Hulu Plus now has over 4 million subscribers

In December, Hulu announced that the number of people subscribed to its paid Hulu Plus service had exceeded the three million milestone. Today, the company announced that during the first quarter of 2013, it reached the four million subscriber mark.

Hulu's blog announced the news today, along with word that 15 percent of its subscribers watch videos from Hulu from a mobile device. A Hulu Plus app was released for Windows 8 in October and there are apparently plans to add a Hulu Plus app for Windows Phone devices in the near future. The blog added that 29 percent of Hulu users watch from the living room, most likely from a set-top box, a smart TV or a game console like Microsoft's Xbox 360.

Last year, Hulu announced plans to launch a number of original or exclusive shows for its users. Today, two more original series were announced: Quick Draw, a half-hour Western comedy series that will premiere this summer, and East Los High, a teen-focused English language series but made with a all-Latino cast and crew.

Hulu is also the exclusive streaming video home for two former ABC daytime soap operas; All My Children and One Live to Live. The two soaps began running all new half-hour episodes on Hulu Monday and will run new episodes every weekday. The shows can also be bought and downloaded on iTunes).

Source: Hulu | Image via Hulu

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21 Comments

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4 million? I'm not impressed, Netflix has just released their latest subscriber numbers last Monday, with 36.3 million [streaming only] subscribers worldwide, gaining 3 million over the past quarter.

Hulu has some catching up to do.

It's going to have one fewer member once I cancel next month. Ads to help cover the cost of content isn't that big of a deal. What is a big deal is not getting content on time. Several shows appear *months* late. One show started on the season finale. And now certain shows are "web only," so they have to be accessed through a web browser (their own Hulu app won't even play them).

Hulu Plus just constantly gives reasons to NOT get it.

1. The Ads
2. MORE ads - Initially it was only 1 ad every so often. Then it jumped to 3 ads, now they have made it up to 5 ads (to satisfy Fox of course).
3. ALL that great content....good luck on set-top box access. What good is paying money for a service that is supposed to be PLUS, when you can't even access all of it from any device. The only way to access all of it, is from a PC. Through the rest of devices, its LIMITED in what you can access. Seems like a PLUS service to me!

Personally, I enjoyed the "Watch this for 2 minutes and not be bothered again!" option. Was usually enough time to prepare a snack.

The only thing holding me back from Hulu is the ads. Get rid of it and they would at least get 5 new customers from my family alone.

TRC said,
Yes, even if you pay you still have to watch commercials.

You pay and you still get ads. But what's worse, you pay and you have to pay agin to use it on the Xbox. Kind of redundant don't you think? Thank God for Apple TV.

It's about access. People can tell me about how great Netflix is all day, and while I won't dispute any of their claims (hell I love the service!), the fact of the matter is that they still lack current shows.

Until Netflix gets on board in that department, I'll be with Hulu.

DarkNet said,

You pay and you still get ads. But what's worse, you pay and you have to pay agin to use it on the Xbox. Kind of redundant don't you think? Thank God for Apple TV.

Apple TV + AirPlay Mirroring and you don't even need to pay for Hulu Plus.

TBH, if Hulu Plus was $5/month, kept its advertising at the same level, and gave me access on my Apple TV and XBox 360, I'd probably pay it (just because stealing my wife's MBA in order to do airplay mirroring isn't convenient for anyone). At $10/month it is just too much for too little.

dead.cell said,
It's about access. People can tell me about how great Netflix is all day, and while I won't dispute any of their claims (hell I love the service!), the fact of the matter is that they still lack current shows.

Until Netflix gets on board in that department, I'll be with Hulu.

use a dns service to switch between Netflix USA/Canada/UK etc, you get a lot more shows to watch. (it all works with the same account)

warwagon said,
meh, is there still ads in the shows even with the pro version?

This argument is extremely tired and has been batted around since Hulu Plus was launched. Minds have not been changed on either side, so trudging it out is completely unproductive.

Hulu free and Hulu Plus are both the same ad-based experience. What has *always* been clear is what you're paying for with Hulu Plus:

1. More content. In many cases, all seasons of a show will be included where only 3-5 episodes would be available to free users.

2. Access to content from other devices. Consoles, STBs, mobile apps, etc.

THAT'S what you're paying for. You and anyone else can go to the sign-up page for Hulu Plus and see it spelled out exactly. There is no misrepresentation to the consumer. There is no deception. It is only through the power of imagination that you would decide and declare the monthly cost is only justifiable if ads are removed.

Joshie said,

This argument is extremely tired and has been batted around since Hulu Plus was launched. Minds have not been changed on either side, so trudging it out is completely unproductive.

Hulu free and Hulu Plus are both the same ad-based experience. What has *always* been clear is what you're paying for with Hulu Plus:

1. More content. In many cases, all seasons of a show will be included where only 3-5 episodes would be available to free users.

2. Access to content from other devices. Consoles, STBs, mobile apps, etc.

THAT'S what you're paying for. You and anyone else can go to the sign-up page for Hulu Plus and see it spelled out exactly. There is no misrepresentation to the consumer. There is no deception. It is only through the power of imagination that you would decide and declare the monthly cost is only justifiable if ads are removed.

Is there something wrong with having the opinion that Hulu Plus isn't worth the price if it is going to include the same adverts? I don't think people believe that Hulu is misrepresenting the service. They understand what you have spelled out and still would like Hulu to offer more with Plus for the price. Nothing wrong with that.

Shadrack said,

Is there something wrong with having the opinion that Hulu Plus isn't worth the price if it is going to include the same adverts? I don't think people believe that Hulu is misrepresenting the service. They understand what you have spelled out and still would like Hulu to offer more with Plus for the price. Nothing wrong with that.


It's not so much that people say it isn't "worth the price", as if it's the amount they're charging that's at issue.

Many, many opinions have been expressed over the years that, to charge ANYTHING at all, ads should NOT be present. If one is paying greater than $0, ads should be equal to 0.

This is an entirely arbitrary opinion based on personal beliefs about the relationship between a consumer's wallet and advertising. It can never actually be defended, because it's grounded entirely in what people *feel* they're entitled to.

And the equally tiresome plea of "is it wrong to have an opinion", which seems to make an appearance whenever an opinion is criticized in a discussion, accomplishes just as little. That question deserves an answer when the asker (a) defines "wrong" and (b) acknowledges that there's nothing wrong with attacking an opinion for being baseless. Nobody owes anybody the right to have their opinions pampered, cuddled, and protected from critique.