HP creates newspaper ad to campaign for PC spin off

In August, HP shocked the tech world when it announced that it was seeking alternatives for its massive PC business. Later the company confirmed that it would prefer to spin off its PC divisioin into its own company, rather than sell it off to another PC maker. Now HP is doing something a little different. It is running ads in major newspapers that attempt to explain to the public that even as a spin-off it would still be the world's largest PC maker.

HP's own Next Bench web site posted a copy of that newspaper ad this week along with a link to a new HP web page where it further explains the reasoning behind their spin-off preference. The ad itself says that HP's PC division alone would still be a $40 billion company if it were a separate entity and that HP still sells two PCs per second around the world. HP feels that having the PC business as a separate company would allow it to be "a more agile organization to help us better anticipate change and quickly respond to customers."

On HP's new "PC Matters" web site there are quotes from Microsoft, AMD and Intel executives who, at least on the surface, seem to support HP's decision. Microsoft's Steven Guggenheimer, the CVP of Microsoft's OEM Division, said, "Microsoft continues its close collaboration with HP's PC business division. We look forward to bringing great products to market that serve our mutual customers worldwide."

HP is currently making its own internal review of the PC business and is expected to make a final decision on its fate by the end of the year. If HP decided to go ahead with the spin-off it said it could take between 12 to 18 months to complete.

Image via HP

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11 Comments

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F stupid move, F stupid CEO, F stupid business

Mess up, mess up.

While other companies are trying to innovate and produce great hardware like the recent Samsung Slate PC Series 9 which we see here http://www.neowin.net/news/sam...-pc-upgradable-to-windows-8 , HP, the biggest PC company in the world, is trying to quit and draw back and trying to do consulting business like the guy name IBM. What is wrong with US Company? What is wrong with your business vision? PC and Phone are selling crazy in Asian market. Don't you see?

Samsung is Korean company, Asus, Acer are Taiwanese, Levono is Chinese Company. They are all kicking as all over the place. What's next? Apple does consulting business??? Or Microsoft quit PC business and does consulting???

satus said,
F stupid move, F stupid CEO, F stupid business

Mess up, mess up.

While other companies are trying to innovate and produce great hardware like the recent Samsung Slate PC Series 9 which we see here http://www.neowin.net/news/sam...-pc-upgradable-to-windows-8 , HP, the biggest PC company in the world, is trying to quit and draw back and trying to do consulting business like the guy name IBM. What is wrong with US Company? What is wrong with your business vision? PC and Phone are selling crazy in Asian market. Don't you see?

Samsung is Korean company, Asus, Acer are Taiwanese, Levono is Chinese Company. They are all kicking as all over the place. What's next? Apple does consulting business??? Or Microsoft quit PC business and does consulting???

I think you're not understanding what HP is saying here. They're trying to say that their PC business will still be huge, not that their just giving up on PCs. Their saying their PC division could grow much faster if it was it's own business.

The safest way for non-business consumers is to avoid any new HP stuff and when time to replace existing HP stuff comes due, go someplace else. HP has, clearly, abandoned the consumer marketplace to focus on the business marketplace. I wonder if they will treat businesses as shabbily as their non-business consumers?

They could spin off their PC hardware business and call it something like... oh I don't know... 'Compaq' perhaps?

Can the software side concentrate on giving us printer drivers that don't install tons of crap that you just don't need?

Teebor said,
Can the software side concentrate on giving us printer drivers that don't install tons of crap that you just don't need?

no, they will just concentrate on writing software you don't need

Not only that, but then with the next release of Windows' OS, driver no longer available. You now own a pretty piece of junk.