iOS apps make four times more revenue than Android versions

A new report from research firm Flurry Analytics found that based on their samples, iOS apps make four times as much revenue as their Android counterparts. Flurry also found that developers are choosing to start new projects on iOS over Android at a ratio of almost 3 to 1.

These numbers come just one week after Google Chairman Eric Schmidt said at the Le Web conference in Paris that "Android is ahead of the iPhone now," and that he believes mobile developers will prioritize Android over iOS in the next six months. Flurry took these words to heart and decided to test the truth of these claims with data.

Flurry's data pool is not insignificant. They track over 55,000 companies that use Flurry Analytics in more than 135,000 applications. Flurry estimates that their analytics powers approximately 25% of all apps downloaded from the App Store and Android Market combined. Flurry tracked new project starts throughout 2011, during which the developers being tracked by Flurry set up analytics for approximately 50,000 new apps. Their findings show that close to 75% of new projects start on iOS compared to Android, even as the number of total new projects increased each quarter. They found that developer support for Android has actually declined from over one-third of all new projects in Q1 2011, down to about one-quarter more recently.

Further, Flurry pulled a sample of in-app purchase data from some top apps that had versions on both iOS and Android, for a total of several million daily active users across the apps. The data showed that for every $1.00 generated on an iOS app, the same app generated a mere $0.24 on Android.

Flurry speculates that the rift between these numbers is due to the consumer's ability to pay for apps or in-app purchases. With iOS, consumers are forced to associate either a credit or gift card to an iTunes account, which theoretically means that 100% of all iOS device users have the ability to purchase. (UPDATE: Readers have pointed out that this is not true in all regions.) This is not the case for the Android Market, though Google's recent integration of Google Wallet and Google Checkout is an attempt to correct this.

While none of this data compares total revenue for the two competing platforms, Google does seem to have a ways to go to catch up to the sheer profitability of iOS's apps. It's this profitability that seems to be spurring developers to favor iOS over Android, at least for the moment.

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There is ONE reason why.

iOS has 3 devices. iPad, iPod, iPhone with STRICT hardware components.

Android has 50+ hardware devices per manufacturer. Do the math. thats more code no matter how you look at it. Plus its a much smaller market. You have 3.7" screens, you have 4.6" screens you have everything in between.

android may be free to develop for, but theres no support. Its harder, and its not as rewarding... Hard truth.

Needless to say I don't play games, and android is 1000% times better as an actual phone than an iPhone could ever attempt to be. Their ios5 mass-market-clone-idea helped, but in my eyes they will never catch up to android platforms.

everybody is looking at this from the 'im a consumer and i want it on my device i got!' but are not considering the developers point of view.. Make it for the iOS platform, then port it to the android platform. iOS runs on a modified unix kernel and android runs on a unix kernel... Once iOS works good its brought to android if they made a go of it on iOS.

So let me see.. you would rather walk over a quarter to get to a dollar in the street.. yet if you walk over enough quarters it still adds up to $$$$.. So the developers would rather be greedy with iOS to get a larger profit of a smaller share of phones, than to develop for BOTH platforms and make even MORE $$$... yeah, that makes LOTS of sense (rolling eyes).

Those developers who prefer iOS to Droid can kiss my ass, and I hope you choke on your dollars and die in a WP7 waste dump. You can't simply SKIP an entire community of people you greedy *******..

If you collect a lower income from people but yet end up with MORE customers as a result.. umm... simple math would tell you actually make MORE money by selling to MORE people even if the profit is lower.

If you sell 100 apps on iOS at $1, that's a hundred bucks. Yet you sell to 500 people on droid at $0.25 cents.. can anyone tell me how much money that is? Anyone?

So you will end up MORE revenue at less profit because there are those of us that only WANT to pay $0.25 for an app, we think is just greedy to DEMAND more when no one asked the customer what WE want. So you greedy ignorant lame dumb ass morons can just suck it.

This just goes to show that Apple is succeeding where they want to be, and that is in profitability and not market share.

Most people I know using Android never ever buy apps (I'd say all of them don't even have an account setup to buy apps to begin with), while it's the opposite for most iOS users I know

I've bought a lot of apps in the past 10 days. It helps that they are 10 cents. But seriously, in general I buy apps at full price. But I always encourage people who use Androids to install the Amazon Market for the free app of the day and downloading the free version usually just has advertisements and the paid version just gets rid of advertisements. It's not enough to justify me paying to get rid of ads. If it offered more functionality, I usually buy it.

Personally i would buy a couple of app on android if it took PayPal as a payment portal. But since they don't i do not. Also i don't care about mobile gaming, I am not ocd so... touch screen control suckks for most games. I did play maybe 5 games of angry birds that's it.

Well I'm not looking surpised or getting my glasses out, its the way android runs there bussiness but 3:1 sounds offish but its open source so its anyones game.

Article Said
With iOS, consumers are forced to associate either a credit or gift card to an iTunes account, which theoretically means that 100% of all iOS device users have the ability to purchase.

This info is not 100% accurate. You can still associate your iTunes account without nothing and download Free Apps to your heart's content.

Google "How to register an iTunes account without credit card"

Jose_49 said,

This info is not 100% accurate. You can still associate your iTunes account without nothing and download Free Apps to your heart's content.

Google "How to register an iTunes account without credit card"

Up until recently this was correct put in some markets e g. UK, even if you want to use an itunes voucher a card is still required

Well if you're gonna get sharked spending upwards of £1.5k for a phone over it's contract life you sure as hell aren't gonna quibble at paying a few $ for an app to make widgets or some stuff Android can do natively.

Well no **** really. Considering there are more IOS Apps out there than Android Apps. This is also stupid since 99.9999999 percent of the time, I can find a free app that is just as good if not better than a paid app. It is also dumb as hell to purchase virtual in app crap that you cannot do anything with but use it in the app.

next..

iProducts have always been aimed at the luxury end of the market. There are no cheap mainstream versions of the iPhone, for example. This is by design. So if only those with more disposable income can afford iOS products, is it any surprise that those same people have more money to spend on other luxuries like apps?

Timble said,
iProducts have always been aimed at the luxury end of the market. There are no cheap mainstream versions of the iPhone, for example. This is by design. So if only those with more disposable income can afford iOS products, is it any surprise that those same people have more money to spend on other luxuries like apps?
Riiight.

Timble said,
iProducts have always been aimed at the luxury end of the market. There are no cheap mainstream versions of the iPhone, for example. This is by design. So if only those with more disposable income can afford iOS products, is it any surprise that those same people have more money to spend on other luxuries like apps?

I don't know. Maybe it's because of all that disposable income I have, but to me, an iPhone on contract isn't THAT much. The 3GS is a penny.

Timble said,
iProducts have always been aimed at the luxury end of the market. There are no cheap mainstream versions of the iPhone, for example. This is by design. So if only those with more disposable income can afford iOS products, is it any surprise that those same people have more money to spend on other luxuries like apps?

3GS = Free (or 1 cent)
4 = 99
4S = 199

Seems to me there are plenty of cheap mainstream iphone options.

shockz said,

3GS = Free (or 1 cent)
4 = 99
4S = 199

Seems to me there are plenty of cheap mainstream iphone options.

Oh yeah ... and how much for the contract? iPhone contracts are massively more expensive than their Android equivalents for the same minutes/texts/data. Fact: iPhones are aimed at those with money.

Timble said,

Oh yeah ... and how much for the contract? iPhone contracts are massively more expensive than their Android equivalents for the same minutes/texts/data. Fact: iPhones are aimed at those with money.

umm no, contracts for Andorid phone, in my own personal experience, are MORE expensive than the iPhone equivalent.

So people with more disposable income who buy more expensive phones have more money to spend on apps? Never would have thought.

random_ said,
So people with more disposable income who buy more expensive phones have more money to spend on apps? Never would have thought.

You and I just wrote the same comment at the same time! But you made the point more succinctly.

With iOS, consumers are forced to associate either a credit or gift card to an iTunes account, which theoretically means that 100% of all iOS device users have the ability to purchase.

This sentence is pure unadulterated bull****. I have set up my sister's iPhone without credit card and she can only purchase free apps. Atleast select no credit card option exists in Indian app store.

sanke1 said,

This sentence is pure unadulterated bull****. I have set up my sister's iPhone without credit card and she can only purchase free apps. Atleast select no credit card option exists in Indian app store.

Yes. The No CC option exists in the US store as well for iOS. It does not exist on the Japan store. That one needs either a CC or a gift card.

sanke1 said,

This sentence is pure unadulterated bull****. I have set up my sister's iPhone without credit card and she can only purchase free apps. Atleast select no credit card option exists in Indian app store.

At the time I bought my 1st generation iPod Touch, I had to setup the phone with a credit card.

People who buy cheap, sluggish Android phones are less likely to buy apps?

Ask me if I'm surprised.

Not everyone who buys a smartphone intends to do much with it. As long as they can use Facebook and Twitter, they're happy.

lunarworks said,
People who buy cheap, sluggish Android phones are less likely to buy apps?

Ask me if I'm surprised.

Not everyone who buys a smartphone intends to do much with it. As long as they can use Facebook and Twitter, they're happy.

The truth of the matter is most people don't want to setup a Google Payment account. So they just download the free apps. They are also not aware that you can lock your Android Market from buying apps.

UndergroundWire said,
The truth of the matter is most people don't want to setup a Google Payment account. So they just download the free apps. They are also not aware that you can lock your Android Market from buying apps.

I doubt that is the case either - when you combine a cheapskate buying a cheap phone who then believes that some how all the applications should be free, "after all, I already bought the phone! now you want me to buy applications! derp derp!", you really surprised that they're reluctant to part with their cash?

Mr Nom Nom's said,

I doubt that is the case either - when you combine a cheapskate buying a cheap phone who then believes that some how all the applications should be free, "after all, I already bought the phone! now you want me to buy applications! derp derp!", you really surprised that they're reluctant to part with their cash?

Based on 6 of my friends on Sprint, they bought the Evo 4G. That's not a cheap phone when it was being sold at the time. So they paid $200 for the phone but don't want to setup a Google Payment.

I don't doubt that a lot of peoples mentality are like my friends.

So how many iOS devices are on the market and how many Android devices are on the market? Just curious... cause that could totally clear up any confusion anyone has about why the numbers are 4x lopsided

xendrome said,
So how many iOS devices are on the market and how many Android devices are on the market? Just curious... cause that could totally clear up any confusion anyone has about why the numbers are 4x lopsided

As far as I know there are more Android devices than iOS. Of course I might be wrong, I have no source.

xendrome said,
So how many iOS devices are on the market and how many Android devices are on the market? Just curious... cause that could totally clear up any confusion anyone has about why the numbers are 4x lopsided

There might be more Android devices out there than there are iOS devices. I say might because Android's sales are about double what Apple's are.

At the 4s event in October of 2011, Apple announced 250 million iOS devices sold. +130 million since last year.

http://www.theverge.com/apple/...old-250-million-ios-devices

And at the Google music event in November of 2011, Google announced that 200 million Android devices have been activated. +100 million since May of 2011.

http://www.phonearena.com/news...ed-550000-every-day_id23838

This is assuming Apple's definition of sold means, "sold to people and not stores."

omgben said,

There might be more Android devices out there than there are iOS devices. I say might because Android's sales are about double what Apple's are.

At the 4s event in October of 2011, Apple announced 250 million iOS devices sold. +130 million since last year.

http://www.theverge.com/apple/...old-250-million-ios-devices

And at the Google music event in November of 2011, Google announced that 200 million Android devices have been activated. +100 million since May of 2011.

http://www.phonearena.com/news...ed-550000-every-day_id23838

This is assuming Apple's definition of sold means, "sold to people and not stores."

But how many of these Android phones are of the 'high value' market where iOS devices reside? most of the Android phones I see where I live are the carrier branded ones from Huawei and ZTE with some out of date handsets they're trying to get rid of. I'd be careful using sales statistics because they really don't give a full picture of the value of their overall market from a developers perspective.

Well most of the people I know with Android phones don't actually know they can put apps on them. I think they just ended up with Androids because that's what was sold to them when they asked for a phone.

Enron said,
Well most of the people I know with Android phones don't actually know they can put apps on them. I think they just ended up with Androids because that's what was sold to them when they asked for a phone.

I think that's true to an extent. I see a lot of people going into the cellphone stores who are just looking for a cheap phone to talk on, generally older folks who aren't the least bit interested in apps or getting on the mobile web. A lot of them end up with cheaper/free Android devices, since stores are carrying less and less 'regular' cellphones. Not to belittle Android or anything, I'm sure there are some nice Android devices out there, but there are a lot of not so nice ones, too.

Enron said,
Well most of the people I know with Android phones don't actually know they can put apps on them. I think they just ended up with Androids because that's what was sold to them when they asked for a phone.

Yep. For most non-neowinners, Android phones just replaced the weird LG touchscreen phones that were popular a few years ago. I think it's nice that the mid-range phones are now generally standardized to Android, and that was really the original goal of Android back when Google bought it.

The iPhone and high end Android phones like the Galaxy SII and Galaxy Nexus are in a bit of a different league. I do wonder what will happen next year though when the 3GS (AT&T only) gets phased out for a free-on-contract iPhone 4 that's available on AT&T, Verizon, and Sprint.

Enron said,
Well most of the people I know with Android phones don't actually know they can put apps on them. I think they just ended up with Androids because that's what was sold to them when they asked for a phone.

I think people buy Androids because they are told "you can't personalize your iPhone like you can with an Android". That's why my buddy bought his, I told him he was wrong.

Enron said,
Well most of the people I know with Android phones don't actually know they can put apps on them. I think they just ended up with Androids because that's what was sold to them when they asked for a phone.

Your friends sound like the perfect candidates for malware. I would love to see their home computer. Just launch their default browser and see how many toolbars are installed.

UndergroundWire said,

Your friends sound like the perfect candidates for malware. I would love to see their home computer. Just launch their default browser and see how many toolbars are installed.

Just because he knows someone doesn't make them his friend. Not everyone is computer savy.

UndergroundWire said,

Your friends sound like the perfect candidates for malware. I would love to see their home computer. Just launch their default browser and see how many toolbars are installed.

Well I never said they were my friends, but yes, you are so correct about the malware. They always come to me with malware infested laptops asking me to "remove their virus." I make good money off them. Malware is good for the economy!

Enron said,

Well I never said they were my friends, but yes, you are so correct about the malware. They always come to me with malware infested laptops asking me to "remove their virus." I make good money off them. Malware is good for the economy!

It's good for your economy. LOL

its also helps that apple products are lock down alot more then android. Also, doesnt his take into account, just phones? apple has iPad/iPhone/iPod Touch, while android has just the phone.

lflashl said,
its also helps that apple products are lock down alot more then android. Also, doesnt his take into account, just phones? apple has iPad/iPhone/iPod Touch, while android has just the phone.

So my Sony Tablet S right here next to me is an illusion?

sanctified said,

So my Sony Tablet S right here next to me is an illusion?

Yes, just like my galaxy tab is an illusion... and the android os on my wifes netbook...

Some people don't know what the world looks like outside their little bubble...

CrimsonBetrayal said,

Yes, just like my galaxy tab is an illusion... and the android os on my wifes netbook...

Some people don't know what the world looks like outside their little bubble...

Hey man chill, it seems it was an honest mistake.

sanctified said,

Hey man chill, it seems it was an honest mistake.

you're correct enough. How many tablets sold? like 1000000? how many netbooks are running android? like 10? Your point wasn't unreasonable. Android is on phones, and pretty much only phones as far as the market is concerned. Personally, i'm a wp7 guy.

sanctified said,

Hey man chill, it seems it was an honest mistake.

Fair enough. I'm just a big angry monkey when people dismiss technology because it's not in their current scope of "cool".

CrimsonBetrayal said,

Yes, just like my galaxy tab is an illusion... and the android os on my wifes netbook...

Some people don't know what the world looks like outside their little bubble...

someone needs to get off there fan boy toy and learn that people sometimes forget things.

CrimsonBetrayal said,

Yes, just like my galaxy tab is an illusion... and the android os on my wifes netbook...

Some people don't know what the world looks like outside their little bubble...

someone needs to get off there fan boy toy and learn that people sometimes forget things.

CrimsonBetrayal said,
Some people don't know what the world looks like outside their little bubble...

And some people, like yourself, need to chill.

lflashl said,
its also helps that apple products are lock down alot more then android. Also, doesnt his take into account, just phones? apple has iPad/iPhone/iPod Touch, while android has just the phone.

My Samsung Galaxy Player (Media Player) and Logitech Revue (TV) is also an illusion?

lflashl said,
its also helps that apple products are lock down alot more then android. Also, doesnt his take into account, just phones? apple has iPad/iPhone/iPod Touch, while android has just the phone.

What has 'locking down' have anything to do with it? the study included a variety of different ways in which application on Android were deployed - through side loading through to the Android application store. Android is available on slates with and without 3G, media players with and without 3G and mobile phones - Android is on all the platforms that the i-devices cover.

Btw, stop thinking you're stop sort of 'freedom fighter' because you use 'locked down' many times, it doesn't impress anyone.

lflashl said,
its also helps that apple products are lock down alot more then android. Also, doesnt his take into account, just phones? apple has iPad/iPhone/iPod Touch, while android has just the phone.

Yeah I suppose my google TV / Appliance (Sony TV / Logitech revue) are illusions too? Did you ALSO conveniently forget those as well?

sweatshopking said,

you're correct enough. How many tablets sold? like 1000000? how many netbooks are running android? like 10? Your point wasn't unreasonable. Android is on phones, and pretty much only phones as far as the market is concerned. Personally, i'm a wp7 guy.

Which explains 2 things, why you are on a forum for Droid and why your numbers are WRONG and make ZERO sense. We can forgive mistakes but not idiot WP7 people that make asinine comments.