Editorial

iOS 7: The more taps you make, the more it just clicks

I consider myself a design enthusiast, mainly within the realm of technology and even more specifically, in software. I only know basic HTML and CSS and my Photoshop skills are mediocre at best, but I do love to admire or critique what people far more talented and experienced than I am come up with.

When iOS 7 was first announced back in June and I got my hands on the developer beta shortly after, I wasn't really all that impressed. I loathed the new home screen icons with every fiber in my being, the new white backgrounds and bright color palette were a bit too much to take in all at once, and there were a lot of little imperfections across the board.

Now it's been a little over a month since the entire public has been able to install iOS 7 and use it on their iPhones and iPads on a daily basis. Quite a few Fisher Price jokes have been made about the color palette, and they summed up my initial impressions as well. The elegance of the beautiful new typography and faux 3D browser tabs seemed to clash with the practically neon blue navigation and boring, flat tab buttons. I thought it was pretty obvious that iOS 6 looked better. From the glossy blue text bubbles in Messages to the intense level of detail in each icon, it was just gorgeous.

The good news is I'm finally starting to just get iOS 7. I know that on a touch screen device you're supposed to make taps, but ironically it's all now starting to click. My favorite part of the OS is actually that it no longer tries to be anything it's not. Text messages don't try to be glossy bubbles, icons don't try to be shiny or 3D, and the Music app doesn't try to be a modernized jukebox. Everything seems to have a clean purpose.

The blurred transparent background of something like Notification Center is to indirectly tell the user the content you were just viewing is temporarily behind what you're viewing now. The parallax effect of your home screen wallpaper serves the same purpose to the icons. The gloss in Messages is replaced with a simple blue (or green) text background because the gloss was unnecessary eye candy. Tapping an icon now transitions to the app itself by zooming in directly from the icon to make clear what you're opening. The new software design principles put focus on content and functionality above all else, including how appealing and attractive everything might actually look.

Now I certainly don't want to give Apple all the credit here because I think it's naive to deny it received any inspiration from competitors. However, contrary to popular belief, I think Apple drew more inspiration from Windows Phone than Android. Windows Phone's UI has been "flat" since its start. It's also heavily text-based. Many parts of iOS 7's UI that once relied on buttons and shapes are now represented solely by text. Multitasking is nearly identical, too, although both iOS and Windows Phone owe their multitasking designs to Palm's webOS. I'm not accusing anyone of copying anyone here, but I do think some existing ideas are being built off of.

Not everything about iOS 7 is perfect though and it still does need work. Navigation buttons are sometimes too hard to see since they are often outlines rather than filled, some of the home screen icons are still mediocre to my eye, and there's some minor touching up needed throughout the OS. I'm still not completely adjusted to the bright color palette, but I don't necessarily think it's an ugly design choice just a different one; one some people including myself need to get adjusted to.

What I'm even more interested in at this point is the future. How might iOS 7's fresh design influence the competition to potentially follow the trend Apple is setting? How will Apple eventually apply these design principles to the Mac with OS X? How might the competition solve some of the problems or critiques people have with iOS 7? These are all questions I'm looking forward to having answers for.

For those of you who haven't quite gotten used to iOS 7 yet, give it more time. Expect that Apple will incrementally improve on the design and UI in the coming months and years. It's not perfect, but iOS 7's simple yet purposeful intentions are worthy of admiration, an emotion that comes in time.

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"Everything seems to have a clean purpose."

This resonates with me. After all Jony Ive is a firm believer of Dieter Rams design principles.

WP 7/8 followed Rams' principles to the letter the first time, Android and iOS tried to be all flashy, bubbly and busy. Fortunately you can customize Android and now iOS is also following Rams' principle.

We all win here.

I still can't get over the hideous semi-transparent notification center. That's probably one of the ugliest pieces of UI I've seen for quite some time. Add to that the fact that half the text is black and some is white, with all the colors bleeding through. Ugly!

It definitely looks cleaner, and has definitely captured the hearts of iPhone users at my university. Everybody I have asked who has updated RAVES about it. I find it crazy how Apple is able to capture the minds of people, and sometimes I wonder how Apple doesn't have an even more dominant position regarding market share.

I played with it a little and liked it, but will happily stay with WP. Im thrilled they're staying truer to WebOS than MS is with GDDR2? 3?

And maybe I'm getting old, but I expect a degree of copying. That's how we got such a great tech industry in the first place. I don't care who is first so long ad I get a well done implementation of it. And I want other versions/copies to help refine the ideas, since that helps me in the long run. That competitive give and take is very beneficial, IMO.

Im just thrilled that all the major players in mobile are very good, and even if X isn't my preference, I know I'll be well served by it if I have to change over.

IOS7 is still ugly and so is windows phone in my opinion, somehow I like andorid their design way more, just simple but not idiotically too damn minimal with unneccessary blurs and all the mess.

myxomatosis said,
One word: Pastel

Which isn't what iOS7 is.

I don't think anyone would describe their colour choices as pastel.

well even if the UI is flat theres prolly alot more underlying effects needing to be processed bogging it downso could be that why older models run slower

psionicinversion said,
well even if the UI is flat theres prolly alot more underlying effects needing to be processed bogging it downso could be that why older models run slower

It isn't flat. It uses some flatness, particularly on context/title menu bars and on some of the icons. On other parts of the OS you get plenty of non-flat elements. The "control centre" being the prime example with it's semi-translucent effects to let you see through to what's underneath. Or the fact you have a background image on the homescrren. On WP8 you get "dark" or "light" aka "black" or "white" as your choices.

It's not really consistent enough. If you compare it to a WP8 device you'll see what "pretty flat" is. On WP8 I rarely see more than 3 colours on the screen at once unless there are images being displayed or if the tile itself has a different accent colour or is "live". Eg the weather apps showing you a representative image of the weather with clouds or sunshine etc. The other tile icons themselves are exceptionally minimal using one colour (usually white) and then the accent colour of the theme for the background. iOS7 icons on the other hand are awash with gradients (often going in different directions from icon to icon), and excessively vibrant and bright colours.

Shadowzz said,
There's apps in the store to customize tiles and have more colors/options to pick from.

Indeed, but the functionality isn't offered/intended by default.

ROFLCOPTERS said,

Indeed, but the functionality isn't offered/intended by default.

True, but the functionality is there, and I personally have these things optional like now, rather than having a bloated OS, its much to big enough as it is already

Is Neowin slipping back into posting these Apple click-bait articles?

You guys know the audience here is not interested in Apple (except they are highly interested in trolling Apple).

Really? We have demo displays with an iPad 2 updated to iOS7 and was actually impressed that it didn't function slow at all. Maybe I have to give it more thorough use to see the problems.

I wouldn't say it's unusable, but I agree that iOS 7 on my iPad 2 is noticeably slower and buggier than on my iPhone 5. This should presumably get fixed in an upcoming software update.

Also, since the design is suppose to be flat, that should also mean it should make the GPU faster because it isn't wasting time with UI effects. So why is it on my iPad 3, it literally takes 10 seconds for the wallpapers to change? Why when I rotate my iPad 3, it takes 3 seconds for the screen to rotate with me? Why does it still take iTunes/Apple App Store, 10 seconds to load? Why is it when I swipe from page to page, it is very slow to a point that some times I actually have to swipe a page twice for it to actually move to the next home screen? With all that screen real estate, why is it we still can't put more icons on a single page? Why is it when I use folders, it slows the UI even more? Why is it when I split the keyboard, it is slow?

Since iOS7 is suppose to be offering full-multi-tasking on hardware that wasn't designed for it, how is this effecting the CPU, GPU and such a low amount of RAM. Because based on usage of my iPad 3, it has slowed down considerably then when I was running iOS6.

In fact, I went to a point I did a full factory reset and installed no apps, no photos or movies or music. And I used the iPad 3 with just what iOS 7 installs and it is still very slow. I then installed an app that tells me how much RAM is being used, and over 50% was being used by the OS. Which leaves less than 50% of everything else. And since these older apps were not made to run in the background, when I install them...RAM slowly disappears even with the app having ever been opened? Why is that? The last time I had to deal with such issues, was with Blackberry OS. See where they are now? I see Apple going this way as well.

TechieXP said,
Also, since the design is suppose to be flat, that should also mean it should make the GPU faster because it isn't wasting time with UI effects. So why is it on my iPad 3, it literally takes 10 seconds for the wallpapers to change? Why when I rotate my iPad 3, it takes 3 seconds for the screen to rotate with me? Why does it still take iTunes/Apple App Store, 10 seconds to load? Why is it when I swipe from page to page, it is very slow to a point that some times I actually have to swipe a page twice for it to actually move to the next home screen? With all that screen real estate, why is it we still can't put more icons on a single page? Why is it when I use folders, it slows the UI even more? Why is it when I split the keyboard, it is slow?

Since iOS7 is suppose to be offering full-multi-tasking on hardware that wasn't designed for it, how is this effecting the CPU, GPU and such a low amount of RAM. Because based on usage of my iPad 3, it has slowed down considerably then when I was running iOS6.

In fact, I went to a point I did a full factory reset and installed no apps, no photos or movies or music. And I used the iPad 3 with just what iOS 7 installs and it is still very slow. I then installed an app that tells me how much RAM is being used, and over 50% was being used by the OS. Which leaves less than 50% of everything else. And since these older apps were not made to run in the background, when I install them...RAM slowly disappears even with the app having ever been opened? Why is that? The last time I had to deal with such issues, was with Blackberry OS. See where they are now? I see Apple going this way as well.


why not sell it and buy something you will like?

The biggest problem with what Apple did with iOS is, it makes the OS look to "busy" If you don't know what that means, ask any female what it means when it comes to dressing. It's to much in such a small space.

iOS was clean, now its crowded. Part if the reason which is the main one, is the screen is to small. When you bring down the notification window, or bring up the toggle window, the screen is so small that the unusually large icons on the layer makes it look crowded.

Also with the notification screen, you get very little customization and interaction. Its basically "read-only".

The Vista-like UI on such a small screen simply looks ugly. The animations are worse than anything I've even seen on Android. The icons flying in from one direction, the translucent overlays are just terrible and the color? Way to soft for us manly men.

Usability? The OS is terribly unstable. The reboots and crashes the 5S is unforgivable. iOS, compared to any mobile OS, crashes more apps than all versions of Windows Phone, Android, Symbian and the rest combined - http://blogs-images.forbes.com...2/crashes-ios-android-1.png

As with popular brand names, quality goes down as sales go up. It's happened to Sony, Ford, Toyota and many others. Again, the downside is limited choice. With Android, if I don't like skinned versions like what Samsung provides, I have options like LG or Google who use Android as is. With Apple, if I want an unskinned OS, I have to not upgrade to iOS 7 and once I do, I can't go back. With Android, if I don't like the new ROM, I can simply flash the older one back in 3 easy steps.

IMO, iS7 is a disaster. I don't see why anyone would stand in line for it. The useless 64bit chips with no compatible apps, the biometric sensor which was beaten in 48 hours, the same phone style as the last 4 and a plastic ugly alternative that is being sold at so high, that it is forcing ppl to buy the better model. Why? Because Apple knew no one would buy the 5S is the 5 remained on sale as is. They made it hideous on purpose and sales numbers shows no one likes it.

What Apple has done is created a ecosystem where once you buy in and spend a boatload of cash, you are stuck as you will lose everything if you leave. I am so glad I got out early. I bought the 4 and 4S and it was time to leave that train-wreak.

iOS7 is ugly.

TechieXP said,
The biggest problem with what Apple did with iOS is, it makes the OS look to "busy" If you don't know what that means, ask any female what it means when it comes to dressing. It's to much in such a small space.

iOS was clean, now its crowded. Part if the reason which is the main one, is the screen is to small. When you bring down the notification window, or bring up the toggle window, the screen is so small that the unusually large icons on the layer makes it look crowded.

Also with the notification screen, you get very little customization and interaction. Its basically "read-only".

The Vista-like UI on such a small screen simply looks ugly. The animations are worse than anything I've even seen on Android. The icons flying in from one direction, the translucent overlays are just terrible and the color? Way to soft for us manly men.

Usability? The OS is terribly unstable. The reboots and crashes the 5S is unforgivable. iOS, compared to any mobile OS, crashes more apps than all versions of Windows Phone, Android, Symbian and the rest combined - http://blogs-images.forbes.com...2/crashes-ios-android-1.png

As with popular brand names, quality goes down as sales go up. It's happened to Sony, Ford, Toyota and many others. Again, the downside is limited choice. With Android, if I don't like skinned versions like what Samsung provides, I have options like LG or Google who use Android as is. With Apple, if I want an unskinned OS, I have to not upgrade to iOS 7 and once I do, I can't go back. With Android, if I don't like the new ROM, I can simply flash the older one back in 3 easy steps.

IMO, iS7 is a disaster. I don't see why anyone would stand in line for it. The useless 64bit chips with no compatible apps, the biometric sensor which was beaten in 48 hours, the same phone style as the last 4 and a plastic ugly alternative that is being sold at so high, that it is forcing ppl to buy the better model. Why? Because Apple knew no one would buy the 5S is the 5 remained on sale as is. They made it hideous on purpose and sales numbers shows no one likes it.

What Apple has done is created a ecosystem where once you buy in and spend a boatload of cash, you are stuck as you will lose everything if you leave. I am so glad I got out early. I bought the 4 and 4S and it was time to leave that train-wreak.

iOS7 is ugly.

The latest version of iOS on that chart is 5.0.1 and Android Jelly Bean isn't even on it. At least post some more up to date information.

I have no idea how stable iOS 7 is for the masses, but it hardly ever crashes for me. My 5s has shown the Apple logo screen twice (although not a full reboot as I was still able to unlock my phone using the FP sensor afterwards -- which you can't do after a reboot as you have to enter a passcode), which is annoying, but other than that I can't recall any problems with it.

Hardcore Til I Die said,

The latest version of iOS on that chart is 5.0.1 and Android Jelly Bean isn't even on it. At least post some more up to date information.

I have no idea how stable iOS 7 is for the masses, but it hardly ever crashes for me. My 5s has shown the Apple logo screen twice (although not a full reboot as I was still able to unlock my phone using the FP sensor afterwards -- which you can't do after a reboot as you have to enter a passcode), which is annoying, but other than that I can't recall any problems with it.

My Wife's iPhone 5S hasn't been crashy at all. I suspect there are still some incompatible apps performing things in the background that are causing the crashes. Its most likely a set of specific apps, and not just random/intermittent crashing.

The Apple haters love to take stuff like that and run with it. TechieXP worked a long time on his two part essay. Don't rain on his parade, man.

Certified "Please, give Apple a break" article.

"How might iOS 7's fresh design influence the competition to potentially follow the trend Apple is setting?"

The trend Apple is setting? You just wrote how they took inspiration from everyone else, particularly WP8. In my opinion they butchered the design by trying to make it flat, but not flat, skeuo but not skeuo and toned down but with neon colours. It has no consistency, clarity or actual principles at all. I guess if that's the trend you were alluding to then fine. Hopefully no one follows them because it's ugly as hell.

I like it overall, it looks much better in use than in pictures. I think they have really refined notifications down to perfection as well. I wish there was someway to merge ios7 and Windows Phone, would be the perfect OS.

fuzi0719 said,
So everyone who thinks IOS7 is ugly is just looking at it wrong. /s

No, they just have a different opinion than the author.

SPARTdAN said,
Are Apply paying this site to run some positive propaganda?

Nonsense. I've seen enough articles critical of Apple on here over the years or reporting when they make a gaff - I consider the news to be fairly balanced here personally.

Everyone is entitled to their opinions and if you have grievances with IOS7 this is the place to air them. It seems that a lot of people on here are unable to make a point though without basically trolling, or being offensive & rude. If you want to discuss a point about IOS7 or specific areas that don't appeal let em out!

I still think it's damn ugly and inconsistent. Look at the Safari icon.. it's awful, looks like it was drawn by a 6 year old kid.

Sorry but for me, the more I use it the more I hate it.

Have they fixed the battery drain issues yet? A lot of people at work are asking me for one of my chargers by noon. They're all using iOS7.

Enron said,
Have they fixed the battery drain issues yet? A lot of people at work are asking me for one of my chargers by noon. They're all using iOS7.

No, I don't think they have fixed the underlying issue . Tell your co-workers to run a "reset" on their device, and set it up as a "new iPhone". Its a pain in the ass to re-setup everything, and they need to make sure they get critical app data off of their phone. That's seem to have worked with most people experience battery drain and lagging issues on the 4S and the 5.

Enron said,
Have they fixed the battery drain issues yet? A lot of people at work are asking me for one of my chargers by noon. They're all using iOS7.

on the 2 iphones i have at my disposal, the battery drain was fixed by a phone reset and restore. Which people should do anyway when upgrade to a new OS.

Tumultus said,
iOS 7 User-Experience Appraisal: http://www.nngroup.com/articles/ios-7/

Thanks! This is what I don't quite understand either:

What's surprising is that we don't learn from someone else's mistakes: Apple ignored some of the hurdles that Microsoft experienced with flat design and swipe ambiguity in Windows 8. We still have to see whether Apple's strong design guidelines will protect most app designers from not getting lost in the flat 2D world. Early experience with applications redesigned for iOS 7 is fairly negative: several have worse usability than their iOS 6 versions.

So I wish people wouldn't focus that much on superficialities (whether it *looks* pretty or whatever) and concentrate on the usability of the design instead. (Some) apps may or may not look better under iOS 7 but usability can easily suffer going all-in on a magazine-like "flat" design. And that's something Apple could/should have easily known from Microsoft's past and current efforts in that area.

Tigurinn said,
"Text messages don't try to be glossy bubbles, icons don't try to be shiny or 3D, and the Music app doesn't try to be a modernized jukebox. Everything seems to have a clean purpose."

What the **** does that even mean? Do you work for Apple's marketing department?

Either way, iOS 7 is hideous

This concept looked better: http://media.idownloadblog.com...ply-Zesty-Widget-Centre.png

These designs remind me of the early DTP days where novice users would take every font on their system, every line type, and every screen effect and put it all in one brochure.

Readability really suffers. These types of screens demonstrate why WP can provide more information faster to users. In contrast supplying this type of 'widget' information at a Glance just doesn't work because these screens are too busy.

Tigurinn said,
"Text messages don't try to be glossy bubbles, icons don't try to be shiny or 3D, and the Music app doesn't try to be a modernized jukebox. Everything seems to have a clean purpose."

What the **** does that even mean? Do you work for Apple's marketing department?

Either way, iOS 7 is hideous

This concept looked better: http://media.idownloadblog.com...ply-Zesty-Widget-Centre.png

holy crap thats one ugly mess of icons and widgets

FalseAgent said,
It's okay, people said that Windows Phone was ugly and sparse too. Glad to see people coming around it now

That's because they don't really have a choice not because it's good or better.

I'm quite disappointed with it on my work iPhone 4 - it's performance can best be described as glacial, and there are certain design decisions I don't like... such as large fonts for email notifications on the lock screen meaning I can only preview like two emails before needing to scroll.

I'd certainly like to try it on a newer iPhone with a bit more performance and screen real estate to see how it's "meant" to run.

Yeah. I tried this on my dad's iPhone 4 and it's pretty sluggish compared to iOS 6. It's not as bad though as I remember iOS 4 was on the 3G.
IMO Apple need to test older devices with newer OS's more. If your making the device perform poorly then it's not worth the upgrade. Then again, maybe this is a way of letting the end user know it's time to upgrade.

SK[ said,]Yeah. I tried this on my dad's iPhone 4 and it's pretty sluggish compared to iOS 6. It's not as bad though as I remember iOS 4 was on the 3G.
IMO Apple need to test older devices with newer OS's more. If your making the device perform poorly then it's not worth the upgrade. Then again, maybe this is a way of letting the end user know it's time to upgrade.

I guess there are two ways to look at it and I honestly don't begrudge Apple either way on it. Firstly you could say that it's pretty decent that they support their older devices so far back... the iPhone 4 is now over 3 years old, and yet they still released new firmware for it. There may be some other vendors doing this but, generally, support after one or two years is usually non-existant - HTC, I'm looking at you.

Secondly, I think it's entirely deliberate.. I think they give you a taste of the upgrade just so you can see what it's all about. It might run like crap but if you like it enough, you're more incentivised to get a new one. I'm sure they could optimise the firmware much better if they really wanted to.. but it's just not in their interests.

I still don't get why you have to press the Edit button to delete instead of keeping the item pressed like for other operations.

I love the new update. It is fresh and is just what iOS needed, it was really starting to stagnate.

My only real gripes are that they made the calendar and pictures apps less user friendly, and removed the ability to post to facebook directly from the OS.

Nilus said,
and removed the ability to post to facebook directly from the OS.

Dislike.

Edit: To clarify, I dislike that I can no longer post direct status updates to Facebook or Twitter. Sharing things like photos to Facebook and Twitter is still a feature though.

No issues here, love the bright colourful design and the added features definitely improve usability.. the apps that have been updated to adopt iOS7 design style definitely look better.

Just don't open it in the dark with high brightness, it'll burn your eyes right out.

The same jokes and design arguments made about WP (flat, bright colours, fisher price, no faux 3d, no shiny effects) are, as you said being made by iOS7 users now, but they are slowly liking it. Big difference here is kind of what WP users have said for a long time, you have to use it to appreciate it, screenshots of flat UI and solid colours don't do it justice, so now iOS users are using flat, solid colour based design day to day they like it......


who'd a think it?

Some people just have a hard time accepting that another way could actually work, vs the way they are use to. So they recoiled at the ideas around WP, but now that some of the same ideas are being adopted by Apple, they have no choice but to admit that yeah, there is more than one way to make a good ui and maybe MS wasn't so crazy after all.

Now I bet you won't get many to say that out loud though, other than to praise Apple for the steps taken.

This. There are a quite a few improvements they made over iOS6 especially the control center.
I never really cared for the new graphical style, but it was easily fixed with a black background and hiding the icons that were eye soars.

One of the upsides of the new design language is that devs are sort of forced to adopt a simpler clean look for their apps, thus using the stock controls. The result? Even some of the ugliest apps are now pleasant to look at.

With that said, iOS 7 is great but they need to get the bug fixes out soon and fast. Animation stuttering, the status bar sometimes disappearing or being overlaid right on top of text without a background, the screen turning itself off while I'm entering my passcode, etc.

I still can't get my head around buttons which are just shape sized / text based in iOS 7. Buttons looked like buttons in iOS 6 for a reason. iOS is no Windows Phone. Windows Phone was designed from ground up to be a typography-based OS while iOS wasn't. iOS 7 seems to be a usability disaster.

Mohitster said,
I still can't get my head around buttons which are just shape sized / text based in iOS 7. Buttons looked like buttons in iOS 6 for a reason. iOS is no Windows Phone. Windows Phone was designed from ground up to be a typography-based OS while iOS wasn't. iOS 7 seems to be a usability disaster.

I love iOS 7 but some sort of button effect rather than just text would be welcome.

I agree that the text-based buttons do hinder usability a bit, but the majority of people know it's tappable since the location of the navigation buttons haven't moved.

George Tinari said,
I agree that the text-based buttons do hinder usability a bit, but the majority of people know it's tappable since the location of the navigation buttons haven't moved.

Other than usability factor, do they even look good? Have you been using iOS 7? I am not on it yet! In my opinion, the cohesiveness of the whole UI seems to be missing from what I have seen from screenshots and video demos.

And familiarity of the location of buttons is an important factor in UI design. No doubt about it. But so is the "law of proximity" and more so.

Melfster said,
Its like the Samsung G4 many people hate it and like the SG 3 better.
Except, I don't know any. The GS4 is way better. Sales at 35M in 5 months would make your claim pretty false. The fact that the GS4 outsold the iPhone 5 is another. The fact the iPhone 5C isn't going to outsell the GS4 is another. Need I go on? Oh and how about the GS4 being the fastest selling phone EVER!!!

The iphone 5s sold 8 to 9 million in the first weekend. I think its safe to say iphone 5S will blow past the GS4. I know a lot people who are not happy with GS4. Its Ok phone its not a great phone.

Melfster said,
The iphone 5s sold 8 to 9 million in the first weekend. I think its safe to say iphone 5S will blow past the GS4. I know a lot people who are not happy with GS4. Its Ok phone its not a great phone.
Seeing that the GS4 sold 35M in just 5 months, and will nearly double that, by its birthday...I would say no.

The fact is, unless a 3rd party says otherwise, you will never know. Apple never gives sales of a single model and we know why, even if as a fan you will never admit to such.

Samsung sold over 50M+ of the GS3 and it is still selling. It is a single model. The GS3 has sold over 40M+ and is still selling quite well.

If you actually look at iPhone sales, you see as a fact they are strongest during the first 2 quarters and after that they drop 50% or more over the next 2 quarters. With the Galaxy S III, the sales increase for the 3rd quarter that was avail for sale even after the iPhone 5 was officially announced.

Also, remember it was reported that after the second quarter the iPhone 5 was on sale, Apple said they were lowing production. Why? Because they expect the sales of the 5 to be much higher than the 4S and projections show that it wasn't going to happen. In fact it took 3 whole quarters of sales for the iPhone 5 to finally past both the GS3 and 4S in sales.

As far as 5S sales beating the GS4? Seeing that the GS4 already has a 40M+ headstart at only 6 months on the market, I will willing to bet you will be wrong.

I will take that bet. Samsung numbers are almost always wrong. If you look at all the carriers in US the iphone 5s is the top selling phone. Its killing the SG4.

Luckely there's a big fat world out there outside of the US.

I renew mobile contracts for a living (yay me...-.-) and I can tell you the S3 even today sells better than the iphone 4s/5. Although in 4 days this will change and for a week the 5s will outsell anything else we have to offer. (mainly because of a build up of customers over the past 1-2months waiting for it)

But there's already a few people waiting for the S5 release, so the moment that releases it will outsell anything else for a week as well.

S4 was disappointment sales were expected to be much better and they are not. There are lot people waiting for iphone 6 also.

i won't update my 4s. most friends say its okay but they wish they hadn't updated because they thought iOS 6 was good and now its just ok. more design is more design IMO

I hate it most on ipad. Taking up the whole screen to open a folder? Or for example having to move my whole arm to close apps? or not as quickly being able to close apps and adjust the audio and brightness? I hate that.

Raa said,
Certainly getting mixed reviews at work. Many like it, some don't....

I like iOS7. I do not like the Safari aspect on my ipad 2 though. Has anyone else noticed how the Safari video player has a hard time on a lot of sites now? Sometimes it takes almost a minute before a youtube video starts and the audio can start up to ten seconds before the video will catch up.