Instagram coming to Windows Phone. Kinda. Maybe.

File this one under intriguing folks. It seems Instagram, in one way or another, has finally made its way to Windows Phone. And this is the real deal, meaning users can upload their photos right to the social network.

At least that seems to be the gist of this post on WPCentral. Daniel Rubino, their editor in chief, posted this image earlier, while also providing a link to an Instagram page where you can see there really is an image on the social network. Right now the app isn't live but Rubino said more would be revealed today, possibly alluding to a launch date for the application. This may turn out to be a fake so don't get too excited just yet.

It's interesting to note that this doesn't appear to be the official first party app. In fact the app in question is named Instagraph and, as you can see in the image above, the photo filters are powered by Aviary. That's the same start-up that Twitter uses for its photo filters.

So how is this possible? It's very likely that Instagraph is a really good app and that the folks at Instagram were finally convinced to allow a third party to access their upload API. Of course Nokia and possibly Microsoft could have had something to do with this. In either way Windows Phone users will definitely be happy if this turns out to be true.

Source: WPCentral | Image via WPCentral

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Instagram said,

At this time, uploading via the API is not possible. We made a conscious choice not to add this for the following reasons:

1.Instagram is about your life on the go - we hope to encourage photos from within the app. However, in the future we may give whitelist access to individual apps on a case by case basis.

2.We want to fight spam & low quality photos. Once we allow uploading from other sources, it's harder to control what comes into the Instagram ecosystem. All this being said, we're working on ways to ensure users have a consistent and high-quality experience on our platform.

Let me guess. Microsoft got whitelist access.

As long that the developer can put a great UI experience, and the app works as advertise, it should do just fine.

What I am worried about is that when someone is purchasing a WP, and he/she would ask if Instagram is available on WP, and the salesperson will say (1) Instagram is not available for this phone, or (2) there is, but it is not made by Instagram. Of course, some people might not even like it because it is not from the company even though some third party apps are better than the official ones. In other words, WP platform still need an official Instagram application to bring or even possibly converting people to use Windows Phone.

And Microsoft and Nokia knows that.

What happened to that big announcement last week for Windows Phones? I thought they delayed that for a few days?

RommelS said,
It was Temple Run

Are you sure? I don't think that was it because I'm pretty sure I noticed Temple Run on my phone prior to the announcement that they were delaying whatever was coming out.

Joe Belfiore has announced a few different "big" things for WP. Today, for example, was the release of Viber HD with VoIP support. Before that were Temple Run (ok, I kinda understand that one), Uber (which really isn't a big thing since it's really just a wrapper for their mobile website), United Airlines (we need big apps like these... now if only Southwest and others would jump on board), updated Skype app with HD video, and (perhaps the biggest announcement) Pandora with a year of ad-free streaming. If you want to keep up with the announcements, follow Joe Belfiore on Twitter (@joebelfiore).

FalseAgent said,
this is getting ridiculous.

Still, keeps instagramin the limelight and they've not really done anything bad except not do anything at all.

sagum said,

Still, keeps instagramin the limelight and they've not really done anything bad except not do anything at all.


doing nothing is the worst thing you can do in this industry, of all things.

I hope the picture is not 100% correct!

I think anything short of official app that is on-par with iOS app will not satisfy Windows Phone users. 3rd party app might be welcome, but that will not be big news.

You mean like facebook right? Who cares who builds the app - lack of support by instagram shows that they are pretty useless as WP developers.

Why should Windows Phone users settle for less and second hand versions of the most popular mobile apps? You have to look at it from their point of view.

They can. Nothing is stopping them. It's really not about what third-parties do. it's about why one of the most important first-parties, won't support the platform. People look at that when choosing a platform, especially if deciding to "switch." It is not meaningless, if it was, this article wouldn't exist.

I totally get why someone like DropBox or Instagram will not invest in Windows Phone - there is near zero market - at least compared to Android or iOS.

But let's not make a big news out of some made-up, even fake client, that is not the real thing. It might be good and might be useful. But it is not recognition of WP market from a big company. And I'll celebrate when I see official clients!

Maybe I'm missing something, but I tried the app for Android, and wasn't impressed.
Well firstly, I didn't like that I had to sign up to use it, then after the crap in doing so, I couldn't find any thing of use with the app. I uninstalled and deleted my account within 5 minutes.
From what I noticed, it has stuff to change your photographs, then upload, which my phones cameras already have all those filter effects, etc. etc.
What exactly is all the hype about? I'm not trolling, just curious, lol. Cuz I don't see it.

well as facebook is used to post useless text instagram is used to post useless photos. seems like people cant upload pictures on facebook with preset applied filters. So whats the hype - i dont know either. but people already complained that its third party app and not directly from instagram. so haters gonna hate

I completely agree with you, I don't see the point of it. However many do so getting it on WP8 will be a plus for the platform which I'm happy about

OMG u don't get it? Ur like so out of touch, I mean how else would you know what someone else is eating? And a picture that has a good resolution looks so much better with a lower resolution. Plus I am like so artistic, I used a sepia filter on a picture of my Starbucks drink today. Totally artistic.

Can't talk now, late for yoga

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Conforming to nonconformity since 2007