IE team utilizes HTML5 to create an interactive music video

The Internet Explorer team at Microsoft has recently been creatively promoting its browser with non-traditional advertisements. That trend continues today as the team has linked up with Jasmine Villegas to create a remix of the music video for “Just a Friend”.

As Microsoft has done in the past, the team is pushing the HTML5 performance of IE9 and uses the technology to change the way we are accustomed to viewing music videos. By logging in with your Facebook account (you can opt not to do this too) your content is pulled in to the music video. There are also other segments where you can interact with the music video and one example is that you get to go bowling with the singers.

There are many points of interaction in the video that show off the power of HTML5 and of course the performance with IE9. There is also a behind the scenes section that details out how the video was created. On the topic of the bowling scene mentioned above, the blog states:

HTML5 canvas elements overlaid on live action video. In the bowling scene, for example, we track the lane and add a 3D game layer over top. The result is an augmented reality feel

While you may not be a fan of the music, it is worth viewing to see how HTML5 can be used in non-traditional ways to create a rich viewing experience. 

View: Justafriend.ie

Report a problem with article
Previous Story

Lumia 900 takes top spot on Amazon's 'Best Sellers' list for AT&T

Next Story

IBM and Microsoft's OS/2 turns 25 today

8 Comments

Commenting is disabled on this article.

did anyone try putting in their phone numbers? it called me.. it also called my friend when i told her to put her number in. pretty cool

Wow! Impressive! Not quite sure I agree with the behind the scenes interviews though where one developer states "without Internet Explorer this just wouldn't have been possible" Hmmm... it ran fine for me in Chrome(!)

GreatMarkO said,
Wow! Impressive! Not quite sure I agree with the behind the scenes interviews though where one developer states "without Internet Explorer this just wouldn't have been possible" Hmmm... it ran fine for me in Chrome(!)

It says that it works best in IE. Maybe you should try it there & compare?