Hulu to offer ad-supported shows on mobile devices for free

Hulu will begin offering ad-supported shows on its mobile apps beginning this summer, the video-streaming company announced today.

According to a blog post on the company's website, Hulu will offer "a selection of ad-supported full TV episodes on mobile devices." Additionally, the company announced a new version of its Hulu Plus app for iPhone, which will launch later this summer. The blog post doesn't detail what that "selection" will entail, but it will presumably be the same episodes available to watch for free on desktop computers.

Currently, users can watch some shows and episodes through Hulu for free on desktops, though the selection is typically limited compared to its subscription-based Hulu Plus service. The free desktop streaming typically includes the five most recent episodes of shows, while older episodes are often available through Hulu Plus; episodes typically are available on the service the day after they air live.

It's not clear if the free viewing will be available on all Hulu mobile apps or if the company will launch a mobile website. If free streaming is available through mobile apps, it's not clear how that would work on Windows tablets, as the same app, which is currently restricted to Hulu Plus subscribers, is used for desktop computers. Neowin has contacted Hulu regarding the Windows app and will update this article if a response is received.

Source: Hulu | Image via Hulu

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9 Comments

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Meanwhile, the rest of us would just like the option to pay for ad-less streaming. Incredible how hard that is to deliver...

pmbAustin said,
Unless and until they support Windows 8 (SurfaceRT/Surface2) and Windows Phone, it's all irrelevant to me.

There's already a Hulu Plus app for Windows RT and Windows Phone.

pmbAustin said,
Unless and until they support Windows 8 (SurfaceRT/Surface2) and Windows Phone, it's all irrelevant to me.


Hulu has Windows and Windows Phone apps.

pmbAustin said,
Unless and until they support Windows 8 (SurfaceRT/Surface2) and Windows Phone, it's all irrelevant to me.

PS Not only are there Hulu Apps, on Windows 8 and Windows RT, you can simply use Hulu directly in the browser, no App needed.

Support Hulu? you support Comcast... support Comcast? you support the FCCs dismantling of Network Neutrality and an Open Internet

My advice? do what you were doing years ago to get your on-demand fix and stay clear of Hulu. Its use should not be something Neowin advocates

And how would one get their on demand fix without using a shoddy service and/or stay legal? Hulu is cheap and reliable. Saves me $50 by cutting the cable.

shockz said,
And how would one get their on demand fix without using a shoddy service and/or stay legal? Hulu is cheap and reliable. Saves me $50 by cutting the cable.

a lot of networks are putting their programming on their websites for viewing. Some require a subscription to a cable or satellite provider but most don't.