HTC goes big with Windows Phone 8, promises awesome hardware

HTC is looking to Windows Phone 8 to help revive its smartphone fortunes, as it faces a sharp decline in Android sales. Once a major player in the mobile arena, the Taiwanese company has faced some tough competition from Apple and Samsung lately.

So far, Nokia has been Microsoft's closest partner in the smartphone market, but HTC is confident that their devices will be able to compete, thanks to their relationship with carriers. "I feel very strongly we've got very concrete carrier support in every region around the world including the United States, and I'm not talking about just one carrier," Jason Mackenzie, HTC's president of sales and marketing, told Reuters.

HTC puts that in contrast to Nokia, which failed to mention any specific plans for carriers at its recent New York Window Phone event, despite showing off some impressive hardware in the form of the Lumia 820 and 920. On the other hand, we can't help but notice that Mackenzie didn't really go into specifics about HTC's 'concrete carrier support.'

HTC Radar, one of HTC's Windows Phone 7.5 devices

There's some very good news for Windows Phone fans here; HTC says that it's also committed to bringing out some of its best industrial design talent in support of Windows Phone. "[We've got] a unique (industrial design) language for Windows Phones, a language that can be held up by Microsoft as a flagship." That's not something that other Android-centric OEMs, who look at Windows Phone as a secondary product (at best), can say.

Regardless, Mackenzie talks a lot about 'balanced portfolios' and 'growing Windows Phone,' and although he's quick to promise that this doesn't mean 'dialing back on Android,' that's certainly what it sounds like. What do you suppose the chances are that it could be in reaction to the legal pressures from Apple and Microsoft that Android is currently facing? With Microsoft getting at least $5 bucks for every Android handset HTC sells, and a Unites States court doling out a billion dollar settlement to Apple in their case against Samsung, Google's 'free' OS could be looking more and more expensive. Combine that with the poor sales of HTC's recent Android offerings, and trying something different might be starting to look pretty good from where they're at.

One thing is for sure: HTC is committed to Windows Phone 8. As Mackenzie put it, "Our plan is to go big on Windows 8." That's sure to make the folks at Microsoft, who need all the help they can get in the mobile department, very happy indeed.

Via: Yahoo News
Source: Reuters

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mrp04 said,
Alright HTC here is how to make a phone people want. 1280x768 4.5"+ screen, microSD slot, large removable battery, NFC, wireless charging, 16GB or more internal storage, 16MP high quality camera, 2GB RAM, quadcore snapdragon S4 and an attractive design. You don't need to worry much about software, WP8 has got that all covered. Make it and people will buy it.

It looks like we won't see quad core WP8 devices till the 2nd wave though. It's been said a few times that this first wave will be dual core. Personally i'm cool with that, I don't think many apps if any will take full advantage of even dual 1.5Ghz snapdragons. The benefit will probably be on the GPU side more for gaming but those will take time to show up as well.

Princess Chica Ami said,
Let see who can beat Samsung Ativ S. By far the best Windows Phone 8 device yet.

There's already a better one, it's called the Lumia 920.

Princess Chica Ami said,
Let see who can beat Samsung Ativ S. By far the best Windows Phone 8 device yet.

The only thing the Ativ S has ovver the 920 is a thinner design (but your losing the camera abilities of the 920 to get it), and MicroSD slot which is far from a game changer for most people, and a slightly bigger screen

DomZ said,

The only thing the Ativ S has ovver the 920 is a thinner design (but your losing the camera abilities of the 920 to get it), and MicroSD slot which is far from a game changer for most people, and a slightly bigger screen

920 also support full range of most popular LTE frequencies around the world - 800/900/1800/2100/2600

So both Lumias will be first LTE phones available worldwide. So far there has been only OEM phones available for specific operators.

Edited by coth, Sep 7 2012, 7:14am :

Princess Chica Ami said,
Let see who can beat Samsung Ativ S. By far the best Windows Phone 8 device yet.
Sweet!! Nice phone. Never even heard of that one till now.

coth said,

920 also support full range of most popular LTE frequencies around the world - 800/900/1800/2100/2600

So both Lumias will be first LTE phones available worldwide. So far there has been only OEM phones available for specific operators.

And not to forget that the Nokia phones come with lots of great apps which are not available on Samsung or HTC.

I think if you read between the lines here HTC is saying they are going to have the flagship Windows Phone on Verizon. Lumia 920 will be exclusive to AT&T, but HTC's 8X will be just as cutting edge in it's own way and available on Verizon.

If you are a Verizon customer your choice will be between the Lumia 820 and the HTC 8X. The 820 is an incredible mid-range phone, but if you want the highest end flagship phone then you're probably going to choose HTC.

Here's what I think will be the flagship Windows Phones:

AT&T - Lumia 920
Verizon - HTC 8X
T-Mobile - Samsung Ativ S

Avatar Roku said,
I think if you read between the lines here HTC is saying they are going to have the flagship Windows Phone on Verizon. Lumia 920 will be exclusive to AT&T, but HTC's 8X will be just as cutting edge in it's own way and available on Verizon.

If you are a Verizon customer your choice will be between the Lumia 820 and the HTC 8X. The 820 is an incredible mid-range phone, but if you want the highest end flagship phone then you're probably going to choose HTC.

Here's what I think will be the flagship Windows Phones:

AT&T - Lumia 920
Verizon - HTC 8X
T-Mobile - Samsung Ativ S


I might will look on Lumia 820. But everything depend on price. If it will cost under $550 i'll buy it. But, most probably, it will cost between $700 and $750. With 920 priced at $900.

Avatar Roku said,
I think if you read between the lines here HTC is saying they are going to have the flagship Windows Phone on Verizon. Lumia 920 will be exclusive to AT&T, but HTC's 8X will be just as cutting edge in it's own way and available on Verizon.

If you are a Verizon customer your choice will be between the Lumia 820 and the HTC 8X. The 820 is an incredible mid-range phone, but if you want the highest end flagship phone then you're probably going to choose HTC.

Here's what I think will be the flagship Windows Phones:

AT&T - Lumia 920
Verizon - HTC 8X
T-Mobile - Samsung Ativ S


That's not it at all. The Lumia 920 support full 3G CDMA (aka Verizon) support.

Since the initial WP7 released they've updated the HTC hub and released 2 or 3 non usefull apps. Nokia on the otherhand are behind the WP platform not just releasing a few handsets. Doubt I'll even look at another HTC phone.

I agree with the notion that this could be due to the recent Samsung/Apple issues - a precedent has been set here and regardless of the constant drivel about rectangles there were and are very real patents being abused in all Android phones (within the bare OS), Google just didn't license things properly and due to them not charging for the OS the buck stops at the OEMS - they are starting to wake up to this fact I think.

Place that along side the new WP8 platform, how its much more mature (in terms of sharing the W8 kernel) and set for longer life, better features, more hardware support, better programing options (native code), the UX itself getting the visual and usability upgrades (I'm thinking mainly hubs here) then you get a much more attractive platform at the same time Android is starting to look a little less appealing for OEMs (more competitive, more expensive than it was, and more risky (lawsuits).

An MS OS presents absolutely zero legal challenges as its fully licensed and benefits from the Apple/MS agreements.

My HTC Mozart has been awful, for a variety of reasons. If I go for Windows Phone again over iOS, I'll be getting either a Nokia Lumia 920 or a Samsung ATIV.

HTC must feel pretty stupid. They were the darlings of the Windows Mobile world and then "bet against Microsoft" (MS Words not mine) with a half-hearted WP7 line-up in favour of Android. They spent their marketing dollars on Android not WP7.

The Android gig is looking a bit iffy these days and back they come crawling to Microsoft who have Nokia in their backpocket and Samsung with an awesome phone already there plus the Chinese suppliers looking to pad out the bottom of the market. What place for HTC in all of this ????

I've had a few HTC but switched to Lumia 800 and next will be the Lumia 920, unless HTC have something out of the ordinary.

TogoP said,
HTC must feel pretty stupid. They were the darlings of the Windows Mobile world and then "bet against Microsoft" (MS Words not mine) with a half-hearted WP7 line-up in favour of Android. They spent their marketing dollars on Android not WP7.

The Android gig is looking a bit iffy these days and back they come crawling to Microsoft who have Nokia in their backpocket and Samsung with an awesome phone already there plus the Chinese suppliers looking to pad out the bottom of the market. What place for HTC in all of this ????

I've had a few HTC but switched to Lumia 800 and next will be the Lumia 920, unless HTC have something out of the ordinary.


They are not dumb enough like Nokia to make Windows Phones only.

Totalaero said,

They are not dumb enough like Nokia to make Windows Phones only.

How is it not dumb? better pick one, focus on it and deliver a great product, then have a huge line-up of products and deliver mediocore products.
Besides, Nokia has a unique position in the WP ecosystem. Which HTC and Samsung would love to have.

Shadowzz said,

How is it not dumb? better pick one, focus on it and deliver a great product, then have a huge line-up of products and deliver mediocore products.
Besides, Nokia has a unique position in the WP ecosystem. Which HTC and Samsung would love to have.

I agree nokia has got a position with WP but they have hardly harvested it. They don't have options. Very limited set of choices. And frankly I hate there yellow and red colour phones. Looks like college phones.

HTC needs to make up their mind - either throw yourself into Android or Windows Phone. Right now they're promising big but we all know that Windows Phone isn't a priority to them, in fact, it's their second option.

If HTC considers this going big, I think they mean big fail...1.2Ghz dual core and beats audio WTF. If you want to wow consumers with audio you don't put a ****ty product like beats audio that sucks ballz. You really wanna make people drool drop in JBL, Harmon Kardon, AKG, Denon or Pioneer Audio. Not some ****ty audio that is backed by some idiot like dr. dre.

Though I'm not a fan of HTC but they seem to be my last option for WP8.
Samsung simply takes android phones and put WP8 on it. Total copy. I hate to hear people calling my Mozart as Desire. So no imitation phones.
Lumia is great but they seem to have forgot to put battery in it. I don't want to have a dead phone twice a day.

HTC is the only left. After that I have to look at fruit phone

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