Intel's online marketing pact with Google will expand opportunities for system builders and resellers, channel partners say. The deal with the search giant, which was formally announced Wednesday at Intel's European Solutions Summit in Paris, is designed to give partners an easy way to create an online advertising campaign using marketing development funds from Intel.
Since the middle of last year, Intel and Google have collaborated on a set of tools that allow resellers to go online and order ads by filling out a form, said Michael Hoefflinger, general manager of partner marketing at Intel. Resellers will be able to use Google tools to track and optimize how their marketing and advertising efforts are performing, he said. The Google program and Intel's enhanced virtual storefront, part of the company's Intel Inside 2007 program, officially launch April 29. Partners say they see the Google initiative as an on-ramp to online marketing