I am a PC and I am 4 1/2 years old

Neowin reported earlier about the new Windows ad which is a part of a new phase in the Ad Campaign called Rookies. The ad will be premiered during the Grammy Awards on Sunday, but, Microsoft has already opened up their Rookies (new ad campaign) website.

You can either wait until its premiered or you can watch the new ad below

<a href="http://video.msn.com/video.aspx?vid=533e05d2-9f12-4a86-bdda-efd0455fcd36" target="_blank">Video: Kylie</a>

The new ad features a 4 year old girl Kylie who uses Windows Live Photo Gallery to import pictures from her camera, enhance pictures and send it to her family. The underlying message, however is how easy are Windows Products to use, and no wonder Kylie brings out the message so clear!

This new ad certainly continues the "I am a PC" era!

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lol. wish my brothers daughter was like that... last time i had my laptop there.. my keys were missing :(.. found them and put em back on. BUT STILL lol

I must say, this brought a huge smile to my face. It's a huge move from bashing other products, to promoting their own. Thumbs up from me.

The original Apple ads were feature-based as well, but they've turned into complete MS-bashing in the last year or so. I wish they'd stop making fun of Vista and go back to promoting their products...

Good commercial. It shows Windows' improved usability and simplicity instead of spouting broad, inaccurate garbage about their competitors.

dwhall said,
Nice add. Now I'd like to see how many 4 1/2 year olds out of 100 can do that :P

me too !
those kids are learning really fast now !

A very good ad. Its good to see that MS haven't jumped on the Apple bandwagon by slagging their main competitor off and instead demonstrating how powerful and easy their products are.

Apple will not stand for this. They are in production of a commercial showing a fertilized egg using garage band as we speak.

I've got an even better idea. How about a sperm cell using the iPhone's GPS to find its way to the egg?
Apple- So simple that a sperm cell can use it

DanielZ said,
I've got an even better idea. How about a sperm cell using the iPhone's GPS to find its way to the egg?
Apple- So simple that a sperm cell can use it

HAHAHAHAHAHAHAHAHAH

I like that advert. Sure the girl will probably have needed to be shown what to, but it was easy enough for her to learn. I'm pretty certain that it would be similar if she was sat in front of any other OS.

I hope Apple will come up with something similar instead of more of the embarrassing PC bashing...

DanielZ said,
And don't forget the bluescreen(s) along the way.

Do you know that since XP it is nearly impossible for a user to see a bluescreen because his computer restarts automatically when it happens?

You = fail.

No, if the posters above had actually used Windows in the past few years, they'd know their comments are about as dated as parachute pants.

Oh wow. So now it restarts. How convenient. So they still have errors and failures, they just keep quiet about it and just restart.

And parachute pants are still in style, you young whippersnapper!

Galley said,
I'm sure this ad failed to mention the 38 steps and three wizards it took to e-mail that photo.


But there aren't 38 steps or 3 wizards to e-mail that photo... It launches a new e-mail message with the photos already attached.

Galley said,
I'm sure this ad failed to mention the 38 steps and three wizards it took to e-mail that photo.

What the hell are you talking about?

That's an adorable ad, and definitely the best ad out of this campaign yet. Can't wait to see the rest of it - hope it's as good as this one! If they keep this quality up, hopefully MS will see some positive results.

Now if anyone says windows is not easy to use, I can show them this advert and tell them that they're dumber than a 4 year old.

Cute ad. I'm not sure what MS were thinking with the "Life without walls" though, it's just asking for trouble that. Think about it, without walls you don't need Windows!? get it? ok bad joke, nevermind me :P

Xerxes said,
Cute ad. I'm not sure what MS were thinking with the "Life without walls" though, it's just asking for trouble that. Think about it, without walls you don't need Windows!? get it? ok bad joke, nevermind me :P

LOL

I think they're referring to how walled in Apple's approach to OS X is. Like you need a Mac to (legally) run OS X. You need the iPhone to run the mobile OS X on it. Etc.

Nice ad. Best Microsoft has come up with I think. It shows how easy Windows...Windows Vista...is to use and a cool feature it can do. Yea, the feature is simple and has been around for a while, but this way is easier and everyone likes to share pictures...

Great ad.

The ad isn't trying to tell us that this 4.5year old girl figured out how to do all this by herself. Of course she was taught and of course this was staged. (Not saying that kids are stupid...they are a lot smarter than you think...my 6 year old cousin beats me in NHL 200something all the time :P)

I think the point of this ad was to break down the stereotype that the Mac ads had built up. And we've all seen the Mac ads. I don't know how effective these ads will be, but Microsoft has definitely taken the right step.

So, kudos Microsoft, kudos to you.

r3volution said,
Great ad.

The ad isn't trying to tell us that this 4.5year old girl figured out how to do all this by herself. Of course she was taught and of course this was staged. (Not saying that kids are stupid...they are a lot smarter than you think...my 6 year old cousin beats me in NHL 200something all the time :P)

I think the point of this ad was to break down the stereotype that the Mac ads had built up. And we've all seen the Mac ads. I don't know how effective these ads will be, but Microsoft has definitely taken the right step.

So, kudos Microsoft, kudos to you.

I dont know if this is staged or not. There are some pretty damn smart kids out there these days. I would be interested in seeing how this commercial was put together or just to know if it was staged or not.

techbeck said,
I dont know if this is staged or not.


True, they could have broken into her house and set up a hidden camera to catch her at it.

lol just wait until she receives e-mails then thats where the fun begins.

Virus
spyware
etc
etc

Good Ad shows that Windows is moving forward somewhat and Making things easier to use, like Mac have done with their OS, but in reality Windows needs to somehow secure its OS a little better which it has been doing but need some more work

Windows can be secured down as far as it needs to be secured, on each individual user account. It's just not something that average users ever touch. The Linux community is more tech savy in general, and is obviously happy with command line control of the system. 'Local Security Policy' in the mmc can heavily restrict users.

Windows just simplifies things (possibly too far), as they understand that a large majority of the users they have to cater for are consumers who do not understand high level security restrictions.

Linux is a Shareware OS for people who need/want/desire to save $100 and have no need of running modern computer software, games, or professional applications. They browse the web, do web mail, share files, and many are programmers. Some of them run Linux for the sole reason that they still hold a grudge from when Microsoft broke a date with them (or something similar).

excalpius said,
Linux is a Shareware OS for people who need/want/desire to save $100 and have no need of running modern computer software, games, or professional applications. They browse the web, do web mail, share files, and many are programmers. Some of them run Linux for the sole reason that they still hold a grudge from when Microsoft broke a date with them (or something similar). :)

Linux has come to the point where you can do almost anything with it. Almost every Windows app has a Linux alternative. And if you do need to run a Windows app, Wine is pretty good with emulating Windows.

excalpius said,
Linux is a Shareware OS for people who need/want/desire to save $100 and have no need of running modern computer software, games, or professional applications. They browse the web, do web mail, share files, and many are programmers. Some of them run Linux for the sole reason that they still hold a grudge from when Microsoft broke a date with them (or something similar). :)

You shouldn't try to comment on things you clearly know very little about.

It's well known that you can do pretty much anything on Linux that you can elsewhere. Games really are the only things you'd struggle with.

Persephone said,
It's well known that you can do pretty much anything on Linux that you can elsewhere. Games really are the only things you'd struggle with.

Exactly. Linux isn't as out-dated as those who have never used it make it out to be.

Tha Bloo Monkee said,
Exactly. Linux isn't as out-dated as those who have never used it make it out to be.

Exactly. Those who make fun of Linux for "not having anything" clearly haven't used the latest distros like Arch and Ubuntu. Linux is getting more and more polished, and even MS acknowledges it as a real threat to Windows.

DanielZ said,
Linux has come to the point where you can do almost anything with it. (etc)

No, it hasn't.

You can do the ROUTINE things I mentioned above reliably with it. But in any professional business application or professional creative/graphics/content creation environment, there is no "suitable alternative" and it's laughable to say there is. GIMP, for example, is NOT even in the same league as Photoshop...period. Maya, LightWave 3D, Premiere, After Effects, AVID, the list goes on and on and on with NOTHING even close to professional grade available. Even if the programs can be rigged to work, there is the issue of plug-ins not compiled, etc. etc.

And no, Blender isn't even fit to be run as a plug-in for the application above.

And to claim that WINE works "pretty good" is neither accurate nor sufficient in ANY professional environment.

WINE might work well enough for hobbyists at home to play around with it...but any professional who relied on Wine or Linux to get the job done is a fool of the highest caliber.

To claim otherwise is just defensive posturing and self-fulfilling delusions. I'm sorry if that somehow breaks your bubble. But reality can do that sometimes.

...but any professional who relied on Wine or Linux to get the job done is a fool of the highest caliber.

Oh really? Many organizations, schools, and business uses Unix to control their servers are fools?

Krome said,
Oh really? Many organizations, schools, and business uses Unix to control their servers are fools?

QFT.

90% of the world's servers run a Unix-based OS. In servers, those who use Windows Server are the fools.

Krome said,
Oh really? Many organizations, schools, and business uses Unix to control their servers are fools?

Come on, I don't think he is disputing the power of Linux as a server OS.

Shiranui said,
Come on, I don't think he is disputing the power of Linux as a server OS.

You'd be surprised at how many people see Windows Server 2003 as better than Linux.

DanielZ said,
You'd be surprised at how many people see Windows Server 2003 as better than Linux.

What those people need is a nice cup of STFU.

DanielZ said,
QFT.

90% of the world's servers run a Unix-based OS. In servers, those who use Windows Server are the fools.

Prove that statistic, if you would be so kind.

Isn't this argument getting a little old? There's core business reasons why companies pick certain servers, not just this silly argument. Both systems handle IPSEC tunneling perfectly well, both systems quite happily run behind a decent firewall.

I think the core issue here is staff. Companies are willing to spend more cash on training staff on a Linux based server than they are on Windows. Linux is seen as (and is, at its base level) a more complex system to work with, whereas Windows is very much point and click for most tasks.

With that extra training however, comes a certain level of knowledge on how to secure a server against hacks. Average joe Windows server tech might have read the books, but because its deemed an easier system to work with will never have been instructed on the basic security that's required.

Both systems do the job equally well. There's plenty more issues here than 'ZOMG! Windows sux. Linux FTW!'

Living where I do, I never had the chance to even USE an Apple, just saw it on a store. So I use a PC, and I love Windows just like the next guy in neowin.

That said, this was a boring ad, C'mon! It's a little girl using a PC and... So what? I know, "it's easy to use, see?" And it's a little girl, so it's cute, everybody likes little girls... the next ad should be witch kittens! AND another kid! That would be great! [/sarcasm]

I hope to see an Apple response.

It's actually a very clever advert, since they will be targeting families, many of which will buy more than one copy of windows software

I think this was a staged effort. Most 4 year olds aren't tech-savvy enough to figure out how to put in a USB port. Come to think of it, a lot of 40 year old's don't know how to either.

i see DanielZ hasn't been beaten to a pulp by an 8yr old on any PS game. XD why my 9 yr old niece hacks her mother's yahoo mail password every other week.

My 2yr old knows how to put usb cords in the right spot (without damage). It's not being tech savvy, it's about shapes lol. now if only i could teach him how to do my work for me.

My daughter knows how to power a pc on, log in, launch firefox and allow it to update to the latest version, install Flash and then go on her favourite flash based kids site.

my 4 year old can plug our Sony in via USB and choose a photo. He then opens Skype, rings 'nanny far away' and sends her the file.

But DanielZ is probably correct, MOST 4 year olds aren't tech savvy.

MOST aren't. There are some exceptions, like the ones mentioned above. Although my brother is eleven and my sister is 8, and they couldn't figure out how to install anything, nor plug in a USB properly.

DanielZ said,
MOST aren't. There are some exceptions, like the ones mentioned above. Although my brother is eleven and my sister is 8, and they couldn't figure out how to install anything, nor plug in a USB properly.

You can't expect someone to do something without showing them. That goes for all people!

My brother is 9 and knows how to install games as well as send me emails.

The level of tech-savvy of a child, or anyone for that matter, depends heavily on exposure and the encouragement of others. Most young children would struggle because they don't get allowed near the grown up toys :p

If a child can pick up the complexities of a human language then a computer should be no trouble at all. At that age you are a learning-curiosity machine.

Tech-savvy, no. But kids soak it up like a sponge. My 4 year old daughter knows nothing about computers, but she does know how to switch mine on, log in to her profile and click on the shortcuts on her desktop to watch a film.

My point is, children can easily remeber how to perform a series of actions to get to a required goal, and clearly this is what is happening in this ad.

Very cute. question, how many USB ports did they have to replace? that girl no matter how cute just shoved that adapter in...lol

Pretty good so far as computer service advertisements go.

The only question I've got: "I'm taking this picture and sending it to my family". The girl is 4 years old: where the hell are her parents and why are they so far away this kid needs to send them a picture of the fish rather than just carrying the fish bowl to them?

evn. said,
Pretty good so far as computer service advertisements go.

The only question I've got: "I'm taking this picture and sending it to my family". The girl is 4 years old: where the hell are her parents and why are they so far away this kid needs to send them a picture of the fish rather than just carrying the fish bowl to them? ;)

Maybe they live in a big house.

You know, It's not a bad ad, until u realize the girl was coached to do it... i mean, she didn't sit there and read the manual herself, she hasn't done any troubleshooting.... basically she emphasizes how easy it can be when nothing goes wrong.... BUT, if something DOES go wrong, well she'd be pounding her head against the wall like the rest of the mainstream windows users Okay, she won't be that upset, but she'd definitely need to ask someone else... Most 4 year olds arent smart enough to go thru windows help and actually be able to understand what those ridiculous and (sometimes) confusing help files say....

I'm just sayin..... ;-)

or...she'd go ask her mommy and daddy...

who probbly showed her how to do it in the first place...

My nephew (a little older) does the same basic stuff all the time, and plays flash games on sites we bookmarked for him. I get emails from him all the time that are nothing more then really really bad photo lists... it's cute and he's learning how to use a computer.

Well I know a girl who is about 10 and she is one of my really young friends, and she has figured out bunches on the computer. Yes the girl in this ad was coached to do it, but it also is that easy these days. My friend knows to google when she can't figure out stuff, she has been doing that since she was young too, like since she was like 6. I'm sure just a couple years from now, and this will be very realistic to this girl, I'd say when she is 5 or 6 she will be doing this in reality.

You realise that we learn to walk, speak etc... We also learn to use a computer, Microsoft are just showing how they have made complicated technology easy enough for a 4 year old to use, with some help from parents. Good advert.

Minimoose said,
You realise that we learn to walk, speak etc... We also learn to use a computer, Microsoft are just showing how they have made complicated technology easy enough for a 4 year old to use, with some help from parents. Good advert.

+1

The fact they are able to coach a 4 1/2 year old to do it shows its ease.

In the unlikely circumstance something does go drastically wrong you get help from a professional. Just like when your car breaks down or your house needs repairing.

What you are saying is similar to saying teaching young kids to use the toilet isnt useful - as they cant fix the toilet when it breaks? Can you do everything a plumber, electrician, mechanic etc. etc. can do?

Sweet. Next time I go to an old man's house to try to show him how to plug his camera in, I am going to show him that video.

Lol.

I wonder which "Mac" felt compelled to rate the story one star, yet had no comments to add ;)

Another great ad from MS.

Well, atleast Microsoft ads show what people can do with their products rather than showing wats wrong with their competitors!

Chaks said,
Well, atleast Microsoft ads show what people can do with their products rather than showing wats wrong with their competitors!

True. The pc bashing is getting old.

Chaks said,
Well, atleast Microsoft ads show what people can do with their products rather than showing wats wrong with their competitors!

true true