HTC is optimistic about 2014, despite financial troubles

HTC is once again posting depressing financial statements, as its profits shrunk even further in Q4 of 2013. However the company is looking optimistically towards the future.

Despite the decline of its profits the Taiwanese company is confident it can change its fortunes around in 2014. HTC said they are rethinking their strategy once again and focusing a lot more on the middle segment of the market.

Despite critical success and praise for its 2013 flagship, the One, HTC failed to gain market traction and financial stability. This year the company will focus a lot more on mid-range handsets instead of premium devices, hoping this will lead to increased sales. Peter Chou, the company’s CEO in a statement:

We will continue to stay focused on making the best smartphone and building a compelling mid-range portfolio. Meanwhile, we are going to communicate better with consumers.

However that’s not to say HTC is ignoring top of the line devices. As Chou said, they are looking forward to launching “the best smartphone”. This flagship handset, codenamed M8, has been making the rounds online with numerous leaks and rumors hitting the wire.

HTC is also reportedly looking at launching at least one wearable device by the end of the year and they’re even supposedly in the running to build Google’s new Nexus tablet, showing that despite all their troubles HTC may still be an important player on the field.

We’ll have to wait and see if the company can turn its fortunes around or if it will fade into history, like so many others have.

Image via HTC.

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21 Comments

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Good attitude to have. Shows they still have confidence in their product even tho it is lacking with the consumers. And now that this Nokia business seems to be resolved, hopefully they can do well again.

Wonder if Google will ever pick them for a Nexus device again. Seemed to reboot LGs image and now that Nexus devices are more and more popular, would serve HTC well.

Sony and HTC should just get out market I wish them luck they simple nowhere. I don't see that changing anytime soon. There is only one company that makes profit on android and that is Samsung on thin profits.

I've been really happy with my HTC. I'd buy another, but my current device still does everything I want it too. I think HTC should forget about high-end phones and focus on the low-mid end range of the market. I would never pay $900 for a phone. They should also reduce the number of models in that range to about three to five, and make them really good value for money. HTC have always made pretty tough phones, and made the best Windows Mobile 7 phones back in the day from my opinion.

they should embrace android, sure road to financial success. you can't fail. the market is by no means saturated by a single dominant vendor.

Steven P. said,
They already do?

It's sarcasm, making fun of what all of the armchair analysts were telling Nokia. I agree with him.

neonspark said,
they should embrace android, sure road to financial success. you can't fail. the market is by no means saturated by a single dominant vendor.

Nothing like windows phone then... That's definitely not saturated by one manufacturer and neither is iOS... Oh wait, they all are and there's nothing different about Samsung's Android market share.

neonspark said,
they should embrace android, sure road to financial success. you can't fail. the market is by no means saturated by a single dominant vendor.

Dont you get tired of posting this garbage all of the time?

neonspark said,
they should embrace android, sure road to financial success. you can't fail. the market is by no means saturated by a single dominant vendor.

How quickly people forget. Android was the reason that HTC became a worldwide success in the first place. Prior to that they were a WM phone manufacturer and made unbadged cheap featurephones for carriers to sell as their own. It wasn't until they started producing phones like the G1 and the Desire on Android that they really started turning a profit.

Which way can they go now? Apple don't license out iOS, Android and Windows Phone are dominated by Samsung and Nokia respectively, and the rest of the competition (Jolla, WebOS, Ubuntu Touch, FirefoxOS aren't developed enough (in terms of features and/or ecosystem) to be competitive.

HTC's problem resides entirely within it's management. If they knuckle down, produce a few good phones, regardless of OS, and come out with some decent updates, apps and unique features, they can turn this around. The problem is that Chou is in way over his head, so he's spamming the market with devices in an attempt that something will stick. HTC are onto a winner with the One series, but because it hasn't restored their fortunes in, what, nine months, they're dropping the range altogether. They're so short sighted I doubt they can even see past the end of their nose.

M4x1mus said,

Nothing like windows phone then... That's definitely not saturated by one manufacturer and neither is iOS... Oh wait, they all are and there's nothing different about Samsung's Android market share.

you're missing the point. I could tell you but it is more fun to see you struggle he he.

Majesticmerc said,
HTC are onto a winner with the One series, but because it hasn't restored their fortunes in, what, nine months, they're dropping the range altogether. They're so short sighted I doubt they can even see past the end of their nose.

Fully agree with your comment and especially the part I quoted.

Steven P. said,

Fully agree with your comment and especially the part I quoted.


seconded.

however will add they need to sort out the branding to a degree. Have every One have the same spec bar screen size and then use the desire brand as the midrange and something else for the low end. Samsung figured that out ages ago. Also be brave and just have the year it was made rather then a number afterwards, works for the auto industry after all.

Should also try to have some sort of compelling services to monetize, giving them incentive to update their older phones.

neonspark said,
they should embrace android, sure road to financial success. you can't fail. the market is by no means saturated by a single dominant vendor.

Let's take a look at the percentages shall we:

Microsoft - Owns 90% of Windows Phone market.
Samsung - < 50% of Android market smartphone market.

It doesn't take a genius to see which one is more monopolised. Furthermore, Microsoft is also the platform vendor, which makes the prospect of entering the Windows Phone market highly undesirable. No wonder MS is having to pay OEM's to continue to support it.

htc will either go bankrupt or they will sell their company to lenovo or some other company. Too much bad support over the years and overpriced underspec'd phones released, their brand name has terrible p.r now, there's no reversing that.

Good luck to HTC and all, I like my 8X but it's not just a matter of building a nice device, you at least have to support it with some good software as well. It seems they're content with just thinking up new UI skins for Android or just some basic apps for WP but that's not enough at this point.

I seem to remember a post about 2013 smartphone sales per maker and HTC was last with 22 million for the year.

I had an 8X until it got stolen, and I must admit I feel spoiled at what Nokia offers for Windows Phone (now rocking a Lumia 925). I don't think I'd try HTC again, also because what I'm hearing of their lack of support for Android and early cut off support dates!

George P said,
Good luck to HTC and all, I like my 8X but it's not just a matter of building a nice device, you at least have to support it with some good software as well. It seems they're content with just thinking up new UI skins for Android or just some basic apps for WP but that's not enough at this point.

I seem to remember a post about 2013 smartphone sales per maker and HTC was last with 22 million for the year.

Yep the days of offering a device only seem to be gone, like most 8X owners I am very fond of the form factor, the illusion of slim and lightness it provides is amazing but yes Nokia and other vendors support and App ecosystem blows HTC out of the water.