HP Charges Into Retail Photo Printing Market

Hewlett-Packard Co. on Wednesday announced its entry into the $35 billion retail-photo-printing market, introducing a self-service photo kiosk and an in-store photo studio that will initially installed in Albertsons Inc. supermarkets and Longs Drug Stores.

HP, already the world's largest maker of computer printers and a leader in digital photo printers, already is strong in home printing of digital photographs and in online photo printing, with its Snapfish acquisition. Now, it hopes to complete the cycle by moving into retail photo printing.

It would be the first inkjet technology introduced into the kiosk market, aiming to take share from the more traditional dye-sublimination printing process used in photo printing kiosks, HP said. HP is targeting its HP Photosmart Studio, which also uses inkjet technology, at would-be competitors such as Fuji Photo Film Co. Ltd. and Eastman Kodak.


News source: Reuters

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