HTC and O2 announce affordable new smartphone for Europe

On Wednesday at Mobile World Congress 2010, HTC and O2 announced it will offer the HTC Smart in select European markets.

The HTC Smart is based on the Brew Mobile Platform. Created by Qualcomm, the company recently updated the platform to tap into the mass market. The Brew application store includes 18,000 applications and has paid out over $3 billion to developers based off applications written on brew.

The Smart includes HTC's Sense UI which offers a finger friendly user experience for access to quick functions on the device. HTC has included several widgets for quick access to contacts, photos, music, weather and more. Smart also includes the "Friend Stream" that aggregates all your social networks, including Facebook, Twitter and Flickr. The stream offers an organised feed of updates.

Steve Alder from O2 would not confirm tariffs and pricing but stated "we will be bringing this to market at less than half the price of a smartphone today." He also added "we are delighted we can bring this great new product to our customers." HTC and O2 are both targeting non-smartphone users with this device and claim that the phone will launch at an affordable price. 

The Smart was originally unveiled at CES 2010 this year and is designed for the younger market of individuals who are typically Pay As You Go customers and do not have a credit card available. O2 is aiming to attract younger people with the device and those who love social networking sites like Facebook and Twitter, "very much the heart of our O2 customer base" stated Steve Alder from O2.

According to AdMob the top 15 HTC devices in December 2009 included 7 Android phones and 8 Windows Mobile. HTC is aiming to bridge a gap in the market for those who have feature phones and want to move to a smartphone without the associated device and tariff costs.

 The HTC Smart will launch in the UK, Germany and Ireland exclusively on O2 in April.

  • 300mhz processor
  • 256MB ROM, 256MB RAM
  • 2.8-inch TFT-LCD touch-sensitive screen with QVGA resolution
  • Bluetooth 2.0 support
  • 3 MP camera with fixed focus and flashlight
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8 Comments

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`who love social networking sites like Facebook and Twitter, "very much the heart of our O2 customer base"`
Oh come on, there has to be some people/companies left in the world that don't go with this rediculous retarded attitude.

njlouch said,
But the platform is neither WinMo nor Android... Doe we really want another in use?

This system is more basic from what I remember. It's a starting block for first time smartphone users who might not want to go all in with WM or Android level OS'.

njlouch said,
But the platform is neither WinMo nor Android... Doe we really want another in use?

There are many different mobile phone os's though, another one in the market doesn't really matter. It's being pushed as a cheap alternative so I'm guessing doesn't come with the costs that WinMo does.

AbandonedTrolley said,

There are many different mobile phone os's though, another one in the market doesn't really matter. It's being pushed as a cheap alternative so I'm guessing doesn't come with the costs that WinMo does.

The whole MS WM license cost issue is being overblown. $25 per device doesn't ad a whole lot to the cost of it specially when unlocked smartphones that cost the device maker something like $200-$250 to make go on sale for $600-$800.

When you know you have someone behind you that will work with you like MS does, to get things to work how you want then that license cost is worth it.

Edited by George P, Feb 17 2010, 4:14pm :

GP007 said,

The whole MS WM license cost issue is being overblown. $25 per device doesn't ad a whole lot to the cost of it specially when unlocked smartphones that cost the device maker something like $200-$250 to make go on sale for $600-$800.

When you know you have someone behind you that will work with you like MS does, to get things to work how you want then that license cost is worth it.

It is a major issues that phone makers need to thing carefully about, why pay for something worse.

Nice idea for those that want to try out what HTC do with phones

The Sense UI is a very easy and neat way to navigate so can see this being a great little phone