Harry Potter style newspapers to become a reality

We are probably all aware of what a Harry Potter style newspaper looks like (The Daily Prophet). Moving images on the page, playing out a newsworthy scene or a wanted poster. Such newspapers are surely that of fantasy, right? Not according to BBC News.

Appearing in the September 18 editions of Entertainment Weekly in Los Angeles and New York, slim-line screens will be embedded into the printed pages to offer video in these paper magazines.

The technology is similar to that of singing greeting cards, as the chips that store the video (up to 40 minutes worth) are activated upon a page turn.

The first units will display advertisements from Pepsi and CBS, and are expected to revolutionize magazine advertisement.

The screens are 2.7mm thick and offer a 320x240 resolution, can store 40 minutes of video and have a battery that can be recharged via USB which will last for 70 minutes.

These may not be the workings of the wizard world, but they are surely fantastical in their own respect.

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I was just watching a news report on this I guess you can upload your own videos on it after via usb
(so it will reusable )

I don't think I've bought a magazine in the last 10 years.

The only "magazines" I really get anymore are random ones in the mail from online retailers that I've purchased things from.

The only reason to do this is to be able to say that we can. It serves no real-world purpose though. How much do you think a newspaper filled with little screens is going to cost? How much of a waste will that be when the thing is thrown out?

Also: "Damn, my newspaper got a virus."
Or: "Damn, my newspaper got a blue screen of death."

I doubt they run any version of Windows (no, not a jab at the virus part, but it can probably in part be applied there too) required for the BSOD. Think of the licensing costs for all the magazines if it did though :P

Maybe something better would be a single newspaper that automatically updates. E.g when you charge it it will d/l the latest content. For a small subscription fee, that would be good.

Looking forward to it. As long as this eventually moves to having actuall content in the video(s) rather than advertisements, this sounds promising.

All these news articles, and I haven't seen a picture, or video of one yet.
Anyone got a link to a youtube video or something, so I can see what this looks like in action before passing any judgement?

If those magazines will be cheap and the screens will be subsidized from advertising...well...that means only one thing...free lcd's with embedded media player hardware for hobby projects...nice

Problem: Print media isn't making enough money cover the cost of production anymore.

Step 1: Inflate the cost by including tech gimmicks.
Step 2: ???
Step 3: Profit!

Someone needs to tell these people how popular flash blockers are.

I think it's a little too early for 'Harry Potter' style newspapers. It might be more feasible in 20 or 30 years time. By then, they'll most likely have much thinner versions with better video quality and longer battery life.

Sounds like a joke; however, it's quite real. (A version will appear in an upcoming issue of Entertainment Weekly (US) as an advert inseet for the CBS fall lineup; this was announced on, surprisingly, FNC's LiveDesk (http://www.foxnews.com/livedesk).)

Considering the trend towards electronic books and other media, something like this may be one of the few ways of keeping printed media anywhere close to relevant.

I was thinking more "Minority Report" as opposed to the HP films/books (nothing against HP).

Well, I see pros and cons with this:

+ It would be an excellent media tool for "how-to" (e,g,. home projects, programming, hobbies, etc.)
+ Adult magazine sales would go up

- you'd have to buy a USB cable just to re-view the video (and what if you don't own a computer?)
- The magazine would have to be sealed to prevent the battery from dying (stopping people from browsing)
- If you can't turn it off, it would be annoying especially if it were a 15 second video that looped for 30 minutes while you read the article.

seta-san said,
anybody can get a usb charger thanks to apple and it's wall outlet charger.

wow, my cell phone have that, all my portable gaming console, I also bought a universal one that can fit into car or wall plug and the multiple plug for devices are all connected in usb on the wall or car plug. Yeah, apple really saved us.

Midnight Mick said,
We'll be needing an ad blocker for newspaper's next!

I like the irony that intelliTXT highlighted "ad blocker"

its a great idea.. but what a waste of money.. imagine the cost of the mag? or newspaper after this? however, they could cover it up from the ads.. hmmm

2.7mm is fairly thick considering for a magazine. Especially when they'll have to enclose that unless that is including being enclosed. Still thick either way.

And if they were clever enough, the magazine should have a solar panel of some sort on the cover to recharge the battery instead of a USB port...

"can store 40 inutes of video"

how long is an inute? lol jk

wait, why would they make the battery last 70 when the max length the video can play is 40? who the hell will recharge the battery just to watch the ad again?

Dear me :/. It requires recharging after 70 minutes, who the hell is going to want to recharge a magazine to view ads?

I'm not a greenalist or anything, but because this is (presumably) going to wind up in huge circulation, can these things be recycled? A battery with every magazine doesn't sound that great to me.