Hulu's owners once again decide not to sell

As Yogi Berra once said, "It's deja vu all over again." In 2011, the owners of the Hulu streaming TV and movie service decided not to sell it to its potential suitors. Today, Hulu's owners at Disney, Fox and NBCUniversal have once again passed on a number of bids for the service.

According to The Hollywood Reporter, the three huge entertainment companies turned down a $900 million bid for Hulu from Peter Chernin and AT&T, and a $1 billion proposal from DirectTV. Even with those big numbers, Disney, Fox and NBCUniversal decided to keep Hulu running under their control.

In fact, Hulu's owners are now planning to invest another $750 million into the service. Disney CEO Robert Iger stated "Hulu has emerged as one of the most consumer friendly, technologically innovative viewing platforms in the digital era. As its evolution continues, Disney and its partners are committing resources to enable Hulu to achieve its maximum potential."

In April, Hulu announced it had over four million paid subscribers for the Hulu Plus service. Hulu is also following Netflix's lead by putting more money into original and exclusive programming.

Source: Hollywood Reporter | Image via Hulu

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12 Comments

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Its crazy that its the same price as netflix yet they have ads. I have both hulu plus and netflix for my kids, using roku box and their tablets, but I love netflix more, even crackle on your pc does not carry ads and its free. It carries ads on the rokubox though

Hulu needs a management organization. If the company doesn't know how to be profitable with their current user base or grow I don't think they will last much longer.

I tried the Hulu Plus trial not long ago and it was terrible. Why should I still have to watch ads when I'm paying for the service? The navigation and layout is also horrible, the shows have network logos and other watermarks on them, the picture quality wasn't that great either. Netflix isn't perfect but it's still far better than Hulu. They are both better than Amazon Prime though, that's the worst thing I've ever tried to use.

TRC said,
I tried the Hulu Plus trial not long ago and it was terrible. Why should I still have to watch ads when I'm paying for the service? The navigation and layout is also horrible, the shows have network logos and other watermarks on them, the picture quality wasn't that great either. Netflix isn't perfect but it's still far better than Hulu. They are both better than Amazon Prime though, that's the worst thing I've ever tried to use.

200% agree. I figured, well maybe an ad at the beginning of the show, okay, I can deal. But nope, even 'hulu plus only' shows, like Lost, still have like 5 ads (1 start, 3 in the middle and 1 at end O_O). All other shows (non-hulu plus only) have the full 20 ads. No advantage pretty much at all to the 'Plus'. Its 'Plus Nothing' more like it. I am very glad I tried a free trial. Canceling that.

But its funny, right after I signed up for the hulu trial and realized how crappy it was, I saw an ad somewhere for 1-MONTH (not 1 week like hulu) free trial with Netflix (I think on hulu lolz). So I was like hey what the heck, after reading fine print and it specifically says, cancel with 1 click, so I figure whats to lose. Well am I glad. Just try Netflix (1 month free! cant beat that...). They have come a LONG way. They have like every show, tons of movies, NO ADS, same UI and user features as hulu (video player, remembers where you left off, what movies you watched, etc.). Did I say NO ADS? lol, I just thought that was amazing. I watched like 6 movies in a row the other day back to back with 0 interruption. For same price as Hulu.

Hopefully with that $750m they investing, they actually realize ads are bad and come up with a way some other way to make money and not make us pay for that crap. We dictate with our money. If we all support netflix with no ads, others will fall and end up following. They will need to to stay a business, or they fail.

you know what is going to happen...everyone always said in the past "I like watching on the internet because of less ads"..... ad's on these services are going to get just as bad if not worse then TV... heck the fact I have to watch a 30 second ad for a 30 second clip on some sites is already as BS as you can get... then being forced to watch another ad before another clip...

It's ALWAYS about money. Hulu Plus is garbage compared to Netflix. You're paying money for it AND still getting ads. Not only that, the ads have been increasing all the time. It used to be 1 ad during each break. Now its up to 5 ads during each break. Not only that, but it's garbage b/c you don't get ALL the content on Hulu Plus on any device.

We can thank Comcast for this for all this crap. You cant even watch some shows unless you have a cable subscription so that kills Hulu being a cable replacement. I just wanted to catch up on the new season of Warehouse 13 on a free trial but I need a "participating pay-TV service " and I cant watch it on my PS3 because "We currently don't have the rights to make this show available on your TV or mobile devices " Dont't have the rights? Come on Comcast you own NBC Universal and Syfy. I guess this is the best way they can protect their cable business.

Edited by Doli, Jul 12 2013, 8:12pm :

Doli said,
We can thank Comcast for this for all this crap. You cant even watch some shows unless you have a cable subscription so that kills Hulu being a cable replacement. I just wanted to catch up on the new season of Warehouse 13 on a free trial but I need a "participating pay-TV service " and I cant watch it on my PS3 because "We currently don't have the rights to make this show available on your TV or mobile devices " Dont't have the rights? Come on Comcast you own NBC Universal and Syfy. I guess this is the best way they can protect their cable business.

oh common now, a lot of that crap started before Comcast even had a say in NBC-Universal

Most likely they wanted their investors to give them $750 million dollars. They needed to make a case that they were worth the investment. Having bids as high as $1 billion dollars surely helped their case.