HP to jump back in the smartphone game with phablets?

HP is reportedly returning to the smartphone market in the near future with large screen handsets (phablets) powered by Android.

According to a report published by tech blog: The Information, HP is looking at launching Android powered smartphones with screen sizes between six to seven inches in emerging markets such as India, China and Phillipines. The pricing is expected to be under $250 in order to compete with local vendors.

HP stepped out of the smartphone market after the failed launch of devices such as Pre 3 and Veer 4G based on webOS in 2011. CEO Meg Whitman had admitted in a video interview with Fox, that the company is "working on this" and that HP "ultimately has to offer a smartphone" because it feels that such a product is the first computer-like device a person buys in many countries. In July, a director of the company also mentioned about HP's plans to make a comeback but failed to provide a timeline for the same.

The rumoured pricing and launch markets suggest that HP might be looking to emulate Lenovo's smartphone strategy of launching low-cost handsets based on MediaTek chipsets in order to gain marketshare rapidly.

Source: The Information | Image via HP

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They've proven that they suck with software, Android just gives their software nerds a platform to bloat down like every other bit of hardware they release.

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Hi, I'm Meg Whitman, CEO of Hewlett Packard Corporation. Due to an unfounded CEO ousting, I am currently overstocked with lack of strategic direction and I am passing the confusion on to YOOOOUUUUUU!

To me the idea of phablets is great but I like my phone in my left front pants pocket. If I wore a coat all the time this would be great. Or cargo pants. Maybe if the shirt and pant makers get together this might actually work. Til then, probably not. I agree with another poster they need to use the Windows OS.

The numbers for that segment of the market are hard to ignore. If they get it right they'll make a killing. They'll need to do more than just make a big phone though.

neonspark said,
Hp, just die off already.

Why would less OEMs be a bad thing? The more competing companies in a market lowers costs and creates more jobs.

HP Web OS just isnt going to cut ithe mustard as there are too many other apps for both Android and Windows tablet OS for them to make any headway by making yet another market.
As for actually making a Phablet, well the market is a tight squeeze no mater what size of device you make Id be more inclined to make something unique and new rather than rely on a moving target by the time production gets up and running,

arachnoid said,
HP Web OS just isnt going to cut ithe mustard as there are too many other apps for both Android and Windows tablet OS for them to make any headway by making yet another market.
As for actually making a Phablet, well the market is a tight squeeze no mater what size of device you make Id be more inclined to make something unique and new rather than rely on a moving target by the time production gets up and running,

Who said anything about webOS?

most likely he saw HP and Phones in the title and thought ill go in and say how old and dated webos is without actually reading the article, much like most of neowin these days.

Should of been Windows Phone to be honest. They'll struggle trying to stand out in the ocean of other Android handsets. At least with WP they'll be on relatively equal footing and can focus more on hardware and make it stand out that way.

They'd have struggled either way. When people think Windows Phone they think Nokia. Are most people even aware Samsung also make WP devices?

That is true but that can change. Android won't always be top dog and neither will iOS. With rumours Android's top OEM (Samsung) planning to eventually ditch Android for their own OS, anything can happen. As for Apple? well as popular as they are, all it'll takes is for them to make a few dumb decisions or to get too stale and people will walk away. So nothing is set in stone.

thealexweb said,
They'd have struggled either way. When people think Windows Phone they think Nokia. Are most people even aware Samsung also make WP devices?

Your right and I never said they wouldn't struggle, but I think it would be the lesser of two evils going WP. The problem is WP doesn't have the eco-system yet nor does it have any serious backing from the major players. Sure many of them do make WP devices but it feels half arsed and uncommitted, almost like they are doing it out of obligation only. All their marketing and effort goes into Android. How can consumers be expected to take it seriously if the OEMs can't? MS are working hard to fix the eco-system issues but they need more OEMs to come onboard and really push the platform to consumers.

Edited by Xerxes, Dec 24 2013, 10:39am :

No, is the right move I think and phablets seem to be booming these days. The wrong choice was the OS, should of been Windows Phone. I'm a huge fan of Android but that doesn't mean I think everyone should just slap Android on everything to make it better. For a company like HP who are relatively new to this space (compared to the established players) slapping Android on it will put them in the awkward and difficult position of being a tiny fish in a massive ocean of other Android handsets. I think backing WP would of been a safer bet for them, apart from the fact MS will look after them, their name is already essentially synonymous with Windows anyway. Maybe I am talking rubbish but that are my thoughts.