Intel faked DX11 Ultrabook demo

So much for having confidence in your product. Despite claiming that the demo was live, Bright Side of News has released a video showing that Intel vice president Mooly Eden's DirectX 11 demo was nothing more than a video.

The controversy arises from a few seconds of footage from Intel's demo, when Eden uses an Ultrabook to show the graphical capabilities of the device. If you look close enough, you can see that Mooly is just playing an FLV file. So much for gaming capabilities.

Of course, you can't bash Intel too hard. The Ultrabooks and the Sandy Bridge chips inside aren't completely ready for market yet, so perhaps this is just making up for a technical glitch that can be worked out later. On the other hand, it doesn't exactly inspire confidence, either.

Intel might have been better off if they had promised some of the graphical capabilities that aren't quite ready yet, and spent more time demoing the features that actually do work. As it is, all we got was a brilliant acting performance from Eden. Just look at how into the race he is!

On a related note, Neowin's own Owen Williams noticed the sham during the actual demo. We claim first reporting credit!

Video courtesy of Bright Side of News

Report a problem with article
Previous Story

Microsoft bets $100 that Windows Phone will smoke your device

Next Story

Windows 8 to run Android apps via BlueStacks

34 Comments

Commenting is disabled on this article.

I was an intern at Intel about 5 years ago and I worked on the events and keynotes in Europe. Even with the best will in the world things will go wrong in keynotes especially if you ask the guy presenting to actually do stuff. They have enough to worry about with remembering the actual presentation and sticking to their time limit than playing daddy cool with a live demo.
This is more than likely a fraps recorded video running on the same hardware inside the laptop. It's pretty obvious he's not playing the actual game and if he was, you'd probably get 5 minutes of car revving against wall. Cut some slack - it's not as simple as you'd imagine! It's sod's law - anything that can go wrong will go wrong, so just keep it simple.

The article is misleading. They haven't "faked" anything, title seems sensationalised to me. They've not even bothered to hide the fact, its pretty clear he's not driving, they even laugh about it.

KingCrimson said,
You'll never Apple pulling this kind of stunt - because their stuff just works.

http://www.itwire.com/opinion-...ockery-of-onscreen-keyboard

Manufacturers fake product shots all the time, but this iPad demo video is truly deceptive because it implies you can use the device in such a way that is physically impossible - unless the Reality Distortion Field is also a Gravity Distortion Field. Considering Apple has previously been slammed by the UK regulators for misleading iPhone advertising, I doubt you'll see this amazing levitating iPad scene when the television advertising campaign goes to air.

KingCrimson said,
You'll never Apple pulling this kind of stunt - because their stuff just works.

How does this story even have anything to do with Apple? Wow. You really have some sort of complex about Apple. Try not to mind them if you don't even use or care for the platform.

KingCrimson said,
You'll never Apple pulling this kind of stunt - because their stuff just works.

True, I've never seen anyone play games on a mac...

Intel integrated graphics Inside, never I'm gonna buy a laptop with that. IB4 Intel attackers come after me, I prefer Intel+AMD or AMD+AMD but never those integrated graphics.

Arceles said,
Intel integrated graphics Inside, never I'm gonna buy a laptop with that. IB4 Intel attackers come after me, I prefer Intel+AMD or AMD+AMD but never those integrated graphics.

To be fair, they've upped their game since the mid-2000 days.

Besides, Sandy Bridge has reasonably graphical prowess already. Once Ivy Bridge comes out, it's gonna sky rocket.

The Teej said,

To be fair, they've upped their game since the mid-2000 days.

Besides, Sandy Bridge has reasonably graphical prowess already. Once Ivy Bridge comes out, it's gonna sky rocket.

It doesn't even reaches current "integrated" AMD GPUs.

qdave said,
How hard was it to have real game running? Even that vid got stuck at first

Probably just pre-recorded it so the person who was "playing" wouldn't mess up during the live demo, because presumably, they're probably a useless gamer who's never played the demo before the rehearsals

They haven't "faked" anything, title seems sensationalised to me. They've not even bothered to hide the fact, its pretty clear he's not driving, they even laugh about it.

I was expecting some behind the scenes revelation that a demo had been faked that no-one knew about.

He does say its running backstage as for the video prob because he does not have a clue how to play a game. If the graphics on the video are not what it is capable of then that is tragic.

Pete G said,
He does say its running backstage as for the video prob because he does not have a clue how to play a game. If the graphics on the video are not what it is capable of then that is tragic.

^this. If you watched the conf, it was really obvious since you could see the VLC playback buttons on the screen.
This news is full of lulz.

Anthonyd said,

^this. If you watched the conf, it was really obvious since you could see the VLC playback buttons on the screen.
This news is full of lulz.

No. What he had ment was, that they were running the 'real' demo _on real hardware_ backstage. Not simply playing a video of a demo.

Either way, Intel blew it. If you do a live-demo and mess it up, at least you could aplogise and explain why a video is shown and not the live demo. They just did some hand-waving.