Happy first Birthday to Bing, a look back at 12 months of Bing

Bing has officially celebrated its first birthday, after it replaced Live search one year ago.  Bing has become a staple in Microsoft's search engine war, competing against Yahoo! and Google.  The “decision engine” wanted to redefine the way users search for material, making information more accessible and straight to the point.

The Early Days
Bing released its first commercial shortly after the decision engine went public.  The minute long commercial featured the tag line “Bing and decide,” which promised to end “search overload.” Bing eventually upgraded from the beta status in November, and added new features such as Video and Visual Search.  Bing became the official name for the search engine, replacing the brand “Kumo.”

Bing only launched with a few features including web, image, travel, video, news, and maps search, but later added features like Visual Search, powered by Silverlight.

Yahoo! Deal
The deal between Microsoft and Yahoo was a back and forth discussion and rumour mill that left both users and employees scratching their heads on when, or even if, this deal will happen.  Rumours spread quickly that Microsoft was going to purchase and acquire Yahoo, but was quickly shot down by Ballmer.

The finalized deal would replace the Yahoo search engine with Bing for 10 years.  The deal between the companies would allow Microsoft to use Yahoo's search technology to refine the Bing search engine and was said to be fully implemented within 24 months after the signed deal.

Market share
Bing started off fairly strong in terms of market share, capturing 2.96% in its first month debut.  The search engine had a steady growth of the next few months, eventually peaking out at 3.52% in August 2009.  Bing still continues to maintain the same amount of market share, ending with 3.24% in May 2010, according to Netmarketshare.com.

browser_share

Bing's greatest challenge is to dethrone Google as the king of search engines.  Google's biggest advantage is it's brand.  Google, as a brand, is known around the world in just about every country, set as the default search engine in almost all the main browsers, including Firefox, Safari and, of course, Chrome. 

However, Microsoft still holds the current top spot in browser market share, the key to making Bing a success.  Internet Explorer holds 54.75% of the marker share in the U.S., while the closest browser, Firefox, has captured 29.75%.

search_share

One of Microsoft's biggest sellers, aside from its operating system, is Microsoft Office.  They recently announced a deal with manufactures to offer a trial period of Microsoft Office 2010 on new computers for $2 per copy with a Bing bar installed on their machine, compared to $5 per copy, without.

Mobile
Bing is not only targeting the desktop market, but the mobile market as well.  The Bing app is available on multiple mobile phones, including the iPhone (in the US), and will be tightly integrated into Windows Phone 7 when it arrives later this year.

The Bing app is only for select Windows Mobile 6.x phones are include a turn-by-turn navigation, for free, offering a complete navigation on your phone.  The Bing application offers users a free GPS unit, available for Sprint, T-Mobile and AT&T customers.

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34 Comments

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Yep, MS should focus on OS's rather than bad hardware and search engines and all those things they try to compete with companies with years of experience.

Microsoft should have scrapped its web search efforts years ago. It will simply lead to another money losing boondoggle, as has been the case with the Zune. Leave the web search stuff to Google and music players to Apple, and Microsoft should focus more on what it's good at, namely business software such as Windows and Office. Keep up this overextension and Microsoft will crumble under its own weight.

Well just so you know, there are many people that actually do like Bing and Zune, regardless of how well Microsoft makes on it financially. Xbox started out at a loss, but after years of strong commitment to that platform, it's been turning real profits.

I'd rather not depend 100% on Google to do my web searches, nor the same with Apple for media playing device. Google is brinking more on overextension than MS at the moment, in my opinion.

The Bing app is only for select Windows Mobile 6.x phones are include a turn-by-turn navigation, for free, offering a complete navigation on your phone.

Care to update that last paragraph there so it's in English?

Perhaps...

The Bing app is only for select Windows Mobile 6.x phones and includes turn-by-turn navigation for free, offering a complete navigation system on your phone.

TCLN Ryster said,

Care to update that last paragraph there so it's in English?

Perhaps...

The Bing app is only for select Windows Mobile 6.x phones and includes turn-by-turn navigation for free, offering a complete navigation system on your phone.

lol. that sentence confused me quite a bit in the article

Wow IE is not less than 60% market share.. Very good. I remember once upon a time there were lots of website which required IE to open page. But certainly its not the case anymore. There are still couple of govt websites which requires IE but now most of the websites do support Firefox atleast.

Personally, I prefered Kumo. But hey, I guess Bing is more catchier. Either way, it's gonna more to prise me away from Google, but Bing looks to have a promising future.

Personally I find Bing better, at least the image and video search than Google..but..well..from Pirates of Silicon Valley comes this quote:

Steve Jobs: We're better than you are! We have better stuff.
Bill Gates: You don't get it, Steve. That doesn't matter!

It doesn't really matter if Bing is better in terms of stuff it offers as long as Google have the "dominance".Having better stuff is not what allows you to increase your market share..not always at least.

kInG aLeXo said,
Personally I find Bing better, at least the image and video search than Google..but..well..from Pirates of Silicon Valley comes this quote:

Steve Jobs: We're better than you are! We have better stuff.
Bill Gates: You don't get it, Steve. That doesn't matter!

It doesn't really matter if Bing is better in terms of stuff it offers as long as Google have the "dominance".Having better stuff is not what allows you to increase your market share..not always at least.

Exactly. because Google, as i said before, already works well and it's quick and most importantly, it's "standardized" (i.e. thoroughly rooted in the public's mind).

so for me i don't really see a real reason to stop using Google in general. plus to me Google feels lighter to as it's just basically a small Google picture with the rest being basically text so it loads quicker and when your basically just searching for information can't really see Bing being any better than Google to the point that i would stop using Google.

Question to you all:
Could anybody tell me when they are planning to take the other non-US countries out of beta (Belgium)?

It's already a year that I have to change my language settings to the United States to see the full version & to use some features (sometimes everyday because my settings often reset when I'm redirected to my local Bing version)

It would be nice to see a roadmap. I see lots of new features only for the US (or UK) but other countries?

Thanks

I assume it's easier to handle one market with new features, such as Visual Search, gather feedback, make changes where needed, and launch a full version of the application.

Launching beta features all over the globe may just be confusing to users.

I know it's a real pain being in Canada and watching people who live over the border get all these cool features, but I think testing and focusing on a single market makes more sense for Microsoft.

Sushovan De said,
Not sure what the chart for browser share is doing in this article O_o

It shows that Internet Explorer has the most market share out of browsers. IE's search box defaults to Bing Search, so a logical conclusing would suggest that it would lead to higher Bing market share too.

It's hard to believe it's already been a year. I did set Bing as my homepage when it was launched, so I could try it, but I kept using Google out of habit. Unsurprisingly, Google completely dominates the search market share.

lcg said,
It's hard to believe it's already been a year. I did set Bing as my homepage when it was launched, so I could try it, but I kept using Google out of habit. Unsurprisingly, Google completely dominates the search market share.

because it's pretty much the best and has already been standardized as everyone knows it. so regardless of how good or bad Bing is the vast majority are already locked in to Google.

i pretty much use Google simply because it works for what i need and loads quick. no real reason to switch to Bing. plus with Google it 'feels' lighter (i.e. less bloat)

wotsit said,

eh?

In the past year Googles global marketshare of search engines went from 78% to 84%. Bing went from 2.9% to 3.2% and basically just took marketshare from Yahoo.