HTC unveils the HTC One, its new flagship Android device

After a long wait – and many, many leaks – HTC has has officially announced the HTC One, its newest Android flagship device. The announcement confirms what all the previous leaks hinted at, as the brand new device has some very impressive specs.

The HTC One has a massive 4.7-inch LCD 3 1080p display amounting to an astounding 468 pixels per inch, very similar to the display from an earlier release from HTC, the J Butterfly. The phone is powered by a Qualcomm Snapdragon 600 quad-core CPU with clock speeds of 1.7GHz. Additionally, the phone features 2 GB of RAM as well as either 32 or 64 GB of internal storage depending on the model. Along with the typical LTE and Bluetooth 4.0 support, the phone has an IR blaster embedded in its power button at the top of the phone to let users control TVs and other devices. To keep everything running the phone has a 2,300 mAh battery.

The spectacular display on the new phone is not its only "killer feature," as the new device comes with a unique camera on the back, something HTC has hinted at for weeks. The phone uses new technology, which HTC has dubbed "ultra pixels," to have larger pixels to absorb more light, leading to some very impressive photography, although HTC limits the output resolution of the photos to 4MP. The camera also feature optical image stabilization, similar to Nokia's 920, to reduce blur in low-light pictures and improve video capture. This technology is aimed at competing with Nokia's Pureview brand that uses oversampling to achieve the same effect. 

The HTC One also comes with Beats audio technology and runs Android 4.1.2. On top of that HTC have thrown their new, lighter and redesigned Sense 5.0 software which focuses on a tiled interface. The new Sense also brings many of HTC's customization features on top of Android.

HTC is aiming at an international launch for this device with over 185 carriers world wide. As earlier rumors predicted, the phone will be available in the U.S. starting in late March on AT&T, T-Mobile and Sprint with pricing possibly starting at $199 for the 32GB model. In the UK O2, Vodafone, Three and EE are all signed up to carry this device. It will come in black and silver. For those who want to find out a bit more and to register for a $100 discount offer visit the product page on HTC's site.

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Wow this actually looks very good. Wonder how their implementation of Live Tiles will work out. Can they beat Microsoft at their own game?

Seems pretty good model to replace my Sensation. Will they finally offer removable battery again? If yes, it's my next phone, if not then Samsung is my next phone.

Nah. Another device where the focus was on specs and not design. Android devices are starting to get old. Nokia are the only ones making changes to the norm.

Dont like this design at all ... am due an upgrade this year but it wont be this ... all those speaker holes are likely to get messed up & grotty too ...

Software looks a lot like Windows Phone. The hardware looks a lot like the iPhone 5 fake design from over a year ago.

I was kind of excited about this phone, I am due an upgrade very soon ... but alas it doesn't seem like Verizon will be carrying this, unless of course I missed it? I guess if not, I will just get the iPhone 5 since I'm still using the iPhone 4 ...

Very nice, just a shame about the battery. Storage doesn't matter to much to me, as 64Gb seems a lot to fill.

Erikas said,
Very nice, just a shame about the battery. Storage doesn't matter to much to me, as 64Gb seems a lot to fill.
Do you even know how long the battery will last? NO YOU DON'T. The Galaxy S III is a 4.8" device that has a 2100 mAH battery. It last longer than the iPhone 5 in both usage and standby time. Yes the GS3 does only have a 720P screen which is still consider HD. The pixel count yes is much lower, it also helps that the screen is AMOLED and not LCD. However, the One will last nearly as long.

You're saying to bad about the battery as you all thing the size of the battery will tell you how long it will last in any phone, which is a false misconception. If I placed a 2100Mah battery in a Galaxy Note 2, yes I can expect the Note 2 wont last as long as a Galaxy S III...since the note is much bigger. But here we have a phone that is 4.7" that has a 2300mAH battery that can easily be compared to a Galaxy S III which is 4.8" and has a 2100mAH battery.

You are making a judgment call on battery life for a phone that data for such hasn't even been officially release.

I guess if you buy a car and you only knew the gas tank size, you can assume how many miles it can drive. Right? Here let me help you...the Volt has a gas tank that is less than half the size as my car, yet it gets more miles in driving...go figure.

Just trying to show you your presumption is uncalled for and to speak of something you don't know about is crazy.

OMG That is a masterpiece...In my opinion HTC designs the most beautiful handsets although I will admit they also crank out a few too many models, if they just kept it to say three tiers, low/mid/high, handsets released per year they would be more successful.

This video made me feel the same way I did after first seeing the Hero, Legend, Desire and Sensation...excited

When are people going to figure out you can't even see the extra pixels that 1080p gives you on a 4.7 inch screen? It's like quibbling over 120 fps vs 240 fps, eventually it just stops mattering.

The phone even has an IR blaster embeded in its power button on top to let users control TVs and other devices

Its about time this feature got put back into phones; With all the community behind it, your phone will be able to control every device in your living room; doesn't matter if its Bluetooth, Wi-Fi Direct or IR controlled. A IR transmitter should be stock in every phone.

That battery seems a bit on the light side considering all the hardware its driving. Why don't HTC ever fit a decent sized battery to their phones? I'd much rather have a slightly thicker phone with a 3400+mAh battery.

so 2300mAh is small now? It's funny because 1600mAh used to be plenty enough when phones were sized 4-4.3 inches.
All these bigger screens and beefier hardware did is to require ever more battery just to last as much as their predecessors. Or are we already at 2 days usage without recharging?

gonchuki said,
so 2300mAh is small now? It's funny because 1600mAh used to be plenty enough when phones were sized 4-4.3 inches.

You're talking about a larger screen with a dramatically higher pixel density, a faster processor, a faster GPU, features like NFC, etc. I have a 1900mAh battery with a 4.3" phone and it doesn't last anywhere near long enough, without using features like GPS. Some phones are shipping with 3300mAh+ batteries, so 2300mAh is definitely on the small side when it's not removable.

My HTC One X has horrible battery. Does not last a full day for me.

Samsung SIII is much better. last 1.5-2 times as long with similar usage.


I love this phone, but due to better battery life samsung is usually a better choice.

You people are acting like these are two pentiums 4's slapped together and called a dual-core. When these phones advance in specs, they also advance in power consumption. A quad core will use less power than a dual core.

I am Reid said,
You people are acting like these are two pentiums 4's slapped together and called a dual-core. When these phones advance in specs, they also advance in power consumption. A quad core will use less power than a dual core.

You say that as if the battery life on modern phones has been getting better when factually the opposite is true.

theyarecomingforyou said,
Not only that but it's not removable, which is a deal-breaker for me. Other than that it looks like a really decent phone.

Ufortunately "non removable battery" seems the way all OEMs are going nowadays...
I did not like it when the iPhone had it and I still do not like it today on my Lumia.
Said that I never used an Android phone but this one seems interesting.

theyarecomingforyou said,

Some phones are shipping with 3300mAh+ batteries

[citation needed], unless of course you are talking about a Phablet which is a different product category.
Nexus 4 is 2100, Galaxy S3 is 2100, Xperia Z is 2330, Lumia 920 is at 2000, the iPhone 5 a measly 1440... where's your 3300+? I can't see it on any of the flagship devices of other companies. Maybe it's not bigger batteries what we need, but better optimized software

gonchuki said,
so 2300mAh is small now? It's funny because 1600mAh used to be plenty enough when phones were sized 4-4.3 inches.
All these bigger screens and beefier hardware did is to require ever more battery just to last as much as their predecessors. Or are we already at 2 days usage without recharging?

The battery in my HTC Raider is about 1600mAh if I recall correctly.

On LTE it wouldn't even last a day with even moderate use. Ended up going back to HSPDA+ and get 36-48 hours now. I'd suspect with the beefy hardware people using LTE are in for a nasty surprise.

theyarecomingforyou said,

You're talking about a larger screen with a dramatically higher pixel density, a faster processor, a faster GPU, features like NFC, etc. I have a 1900mAh battery with a 4.3" phone and it doesn't last anywhere near long enough, without using features like GPS. Some phones are shipping with 3300mAh+ batteries, so 2300mAh is definitely on the small side when it's not removable.

Those phone with 3300Mah batts are also larger than 5"...just saying.

The Galaxy S III ships with a 2100Mah batt and it last 10 hours with no problem even with GPS and 4G enable. In fact it has a longer use and standby time vs the iPhone. Sure it doesn't have a 1080p screen. Somehow I don't think that will make much of a difference.

TechieXP said,
Those phone with 3300Mah batts are also larger than 5"...just saying.

No, they're not; just the opposite, actually. The Motorola Razr Maxx has a 3300mAh battery and it has a 4.3" screen with only a dual-core CPU, so it has much lower power demands. That sort of capacity should be standard for phones with embedded batteries, especially those with large displays and beefy specs.

So now we have the One, One X, One X+, One XL, One S, One V and finally the One SV. HTC don't have a clear product guideline, it's hard to tell what one is newer, what is the top model and what is the value model.

Dumb. At least Samsung knows how to use a brand correctly now. You have a natural progression of Galaxy and Note. HTC is all over the place. If I was a typical consumer, I would think the One X is better than the One.

mr_sock_00 said,
you are right. "One" brand doesn't seem new to me at all. And also doesn't sound right for a high end phone to me.
I guess iPhone is a better name? How is it that something that is easy to remember like One, can't be used for a flagship device? Its not the word that matter, but the marketing that can make it ring in peoples ears. Microsoft took the word "windows" and power housed it with no problem. I would say the word "One" is much more easy to market. Because no other number can exist without the number One.

I guess Live Tiles are the new thing on Android, let's see how those Android users who disparaged them as ugly react to this.

BajiRav said,
I guess Live Tiles are the new thing on Android, let's see how those Android users who disparaged them as ugly react to this.

Ha ha. Too bad this is just an HTC thing and not an Android thing. Pop quiz hot shot. Which company sells more Android phones? If you said Samsung, you would be correct. Thanks for playing. Join us next time.

BajiRav said,
I guess Live Tiles are the new thing on Android, let's see how those Android users who disparaged them as ugly react to this.
I wouldn't call them tiles...they are simply widgets of a more squarish shape. Android has already had widgets since forever. All HTC did was change the shape. Live tiles do the same thing widgets do. They provide updated info about an installed app without you opening the app.

Anaron said,
468 PPI on a 1080p display, wow. Could this be the "One phone to rule them all"?
I doubt you can even notice the difference.

gzAsher said,
I doubt you can even notice the difference.
Compared to what? Because at 1080p you can see a huge difference over an iPhone. We are talking full HD at 1080P...not 720P like iPhone 5 or Galaxy Note 2 which I have. The GS4 will also be 1080P....I am so glad someone did it before Apple. How soon before iPhone goes 1080p? For the next model not to have it would be really bad.

Okay 1080p and then what? 4K? You can't be serious when you say you can actually tell a difference between a 368ppi and a 468ppi screen. Human eyes cannot detect sharpness beyond 320ppi so it all looks the same. It it were a bigger screen, then it would make sense. But for now, it's just a waste of battery power.

Anaron said,
468 PPI on a 1080p display, wow. Could this be the "One phone to rule them all"?

Doubt you'll be able to tell the difference over say a 350 PPI screen tbh.

Sorry but those super high resolutions on cell phones (and the graphics card needed to run them) do nothing more at this point than use more battery. I would be perfectly fine with a 720p screen and some sort of TrueType technology (like Microsoft has). Honestly I am yet to see any real difference. Most of the time if there is a difference it's not due to the resolution as much but rather color or brightness capabilities of the display (which don't really have much to do with the resolution)...

I hope this marks the end of the resolution race on phones. There is no need for more than 1080p on a phone and they pushed the size up to 5" to get that. Good to see HTC is sticking with 1080p and bringing the size back down instead of trying to up the resolution even more. I'm a year into my contract so I have a while but honestly I'd rather have a 720p 4" phone (with 1080p HDMI out) than a 1080p 5" phone.