IMDb Loses Advertisers Over Adult Listings

Barclaycard and The National Lottery have pulled advertisements from the Internet Movie Database (IMDB), one of the most comprehensive movie databases on the web, after their ads were shown next to adult movie listings. The move follows recent similar action on Facebook, when Vodafone and several other companies pulled advertising from the site after appearing next to profiles that violated company policies. Other advertisers on IMDB such as HP, Motorola, and Hilton Hotels, all of which host ads site-wide, seem to have no problem with the adult movie listings and have announced no plans to change or cease advertising on the site.

Indeed, Barclaycard believes it may have overreacted and could possibly restore ads to IMDB soon. "The Internet Movie Database seeks to list all the movies which have ever been made, including adult ones, but by no stretch of the imagination could it be described as a porn site," said a Barclaycard spokesman. "As company policy, we seek to advertise only on reputable websites and temporarily removed our adverts from this site while we carried out a full investigation and spoke to the website."

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