HP exec: Windows 8 had a "slower start" than expected

The launch of Windows 8 in late October was not enough to boost sales of PCs overall. Recent numbers from IDC and also from Gartner for the fourth quarter of 2012 show that overall PC shipments worldwide were down for that period.

This week, HP Executive Vice President Todd Bradley admitted in a new interview with Bloomberg that the launch of Microsoft's newest operating system had "a slower start than many people expected." However, he seemed to indicate that sales had already started to improve for 2013, saying, "We see continued momentum and continued growth" for the month of January.

Adduplex's online stat numbers showed earlier this week that HP PCs had the most penetration of all the PC makers, commanding 23 percent of the over 7,500 types of PCs that have Windows 8 running on their systems.

HP launched a number of new Windows 8-specific PCs in late October and early November alongside the launch of the OS, including the Envy 2X tablet with its optional keyboard. The company has more Windows 8 products coming up in 2013, including the ElitePad 900 tablet that's due out in late January and the EliteBook Revolve notebook-tablet convertible, shown above, that is due out sometime in March.

Source: Bloomberg | Image via HP

Report a problem with article
Previous Story

Mega launches with server overloads and 250,000 users

Next Story

Galaga comes to Android devices for free

10 Comments

Commenting is disabled on this article.

So... I hear all this, but riddle me this one:

They keep saying how it was slower than expected but... have you been in computer stores over the holidays? Mostly w7 stuff, no touchscreens, boxy, 6 lb laptops and so on. Looked for long in vain for a Lenovo or Asus, or another ultrabook with a touch screen. Nope, not there. I finally was able to buy a Zenbook Prime touch, but only like a week ago!

My point is: it feels like yes, it was slow, but also, OEMs and stores really did not try for real. Or there were major supply issues. If so, just say it is so, mkay... don't pin it on W8 because... I tried, looked, and it was not pretty.

(shrug!)

And it's still the same right now. I was at Best Buy today, and only saw like 2 Acer laptop with touch screen and Samsung Serie 5,7. That's it... No other laptop came with a touch screen. As for tablet, we only have Asus and Acer. They don't have Surface "in store" it must be ordered online only.

For Win RT, the fact that it can't run any x86 software is a huge problem because the store is still young and missing alot of software you can have on iOS or Android.

Nothing to push the sale of Windows 8 or RT.

theyarecomingforyou said,
And this is with it heavily discounted. In February the price is going to treble, which certainly isn't going to help sales.

Damnit, why does it always have to treble? And here I was hoping it was going to bass...

siah1214 said,

Damnit, why does it always have to treble? And here I was hoping it was going to bass...

Not if you put an equalizer on the price like the OEMs do.

duddit2 said,
They all dodged Windows RT based tablet releases

exactly the same as will happen with pro. Tablets are a niche market, and companies who have bet consumers are going to gobble them up are in for a big letdown.

As for HP's "most penetration", I think you'll find most of HP's PC's were sold to corporates, who immediately formatted them and installed their Windows 7 (or XP) SOE.

Windows 8 isn't about productivity or usability, its more of a single tasking entertainment device.

dvb2000 said,

exactly the same as will happen with pro. Tablets are a niche market, and companies who have bet consumers are going to gobble them up are in for a big letdown.

As for HP's "most penetration", I think you'll find most of HP's PC's were sold to corporates, who immediately formatted them and installed their Windows 7 (or XP) SOE.

Windows 8 isn't about productivity or usability, its more of a single tasking entertainment device.

i agree with most of that, but simply cant agree on the last point. Sure its different to use start screen/charms bar for basic tasks, and sure windows 7 is fine (imo ms knew W8 wouldn't be a big corporate hit, simply based on historical data that no new MS OS is a big hit, it takes time for approval and compliance to be certified.........this is all about the new ui, getting it into peoples heads (new pcs, retail outlets, xbox, WP8, massive advertising), its all semi subliminal and clever and apple esq, but i think in the long run it'll work, as it'll be everywhere with your stuff/settings following you about careless of device.

just take a good look at platform now, with SkyDrive, outlook, seamless sync, xbox music and the IPTV stuff.........then lets not forget the corp stuff with dynamics CRM, NAV, AX and the core server market of windows server 2012 with its cloud centric approach and amazing, free hypervisor tech.......

If that was the case hp wouldn't hold 23% of the windows 8 market. So unless their share as counted by adduplex for windows 8 starts to drop instead of growing or staying flat I doubt most of their units are being downgraded to windows 7 or heaven forbid xp.

They all dodged Windows RT based tablet releases, I can see why but I also think this was a mistake. If the market was flooded with WindowsRT devices and properly marketed (i.e this is a tablet and cant run your existing software) - in a uniformed manor I think we'd be seeing different figures now.

As it stands, its all about full pro tabs IMO, or that's where penetration will start and then the genius (My opinion) of metro(modern) UI will start to shine, with xbox users and WP users and PC users etc, once that's 'normal' I expect massive sales.