Intel Takes on Embedded Market With Atom Chip

Taking a jab at the embedded market, Intel on Wednesday said it was working on new x86 chips to use in devices ranging from consumer electronics to mobile phones. Intel is developing more than 15 system-on-chips based on the x86 core found in Intel's Atom chip, which can be found in mobile Internet devices and low-cost laptops.

By using the Atom core, the company is trying to increase performance and drop power consumption on the new chips, said Gadi Singer, vice president of Intel's mobility group, at a press event in San Francisco.

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