InDesign adopts orphaned PageMaker users

Adobe Systems is set to unveil a conversion strategy Monday for customers still using its orphaned PageMaker page design and layout application.

It has been more than two years since Adobe last updated PageMaker, meaning the application has yet to acquire native support for Apple Computer's Mac OS X operating system. Instead, Adobe has focused resources on InDesign, a more robust design and layout application that has slowly been gaining ground against market leader Quark Xpress. But many PageMaker users have remained loyal to the product, especially people who don't do graphics work full time but occasionally have to produce fliers or other printed material as part of their job, said Jo Ann Buckner, senior product manager for Adobe.

Those customers--primarily in business and education--have become accustomed to PageMaker's tools and don't do layout work often enough to justify learning a whole new way of working. Yet they'd like to have access to new features in other Adobe products, such as OS X support and compatibility with Adobe's Creative Suite package. "Since we released the Creative Suite, a lot of PageMaker customers have been asking, 'What does this mean for me?'" Buckner said.

News source: C|Net News.com

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