak.com online game portal, said, "We are excited to partner with Codemasters and believe it's very strong technology, development and distribution presence will complement our global gaming portfolio.

"Additionally, Zapak's global strength in mobile gaming will enhance Codemasters' ability to fully leverage its attractive franchises such as its racing and cricket games."

According to Eurogamer, Cousens also talked about the possibility of Codemasters joining the growing social gaming market.

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East India Company, responsible for making Britain the greatest superpower after the Romans by sucking the blood and wealth from the Indian subcontinent, just got bought by an Indian born businessman as well,

Times are changing Brits, your country is too small with too less populated to sustain the economic onslaught in coming decades, you will soon become obsolete.

DOOOMKULTUS said,
East India Company, responsible for making Britain the greatest superpower after the Romans by sucking the blood and wealth from the Indian subcontinent, just got bought by an Indian born businessman as well,

Times are changing Brits, your country is too small with too less populated to sustain the economic onslaught in coming decades, you will soon become obsolete.

*rolleyes*

DOOOMKULTUS said,
East India Company, responsible for making Britain the greatest superpower after the Romans by sucking the blood and wealth from the Indian subcontinent, just got bought by an Indian born businessman as well,

It is the same slavery with a different master and believed me, brits are better master than a corporation.

I wonder if they will move their call centres to the UK and US to save costs.

Hmm. Probably not. Their customers woudn't understand the accent and would get frustrated....

Nashy said,
I wonder if they will move their call centres to the UK and US to save costs.

Hmm. Probably not. Their customers woudn't understand the accent and would get frustrated....

they have been buying into quite a few companies. If i recall correctly, this same company bought shares into Steven Spielberg's company as well. Dreamwork Animation i believe. Also, Indian's have been buying other companies for a while now. Jaguar or Land Rover plus a few more I cant remember at this moment.

OMG I did not realise CM were in trouble to buy up 50% of the business is one hell of a move for any company. Shocking.

Indians is considered third world country thanks to the corruption and ( some of ) the people there . I'm just saying

BlackSteyrAug said,
Who the F are codemasters?
So "the developer, responsible for classics such as the Colin McRae rally series and Race Driver: GRID" didn't help?

BlackSteyrAug said,
Who the F are codemasters?

Please return your gamer badge and all associate paraphernalia. For shame sir!

BlackSteyrAug said,
Who the F are codemasters?

spoken like someone who have never played a quality game. what sad life ...

dimithrak said,
Man.. Who said india doesnt have money? they shouldn't even be considered a 3rd world Nation.

Without a doubt, but have you ever heard of successful gamer from India?

Val Thе Awеsome said,

Without a doubt, but have you ever heard of successful gamer from India?

lol.. unless its EA cricket, or Brian Lara's cricket . nope.. none hahaha..

well.. heres food for thought. One of the main reasons we don't see popular gamers from that part of the world, including india, is because there is alot of piracy. They are unable to log onto the proper gaming engines to register themselves.

A good example would be World of warcraft, where you have to use the serial key to activate yourself online.
- well that could be why we do not see many gamers from that region.

Shravan P.S said,
Its just a matter of time, before we ( Indians ) take over the world... *evil grin* muahahaha...

China will be first

nekrosoft13 said,

China will be first

That's OK. China will need India as a arch-enemy in the new world. Just like USA needed USSR in the old world ...

Albert said,

That's OK. China will need India as a arch-enemy in the new world. Just like USA needed USSR in the old world ...

China needs an "arch enemy" India. Glad you vote communism over democracy. ;-)

Shravan P.S said,

China needs an "arch enemy" India. Glad you vote communism over democracy. ;-)

yes. i believe i do. thanks to the not-so-bright previous leader of the so-called free-world, i have long since get down from my holier-than-thou-democracy high horse ... ;-) but ... there may be hope yet with obama.

Edited by Albert, Apr 7 2010, 3:04pm :

Slayerr said,
Omg Indians taking over ? GG .

Thnx !

I think we can expect a lot of "Cricket" Games :-) Considering the Craze for Cricket in India.

ThomMcK said,
Dizzy Egg rules, I'd love to play that on my Wii

I used to play Fantasy World Dizzy and Treasure Island Dizzy on the Spectrum many moons ago.

Starbuck84 said,
As long as they don't funk up the Colin McRae series and turn it into some sort of Mario Kart with Turbo Boosters...

They wont. But they sure will fck up International Cricket 2010.

Killerj said,

They wont. But they sure will fck up International Cricket 2010.

Their latest iteration of their cricket franchise is crap, brian lara on the Xbox was much better than the one on the 360...

Starbuck84 said,
As long as they don't funk up the Colin McRae series and turn it into some sort of Mario Kart with Turbo Boosters...

it's ok. Mario will become Indian instead.

Killerj said,

They wont. But they sure will fck up International Cricket 2010.

Yes. I am eagerly anticipating Tata Nano Rally ...

Matt Hardwick said,
Why does a quote from a British guy have American spellings? I smell either fish or bad quoting.
One doesn't actually /say/ the word differently, normally.