Half of UK uses smartphones; Android first, iOS third

Who doesn’t have a smartphone nowadays? Well, roughly half of the UK for starters, but adoption is growing and shows no signs of slowing down.

It looks like the breakdown of smartphones in the UK is similar to the overall numbers as well, with the Guardian reporting that Google’s Android operating system controls fifty percent of all phones being sold. The article goes on to say that RIM maintains a 22.5% market share while iPhone takes up the back at 18.5%. That means for every 500 phones sold in the UK, the little green robot makes up 250 of them, while Apple’s offering serves up less than 100. What the numbers don’t say is how many people stopped buying the iPhone 4 in preparation of the iPhone 4S, so it’ll be interesting to see if the partially eaten apple can take over the robot during the next cycle.

While the sales numbers are interesting and are always used as fodder in the “my phone is better” debates, Carolina Milanesi, a Gartner analyst, says that most people still only use their phone for calls and texts. She goes on to say that Apple is good at marketing what their devices can do but that other companies need to improve in that area. I guess that means the Motorola Xoom can’t really be used as a spaceship

Image Courtesy of TechVert.com

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18 Comments

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its inevitable that android will be 1st and not apple, everyone including your grandma is doing Android phones these days, i guess they killed the poor old Nokia which is now hand in hand with the poor old Microsoft trying to survive, the 2 poor old guys joined together their forces trying to stay alive.

how i see it is android having the biggest marketshare worldwide, are they not there yet?

Apple coming second and Microsoft 3rd with the help of Nokia. blackberry? i see it going extinct over the next 2 years!

However iOS will always have the best apps and games in store along with hardware and software innovations coming along the way every year and android following behind on this part.

Android as a platform is nowhere near as profitable as iOS is for developers, and where developers get paid they will continue to build more quality apps and grow the platform! It clear why is that thought, most people buying android phones, even the expensive ones are not buying apps, they are going for the free stuff! With Apple customers its completely the other way around, they are investing in apps and that is one factor that will keep them with apple!

Google is gambling with Android! they don't really make much out of android, if not android damaging google's profits, Google's cash cow is their search division and their Ads, they are the king there and use all cash made there to explore other territories, they have not advanced google search and Ads over the past years. they are being like Microsoft! they reach the top and then sit there and collect the money while trying to beat other companies that are doing well somewhere else!

parisp said,
However iOS will always have the best apps and games in store along with hardware and software innovations coming along the way every year and android following behind on this part.

....what? I'd love for you to show me how the iPhone has been "innovative" recently. In fact, even the 4S lacks the specifications of most middle-top tier Android devices. I think you need to stop drinking that Apple juice. It's been tainted.

Yep, you have to take into account the fact that android runs on many different 'budget' phones and so hits a huge market. You have to pay a premium to use a device using IOS

HardyRexion said,
Yep, you have to take into account the fact that android runs on many different 'budget' phones and so hits a huge market. You have to pay a premium to use a device using IOS

+1

HardyRexion said,
Yep, you have to take into account the fact that android runs on many different 'budget' phones and so hits a huge market. You have to pay a premium to use a device using IOS

Most people call it an "idiot tax".

Steve said,
Just LOL at the iPhone Photoshop work in the article. Jesus...
yeah haha, is that a joke or something? its not even close...

jasonon said,
yeah haha, is that a joke or something? its not even close...

Please tell me you see that it's actually an image of an older iPhone, but it was flipped so it's backwards. Look closely at the screen.

zikalify said,
too many wankberrys in the uk

Yeah, I don't get how from out of nowhere, tons of chavs were suddenly buying BlackBerry phones. Was probably because of BBM.

I've heard a lot more Android notification ringtones on trains but still see iPhones and Blackberries more often than not.

I think the good thing about the wide adaptability of android to devices from different manufacturers is the removal of the "cult status" associated with it; thus the high sales numbers. blackberry users love their bbm and iphone users love their apple logo but android has the advantage of not having one type of user associated with it, as well as the range of different hardware and prices covering low end to high end. People can argue about preference all they want but like the article says, a phone is a phone.

Most of what you said I agree with but I'd like point out that I don't simply like my Apple logo, I like my operating system and the product itself. I've never been much a brand follower and the sooner people on this forum stop attempting to put different smartphone users into different categories, the better. Each OS has it's merit, each phone buyer has their preference and I find it pretty ignorant the sheer volume of users mentioning terms such as "iSheep" and "Apple Cult"