HTC confirms new Windows Phones with Apollo

Tomorrow, we expect Nokia to announce its latest Windows Phone devices at Mobile World Congress, but while HTC held its main MWC press conference today, there was no sign of any new Windows Phone hardware in its announcements. In fact, it appears that we shouldn’t expect any new HTC Windows Phones any time soon.

Speaking with Pocket-lint, HTC’s chief product officer, Kouji Kodera was asked if the company planned to release a new Windows Phone device as part of its new One series of handsets, which it launched earlier today. Kodera’s response: “For Windows Phone, we haven’t decided on the branding yet, but you will see a new range of Windows Phones from us when Microsoft release their new Apollo operating system”.

The clear implication there is that the next HTC hardware with Microsoft’s mobile OS will arrive with Windows Phone 8, also known by its ‘Apollo’ codename, arrives towards the end of the year. Perhaps supporting the notion that HTC’s existing Windows Phone range will soldier on for a bit longer, Kodera added that the TITAN II will soon break its AT&T exclusivity, heading to international LTE markets. The fact that no LTE-free version will be offered also implies that HTC is no longer developing hardware for pre-Apollo Windows Phone releases.

There are a couple of interesting bits to take away from all of this. First, it appears that HTC is taking an approach similar to Samsung (Galaxy/Omnia) and Nokia (Asha/Lumia) in consolidating its product branding around specific operating systems, with HTC’s Android devices coming under the new 'One’ umbrella; as Kodera stated, though, the company hasn’t yet decided what brand it will apply to its Windows Phone range.

Second, if we’re reading this correctly, and HTC is indeed holding off on introducing new Windows Phones until Apollo is released, it raises a lot of questions. For example, does it mean that Windows Phone 8 will represent a significant departure from its predecessor, such that hardware designed and optimised for the OS will make a big difference? Could it imply that there’s little point in buying a Windows Phone today, with Apollo due in the next six months or so? Could it be that HTC feels it’s taken the current OS version as far as it can go, and is hoping to making a bigger splash with Windows Phone 8?

There are more questions than answers at the moment, and only some of the gaps will be filled in over the next few days at MWC, with the spotlight expected to fall on Windows Phone ‘Tango’, an interim update before Apollo that will open up the OS to lower price points and a greater number of markets.

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My guess is, and this is without reading the whole article and the comments above, that MS will allow 1st gen WP7 hardware (like my HD7) to run WP8/Apollo.
Why wouldn't they? They are going to allow 1st gen (you know what I mean) Windows 7 Desktop specs to run Windows 8. Hell there are even reports of people getting Windows 7 running on Pentium 4 machines w/ 512MB RAM, and running smoothly.
It's not in MS' best interests to ignore a generation(s) of 2 year old hardware and software in the WP7 ecosystem just because the new OS *could* utilise the top spec phone hardware. I'd rather have a phone that works, and works well, than anything else. From experience I know I've never had any issues with my HD7 since October 2010, even before the Mango update.

Richio said,
Will my WP7 phone get the WP8 update?
They have said this would happen, but if your phone lacks hardware for certain features they eon't be available. Look at past iPhone software updates for an example (iPhone 4 vs. iPhone 4s w/ Siri).

zeke009 said,
They have said this would happen, but if your phone lacks hardware for certain features they eon't be available. Look at past iPhone software updates for an example (iPhone 4 vs. iPhone 4s w/ Siri).

Siri isn't a hardware issue, it's purely software and greed.

Could it imply that there's little point in buying a Windows Phone today, with Apollo due in the next six months or so?

1) It will probably be late fall at the earliest, as it Windows 8 is the primary project to get out and get right first.

2) There is no reason to not buy a WP7 today, as there is EVERY indication from Microsoft that existing devices will run WP8 and receive the upgrade.
**(Remember the videos and images of Microsoft using existing WP7 devices to test and develop the ARM version of Windows 8. If the existing phones can run the full NT desktop version of Windows 8, there is no reason that WP8 will not run on existing devices as well.)

3) HTC's Titan II is an impressive phone, besting the top Android and latest iPhone. It should hold its own in the market for several months. (Performance and features.)

4) HTC and others are looking at what Nokia is doing, and what the lower end market will produce in the next few months, as they will continue to grab the WP7 press. Especially the ZTE and lower end pre-paid price point phones start to enter the US markets. When they have one of the top WP7 phones, they can coast for a while, and should.

5) HTC, like Microsoft, is also looking towards Windows 8 tablets, and they need to get their tablet right to be competitive with the 'existing' Windows tablet makers that have had TabletPC for 10 years, and it will be a competitive market.


This is news, but is not an indication of anything outside of what everyone is expecting to see this year.

HTC is like everyone else, they are looking to Windows 8, as it is what they have been wanting and is able to fill voids in the market while also unseating Android as the customized tablet offering.

Windows 8 is a dream to OEMs as it doesn't have the compromises of Android, and has the potential to be faster and far more stable. OEMs get more choice in what they want to target with an x86 compatible tablet or a dedicated ARM tablet. They can also save a lot money and focus only on their Apps instead of having to engineer the entire OS for the device like Android requires.

rogers also has the nokia lumia 710, and i beleive the sasktel has another one releasing soon and wind also will be releasing an htc 4g phone soon, telus has the 800, Bell sucks anyways
and i think maybe someone will pick up the 900 and titan2 both being lte phones.

korupt_one said,
rogers also has the nokia lumia 710, and i beleive the sasktel has another one releasing soon and wind also will be releasing an htc 4g phone soon, telus has the 800, Bell sucks anyways
and i think maybe someone will pick up the 900 and titan2 both being lte phones.

They must have added that recently thanks for the heads up. I was on the site a month ago looking and they only had the focus (thats what i currently have already)

Anything coming to canada. As much as i like my samsung focus i wouldnt mind something new and thats hard here. Rogers has 1 (focus), telus has 1 (optimus 7, and the 800 coming march), koodo and virgin have none, and bell has none.

So 2 phones + 1 in march for 5 canadian providers, but if i want an android every provider has like 12. MS needs to start sending some phones this way if they want canadians to start using them.

The WP8 version of their One series will be the Eight series, and will look almost the same as the One series from the outside.

Makes sense tbh. They have the titan 1 and 2 out and since Tango is aimed at low end handsets, might as well wait for Apollo.

Good to see HTC sticking to their plan and not releasing 5000 new phones every month!

Razorfolds said,
Makes sense tbh. They have the titan 1 and 2 out and since Tango is aimed at low end handsets, might as well wait for Apollo.

Good to see HTC sticking to their plan and not releasing 5000 new phones every month!

I wouldn't be surprised when those OEM's finally lowers their phone release cycles. From like 20 phones per quater to like couple of phones. =D

Chica Ami said,

I wouldn't be surprised when those OEM's finally lowers their phone release cycles. From like 20 phones per quater to like couple of phones. =D

I remember days when phones where introduced once in year in like 3-4 versions and thats it. Thanks to this everybody had something interesting to show, not just copy of the copy of another copy.