IDC: Windows Phone sees significant growth in Q2 2012

Microsoft's Windows Phone mobile platform saw significant growth in Q2 2012, according to new figures released from independent research firm IDC, more than doubling its shipments from the previous quarter. The new figures show Microsoft is closing the gap between itself and RIM's BlackBerry platform in an effort to become the third most-popular mobile operating system.

The figures, released today, reveal 5.4 million Windows Phone and Windows Mobile devices were shipped last quarter, accounting for 3.5 percent of all smartphone shipments. The figure represents a 115.3 percent growth over the previous quarter, when 2.5 million Windows Phone and Windows Mobile devices were shipped, which accounted for 2.3 percent of all smartphone devices shipped during the first quarter.

Despite the gains, the figures show Windows Phone still lags far behind Android and iOS. Google and its OEM partners shipped 104.8 million Android devices, accounting for 68.1 percent of all smartphone shipments in Q2, while Apple shipped 26 million iPhones, accounting for 16.9 percent of all smartphone shipments during the quarter.

"The mobile OS market is now unquestionably a two-horse race due to the dominance of Android and iOS," said Kevin Restivo, senior research analyst at IDC. "With much of the world's mobile phone user base still operating feature phones, the smartphone OS market share battle is far from over. There is still room for some mobile OS competitors to gain share, although such efforts will become increasingly difficult as smartphone penetration increases."

Source: IDC

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iOS is seeing a massive decline in market share for the past three quarters. iPhone Mini to the rescue?

Loving the fact that when Windows Phone's market share drops the supporters of the platform say this is because of Windows Mobile pulling the stats down. But now that Windows Phone's market share has gone up the supporters of the platform deny any of that market share is Windows Mobile xD

With Tizen and Firefox phones coming out, I think the competition is going to heat up even more. Which is inevitably good for consumers.

simplezz said,
With Tizen and Firefox phones coming out, I think the competition is going to heat up even more. Which is inevitably good for consumers.

I wish the Symbian can survive more, It is a really good and matured OS.

simrat said,

I wish the Symbian can survive more, It is a really good and matured OS.

A little too mature, if you ask me!

Well there are reports that WP does better with feature phone users over converting existing smartphone users.

Considering this, the two horse race could become three in a few quarters.

dagamer34 said,
Nokia sold 4 million Lumia devices in Q2, which means at most 1.4 million from other OEMs.

Which was basically HTC with the titan 2 and that Focus 2 from Samsung iirc. They didn't put out lots of phones. I think if Nokia does at least 3 new WP8 devices and HTC does 2-3 and Samsung as well then with the right marketing and carrier push Q3/Q4 should be pretty interesting to say the least.

My girlfriend has an iPhone 4G and she's being given a pink lumia... It's currently in the mail and she cannot stop talking about it.

Microsoft has a real winner on their hands with WP7, and I think people are realizing it.

greenwizard88 said,
Microsoft has a real winner on their hands with WP7

Considering Windows Phone 7 will be pretty much dead soon I doubt it.

.Neo said,

Considering Windows Phone 7 will be pretty much dead soon I doubt it.

I do have a Lumia 900 and I know Its not going to be upgraded to WP8 but I still Love it. It is absolutely gorgeous and in my opinion Its more productive than any other phone in the market including iPhone. also call reception is far better than my wife's iPhone. she has drop calls every now and then but I never had a single drop call not mentioning she is on 3G and I am on LTE which is way faster.

.Neo said,

Considering Windows Phone 7 will be pretty much dead soon I doubt it.

How, it will still receive updates untill the end of its active life. See the market drop below % then start fearing about not receiving more updates (MS has a really, really good track record of supporting old/ancient software untill the user amount becomes really small, its not Apple we're talking about here.
WP7.5 phones will receive all the possible upgrades and updates WP8 will bring to phones, your just not magically gaining a front-facing camera or dual core Lumia. Wont happen if you'll get WP8 too btw just so you know

.Neo said,

Considering Windows Phone 7 will be pretty much dead soon I doubt it.

They'll still get upgraded to WP7.8 which will come with WP8/Windows8 runtimes allowing it to run newer apps so even though current gen devices won't get WP8, they will still get a nice update that should give some fresh breath to their devices and make them look like WP8 as well.

Quite frankly, not much different than what Apple does with limited versions of iOS for older devices. Yes, I know it's now an actual stripped down version of WP8 that Lumia owners will be getting but as close as it gets.

.Neo said,

Considering Windows Phone 7 will be pretty much dead soon I doubt it.

Dead? WP7.8 and nothing to say there won't be updates after that.

WP 7.8 will not include any WP8 run times, and will not run any WP8-specific applications. If WP8 becomes popular, WP7 will have few applications built for it.

still1 said,
5.4 million Windows Phone + Windows Mobile sold not just WP sales..

Yeah, please, show me just one new Windows Mobile device for sale.

still1 said,
5.4 million Windows Phone + windows Mobile sold not just WP sales..
Article is totally wrong

and 104 million android 4.1.1, 4.0.3, 4.0.4, 4.0.2, 4.0.1, 2.3.7, 2.3.6, 2.3.5, 2.3.4, 2.3.3, 2.3

Lachlan said,

and 104 million android 4.1.1, 4.0.3, 4.0.4, 4.0.2, 4.0.1, 2.3.7, 2.3.6, 2.3.5, 2.3.4, 2.3.3, 2.3


stupidity at its best!!! all those are versions of Android... WP7 and WM6 are two different platform not versions like WP7 WP7.5 WP7.8 etc...

Really. Who is still selling Windows Mobile?

still1 said,
5.4 million Windows Phone + Windows Mobile sold not just WP sales..

still1 said,
5.4 million Windows Phone + Windows Mobile sold not just WP sales..

Numbers is the market share not Sale. I actually think that the growth of WP is more than what it shows because Windows Mobile is actually declining so Windows Phone should be growing on higher pace than what it shows here.

S3P€hR said,

Numbers is the market share not Sale. I actually think that the growth of WP is more than what it shows because Windows Mobile is actually declining so Windows Phone should be growing on higher pace than what it shows here.


No go back to school or reread the article, they mentiond the fraction of SOLD phones during Q2! Not total market share, sales from last year or possible future sells, its just Q2 5.4million sales or 3,5% during Q2 alone! way to read the article

And WM6 and WP7 are not really different platforms, its just rebranded, still the same core in the OS, WP8 will be a new platform.

So the guy posting above stating all the different android versions on sale, he is correct. Windows 7 is similar to Android 2 to Android 4, still same OS right? just newer right? or am i wrong now?

Google is your friend, or maybe you should pay more attention to the articles here on Neowin, they're actually informative and helpfull if you want to go on and shout out pure and utter bull

Shadowzz said,

No go back to school or reread the article, they mentiond the fraction of SOLD phones during Q2! Not total market share, sales from last year or possible future sells, its just Q2 5.4million sales or 3,5% during Q2 alone! way to read the article

And WM6 and WP7 are not really different platforms, its just rebranded, still the same core in the OS, WP8 will be a new platform.

So the guy posting above stating all the different android versions on sale, he is correct. Windows 7 is similar to Android 2 to Android 4, still same OS right? just newer right? or am i wrong now?

Google is your friend, or maybe you should pay more attention to the articles here on Neowin, they're actually informative and helpfull if you want to go on and shout out pure and utter bull

windows mobile 6.x is a dead platform and nobody sells it. So it might be a typo in the article because the figure clearly says "MARKET SHARE" not "SALE". So I think you should see the figure title more carefully or put you glasses on because the figure is embedded flash from the main source of this article. Windows Phone 7.x although has Windows CE core but is fundamentally different platform. I am a developer myself so I think you might not know about platform differences. As for Android however is a different story and you can mix those because its just the same development and app pool environment.

Edited by trojan_market, Aug 8 2012, 6:14pm :

"The mobile OS market is now unquestionably a two-horse race due to the dominance of Android and iOS," said Kevin Restivo, senior research analyst at IDC

“There's a horse in Redmond that always suits up and always runs, and will keep running.”
- Tim Cook