Instagram overhauls iOS, Android apps with major improvements to photo editing

Instagram has released a major update to its iOS and Android apps today, giving them features that will significantly increase photo customization.

In a post on the official Instagram blog, the company said the new "creative tools" will grant users "the ability to adjust brightness, contrast, saturation, warmth and more." To do this, each setting has sliders to change its intensity; previously, photos could only be altered with blurring and a preset auto-contrast filter. Similarly, the intensity of filters can be adjusted with a sliding bar as well.

The update, version 6.0, will roll out to the iPhone and Android smartphones today.

Notably, Instagram doesn't say when the features will make their way to the company's official Windows Phone app, which is currently in beta. Since that app lags far behind its iPhone and Android counterparts, however, it's highly likely that these features may not even reach Windows Phone users this year. The Instagram app still lacks the ability to upload video, a feature that came to the Android app in October. Similarly, Instagram Direct, a personal messaging feature that launched for the company's Android and iPhone apps in December, has yet to make its way to Windows Phone.

Perhaps the best bet for the new features to arrive anytime soon on Windows Phone aren't actually through the official Instagram app, but developer Rudy Huyn's third-party 6tag app. That app received the Instagram Direct and video features within weeks of their release on the official iPhone and Android apps, and it even has some capabilities not present on those apps.

Source: Instagram | Image via Instagram

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I really wish more companies would treat Windows Phone as a front-line platform, and update there apps on WP8 at the same time they do iOS and Android (along with having feature-parity).

pmbAustin said,
I really wish more companies would treat Windows Phone as a front-line platform, and update there apps on WP8 at the same time they do iOS and Android (along with having feature-parity).


Major companies won't develop Windows Phone apps until the platform gains a bigger following, but the platform won't gain a bigger following until major companies start releasing quality apps.

All hail Rudy Huyn, savior of Windows Phone. Watch him have better versions of the new Instagram features for 6tag within days :laugh:

pmbAustin said,
I really wish more companies would treat Windows Phone as a front-line platform

Windows Phone is in the small percentile range of the market, just as Bada, Firefox, Jolla, Ubuntu, Tizen, Blackberry, and all the rest. App developers aren't going to prioritise any of those platforms because they hardly even register.

In fact, the only reason a lot of the apps came to Windows Phone in the first place is because Microsoft paid them to do so. Without continued payments, devs have no incentive to keep them updated.

simplezz said,

Bada, Firefox, Jolla, Ubuntu, Tizen, Blackberry

Uh uh, WP is much bigger than all platforms you have mentioned.

simrat said,

Uh uh, WP is much bigger than all platforms you have mentioned.

Simplezz exaggerated, but his point is valid. It's a diminishing returns problem.

By updating Android alone you can reach about 60% of the smartphone market, add iOS upgrade, and you get ~80-90% of the market depending where you look for your stats. In order to get the next 10% (at best) of users with Windows Phone, you need to do another 50% effort again to update the Windows Phone app, and from there is effort/reward drops increasingly as less and less popular OS's are targetted.

Look at it through their eyes. If their resources are limited, then they need to focus on what's going to draw in the most users, and that's undeniably iOS and Android. I'm sure that the WP update will come, just not today :).

simplezz said,

Windows Phone is in the small percentile range of the market, just as Bada, Firefox, Jolla, Ubuntu, Tizen, Blackberry, and all the rest. App developers aren't going to prioritise any of those platforms because they hardly even register.

In fact, the only reason a lot of the apps came to Windows Phone in the first place is because Microsoft paid them to do so. Without continued payments, devs have no incentive to keep them updated.

That could be understandable for small time developers with limited resources, not for a powerhouse like Facebook.

Anthony Tosie said,

Major companies won't develop Windows Phone apps until the platform gains a bigger following, but the platform won't gain a bigger following until major companies start releasing quality apps.

All hail Rudy Huyn, savior of Windows Phone. Watch him have better versions of the new Instagram features for 6tag within days :laugh:

Well, MAJOR companies don't need to see market share, they need to care about their users. They can easily afford development. Just look at MS, it has created many apps for BB 10, too. iOS doesn't enjoy that much market share in India still it has almost all apps. P.S. Actually WP enjoys good app support in Indian Market.

Vishwal said,

Well, MAJOR companies don't need to see market share, they need to care about their users. They can easily afford development. Just look at MS, it has created many apps for BB 10, too. iOS doesn't enjoy that much market share in India still it has almost all apps. P.S. Actually WP enjoys good app support in Indian Market.

Exactly, WP is really popular here in India, You see more lumia 520 than cheap android phones nowadays.

Majesticmerc said,

Simplezz exaggerated, but his point is valid. It's a diminishing returns problem.

By updating Android alone you can reach about 60% of the smartphone market, add iOS upgrade, and you get ~80-90% of the market depending where you look for your stats. In order to get the next 10% (at best) of users with Windows Phone, you need to do another 50% effort again to update the Windows Phone app, and from there is effort/reward drops increasingly as less and less popular OS's are targetted.

Look at it through their eyes. If their resources are limited, then they need to focus on what's going to draw in the most users, and that's undeniably iOS and Android. I'm sure that the WP update will come, just not today :).

Wont comment on simplezz reply again as most of users here know that he trolls MS topics.

But I agree with you, WP has a small market in majority of places, and it makes sense to target Platforms with higher marketshare, My company develop apps and games for mobile platforms, Most of the apps I have designed are first created for iOS, then ported to Android. And in past one year, I have never seen a single WP app or game developed in my company.

Anthony Tosie said,

Major companies won't develop Windows Phone apps until the platform gains a bigger following, but the platform won't gain a bigger following until major companies start releasing quality apps.

All hail Rudy Huyn, savior of Windows Phone. Watch him have better versions of the new Instagram features for 6tag within days :laugh:

Couldn't have said it better myself

simplezz said,

Windows Phone is in the small percentile range of the market, just as Bada, Firefox, Jolla, Ubuntu, Tizen, Blackberry, and all the rest. App developers aren't going to prioritise any of those platforms because they hardly even register.

In fact, the only reason a lot of the apps came to Windows Phone in the first place is because Microsoft paid them to do so. Without continued payments, devs have no incentive to keep them updated.

The difference is that Windows Phone is a clear 3rd place, by a MAJOR software manufacturer (and whose apps will soon run across phone and tablets and desktops with "Universal Apps"), and is one that's growing strongly (doubling every year). The Windows Phone platform is already second in many markets, ahead of iOS. There's tons of future potential growth here, and the first one in the market will be established as making the most here. It's a good investment in the future... completely unlike investing in Blackberry, for example.

simrat said,

But I agree with you, WP has a small market in majority of places, and it makes sense to target Platforms with higher marketshare, My company develop apps and games for mobile platforms, Most of the apps I have designed are first created for iOS, then ported to Android. And in past one year, I have never seen a single WP app or game developed in my company.

That's a shame, and doesn't seem very forward looking. Especially given the new tool-sets that let you develop common code with native UIs for each platform (no "porting") basing everything on Windows... and then having a game that can run not only on iOS and Android, but Windows Phone, Windows 8 Tablets, and Windows 8 Desktops. The potential market is a LOT bigger here. And Microsoft Visual Studio is one of the best development tools in existence.

pmbAustin said,

That's a shame, and doesn't seem very forward looking. Especially given the new tool-sets that let you develop common code with native UIs for each platform (no "porting") basing everything on Windows... and then having a game that can run not only on iOS and Android, but Windows Phone, Windows 8 Tablets, and Windows 8 Desktops. The potential market is a LOT bigger here. And Microsoft Visual Studio is one of the best development tools in existence.

I am no developer, just a Designer, what platform we will develop app for, is client's decision, I myself is dying to design a WP app, for a change as iOS and Android apps follow similar design.

simrat said,

I am no developer, just a Designer, what platform we will develop app for, is client's decision, I myself is dying to design a WP app, for a change as iOS and Android apps follow similar design.

Well, definitely start checking this out: https://xamarin.com/

You can develop in C# for iOS and Android, and get Widnows Phone/Windows 8 as well... with very little extra work. Some good stuff there.

Vishwal said,

Well, MAJOR companies don't need to see market share, they need to care about their users. They can easily afford development. Just look at MS, it has created many apps for BB 10, too. iOS doesn't enjoy that much market share in India still it has almost all apps. P.S. Actually WP enjoys good app support in Indian Market.

I don't see Microsoft creating apps for Ubuntu or other Linux distros. It's the same situation. There has to be a financial motivation.

pmbAustin said,

The difference is that Windows Phone is a clear 3rd place

We all know that's a meaningless distinction when iOS and Android control over 90% of the market and the rest are between 1-3% at most. It's neither here nor there. From a developer's perspective, none of them are a priority.

pmbAustin said,

by a MAJOR software manufacturer (and whose apps will soon run across phone and tablets and desktops with "Universal Apps")

Again, the userbase of the Windows RT platform is minuscule. At this point it won't make a difference. The resources required to write a RT based app makes it financially unviable. Most companies already have apps that run on the Windows desktop. Why would they want to rewrite them again? There's no discernible benefit. Not only that, but Microsoft takes a slice of commercial apps.

pmbAustin said,

and is one that's growing strongly (doubling every year).

Not in marketshare which is what counts. Android and iOS are also growing shipments because the market itself is growing. And don't forget, most of that Windows Phone unit growth is in Asia and the low end Lumia's which are virtually given away for free.

pmbAustin said,

The Windows Phone platform is already second in many markets, ahead of iOS.

I find that hard to believe. How many markets? What margins?

pmbAustin said,

There's tons of future potential growth here, and the first one in the market will be established as making the most here. It's a good investment in the future... completely unlike investing in Blackberry, for example.

Blackberry still dominates in some markets, for instance Malaysia. It's also still quite popular in the enterprise. WP hasn't had a success in either the consumer or enterprise markets thus far.

Edited by simplezz, Jun 4 2014, 12:19am :

Well, until those last two points I thought you might be being reasonable, but if you don't already know that Windows Phone is number two in several markets and demand proof (in spite of having Google at your finger-tips) then that pretty much reveals you to be a troll. And the notion that Blackberry (which is in free-fall) still "dominates" anything is laughable too.

Investing in a solid and growing market is a pretty wise thing to do. Not everything has to have immediate pay-off.

pmbAustin said,
but if you don't already know that Windows Phone is number two in several markets and demand proof (in spite of having Google at your finger-tips) then that pretty much reveals you to be a troll.

That's a logical fallacy my friend. Specifically, onus probandi. You made the assertion, thus the burden of proof rests squarely on your shoulders. I'm waiting for this long list of markets where Windows Phone is second ahead of iOS and others, as well as a reputable source.

pmbAustin said,

And the notion that Blackberry (which is in free-fall) still "dominates" anything is laughable too.

http://blogs.wsj.com/digits/20...n-its-largest-asian-market/

It's facing heavy competition from Samsung and Sony to be sure, but it's still got quite a good marketshare in Indonesia.

pmbAustin said,

Investing in a solid and growing market is a pretty wise thing to do. Not everything has to have immediate pay-off.

Let's be realistic here. Just like with Bing, Windows Phone isn't self sustaining. Microsoft produces over 90% of the phones which run its OS, and of that 90%, most are the loss-making low end phones like the 520. So while giving away phones at a loss to gain unit sales in places like eastern europe and india is an interesting exercise in PR, it yields no tangible benefits in markets which count, such as China, the US, or western europe.

Windows phone outsells the iPhone in Chile, Colombia, Czech Republic, Egypt, Ecuador, Finland, Greece, Hungary, India, Italy, Kenya, Kuwait, Malaysia, Mexico, Nigeria, Pakistan, Peru, Poland, Saudi Arabia, South Africa, Thailand, Ukraine, United Arab Emirates and Vietnam.

In 14 of these -- Czech Republic, Finland, India, Italy, Greece, Hungary, Malaysia, Mexico, Poland, South Africa, Thailand, Ukraine, Vietnam -- Windows Phone is the second place platform.

Windows Phone market share is growing strongly. Marketshare for iPhone is actually shrinking.

Europe as a whole is quickly warming to Windows Phone at the expense of iOS. Across the ‘EU5' (Britain, Germany, France, Italy and Spain) iOS market share fell 5 percent over the last 12 months to 15.8 percent while Windows Phone has leapt from 4.8 percent to 10.2 percent. The UK is a strong point for Windows Phone with a market share of over 28 percent.

And can you back up your empty assertion that every sale of a Lumia 520 loses money? I find that very hard to believe.

It's amazing how Instagram is always updating their app. However, they continue to miss two features I have been noticing for quite some time. Where is a pinch to zoom feature? There are times when I may want to look at something in a photo closer and can't. Also why can't you be allowed to download a photo? They seem to have a difficult time bringing these two features.

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