IDC: Microsoft to make 3 million Surface tablets in 2012

Of all the tablets that could be released before the end of 2012, none are talked about more than Surface. Microsoft's showcase for Windows 8 and Windows RT was first announced two months ago but since then the company has been pretty quiet about their entry into the PC hardware space.

That silence isn't stopping analysts from speculating about the Surface. News.com reports that, according to a prediction from IDC analyst Bob O'Donnell, Microsoft will make "probably a little over 3 million" of the tablets in the calendar year of 2012. That number is a combined figure for both the Windows RT and Windows 8 Pro versions.

Microsoft has already said the Windows RT Surface tablet will be released alongside the launch of Windows 8 on October 26th. Microsoft has also said the Windows 8 Pro Surface tablet will launch 90 days later, meaning it likely won't be available until sometime in late January 2013.

O'Donnell also predicts that Microsoft will have to sell Surface units at third party retail store locations. So far, Microsoft has said that the Surface will be sold at its retail Microsoft Stores and online but has not revealed any further retail plans.

And what about those rumors that the Windows RT version could go on sale for just $199.99? O'Donnell says that he has doubts about that price point. Even if Microsoft sells the Surface at that price with some kind of two year subscription plan, he doesn't believe it would work, saying, "MS Office subscription? Any Windows RT product comes with Office. So, that knocks out that theory."

Source: News.com

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Drewidian said,
I think they will need to make alot more. Even at $400 -$500 I plan to get at least 2 possibly 4, and I know of at least 3 others who will do the same.

I agree. Especially if the $199 rumored price is true.

In which case I think they will need much more than this. This is just an analyst's speculation. They have a very great track-record for being consistently wrong.

Drewidian said,
I think they will need to make alot more. Even at $400 -$500 I plan to get at least 2 possibly 4, and I know of at least 3 others who will do the same.

i know of no one who would buy even one.. so they should make less??
dream on!! win tablet sales will be average. ipad will still lead,

still1 said,

i know of no one who would buy even one.. so they should make less??
dream on!! win tablet sales will be average. ipad will still lead,

Look who's sounding like another anaylist.

vcfan said,
analysts are the biggest scammers i've ever seen. whats sad is that its a profession.

Something akin to movie "Critics."

I just hope they don't intentionally impact the launch by making sure they don't sell to much or they run out of stock. Apple does well because they can sell a few million in the first few days and still have plenty stock after that.

I think I will wait for the Surface Pro(depending on pricing). If the RT is under 300 pounds and pro is over 500, I will probably got for RT or possibly another Windows 8 tablet.

I'm going to wait in line for a Surface, assuming there is a line. If not, I will make my own extended shopping experience by purchasing ten of them, bringing one tablet to the cash register at a time.

Enron said,
I'm going to wait in line for a Surface, assuming there is a line. If not, I will make my own extended shopping experience by purchasing ten of them, bringing one tablet to the cash register at a time.

^ is fun.

It would be nice if they released a 3G/4G/LTE version. I've been keeping a lot of people up to date on how things are going with the release dates and what to look for. A lot of people are waiting for Windows 8/RT. Most are asking for something with mobile data. It'll really hurt them if they don't get something out quick to make those consumers that want that.

I am one excited about the Surface tablet. I am not a big Microsoft fan and I have Apple everything. I like to buy new toys and I have bought a couple different android tablets and returned them. I just hate Android so looking forward to playing with something that's quite a bit different.

boydp182 said,
I am one excited about the Surface tablet. I am not a big Microsoft fan and I have Apple everything. I like to buy new toys and I have bought a couple different android tablets and returned them. I just hate Android so looking forward to playing with something that's quite a bit different.

Exactly, I don't like android. One of its biggest problems is widespread fragmentation- each release is hooked to the manufacturer. That is not the way a mobile os should be.

they will only play whats in the MS store or made or ARM/RT at first. How are people getting past that? Will they have flash? Is flash confirmed in RT?

The human race always has a need to be led .....for example: Religion
So what is new about these analyst guys, I see them quoted here on Neowin time after time, and do they REALLY know what is going to happen ??
No they don't !! It is always a "might be" or "probably".
But what urks me greatly is that ther words are taken as if "from on high"

John Callaham said,
Microsoft will make "probably a little over 3 million" of the tablets in the calendar year of 2012. That number is a combined figure for both the Windows RT and Windows 8 Pro versions.

Microsoft has already said the Windows RT Surface tablet will be released alongside the launch of Windows 8 on October 26th. Microsoft has also said the Windows 8 Pro Surface tablet will launch 90 days later, meaning it likely won't be available until sometime in late January 2013.

Wait, if the "over 3 million" is of the RT and Pro combined, and the Pro is to be released in late January 2013, how can they be released in the 2012 *calendar* year?

Generalguy41 said,

Wait, if the "over 3 million" is of the RT and Pro combined, and the Pro is to be released in late January 2013, how can they be released in the 2012 *calendar* year?

The author obviously isn't an Excel user.

I just get the feeling they'd need to make a bit more than that. Especially if the price rumors hold up and the build is top notch. We'll see.

"MS Office subscription? Any Windows RT product comes with Office. So, that knocks out that theory.""

LOL what a fool. precisely because it comes with office it comes with a subscription!!!!!
how much money does that moron earn?

Key word here being 'make', not sell. What to do with three million tablets sitting in a warehouse? Expect to see deals like "buy surface tablet, get a free xbox" or something to that effect just to shift the stock that no one will buy.

Didn't know we had so many ARM-CHAIR analysts here on this board. Welcome welcome. Please give us your valuable insight on the failures that MS will face in the wake of their new OS release coming in October.

waiting....

In a year or two it will be obvious that the "killer app" of Windows 8 tablets is handwriting. Apple can already do just about everything else - but has consistently failed at handwriting (see Dilbert). Hence Jobs' statements about a stylus being akin to blasphemy. Handwriting was rubbish because he couldn't do it. Don't underestimate the difficulty of doing handwriting right. The handwriting software in Windows XP Tablets came from China.

Handwriting opens up entire new markets - like businessmen and students. I think these two are quite big.

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