Hulu's first round bids for possible sale received

The movie and TV streaming video service Hulu put itself up for sale a number of weeks ago. Now the company is considering the first actual offers from several companies. Bloomberg reports that Hulu could have received as many as 5 bids to buy the company in the past week, with prices as high as $2 billion expected. While Hulu has yet to officially reveal which companies have expressed interest in acquiring the service, the report claims that Amazon, Google, Yahoo and Dish Network all might have put up bids.

If Hulu does decide to sell itself off to one of the bidders, the winning company will obtain the rights to show first run TV shows from networks like NBC, Fox and ABC for five years, including two years where those TV episodes will only be shown online (legally anyway) on Hulu. However, Venture Beat reports that one company, DirecTV, didn't offer a large enough bid to purchase Hulu. As a result, it is now out of the running.

The current favorite to acquire Hulu at this point is Amazon. One of the reasons is that Hulu's CEO Jason Kilar used to work at Amazon under Jeff Bezos. In addition, Amazon has been expanding its own streaming video services under its Amazon Prime program, and may want to acquire Hulu in order to have content for its upcoming Android-powered tablet device. Dish Network would likely want to buy access to Hulu's content in order to help launch its own rumored streaming video service.

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10 Comments

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I would want to put a vote of confidence in google due to possibility of it going global but then on the other hand they recently started geographically discriminating users of android services etc too so I'd say none of them even make much sense consumer wise.

I checked out Dishnetwork online program and they mostly if not all the time use the Hulu player, so they would need it more.

bobbytunda said,
I checked out Dishnetwork online program and they mostly if not all the time use the Hulu player, so they would need it more.

Not a question of need, it's a question of greed.

FMH said,
We can safely count out Yahoo. When has Carol Bartz done anything exciting to Yahoo?

With what money would they buy Hulu anyway?

BetaAddict said,

With what money would they buy Hulu anyway?

Well obviously they are not Microsoft, still, they do have the enough financial capability.
For year 2010 they had revenues of $6.4 billion, Profits of $1 billion, and assets of almost $15 billion!

FMH said,

Well obviously they are not Microsoft, still, they do have the enough financial capability.
For year 2010 they had revenues of $6.4 billion, Profits of $1 billion, and assets of almost $15 billion!

By your logic, Yahoo will have negative cash on hand after they buy hulu. Not going to happen.

Jebadiah said,

By your logic, Yahoo will have negative cash on hand after they buy hulu. Not going to happen.
I was reading some analysts reports on business sites, and they believe that Yahoo is very interested.
This, they believe, when integrated with other Yahoo services could bring a boom to their own services, as well as to Hulu. Because Hulu is a very fast growing service, and still has a lot of room to grow in international markets, as it is very limited to US at the moment.

Jebadiah said,

By your logic, Yahoo will have negative cash on hand after they buy hulu. Not going to happen.

By your logic, companies only buy with cash on hand. Not going to happen.

Jebadiah said,

By your logic, Yahoo will have negative cash on hand after they buy hulu. Not going to happen.

Companies use a combination of cash and assets (stock) to cover purchase prices.