iOS wins the OS adoption war, Samsung wins the hardware war, according to report

The developers behind Unity, a game engine integrated into a myriad of mobile games, have published a breakdown of the operating systems playing their games as well as the hardware that run them. The Unity game engine is implemented in a wide range of both Android and iOS games, including Rovio's "Bad Piggies," "Mini Motor Racing" and more. About 200 million users were tracked by the company, giving a broad perspective on the mobile landscape. 

According to the results

  • iOS adoption is rapid. 86% of iOS devices which have a game powered by Unity are running iOS 6 (or 6.1), the latest version of iOS which was released last year. iOS 5, which isn't much older than a year, still has about 10% of the iOS installs. This means that Apple can tell developers than 96% of iOS customers are using a new operating system that was released within a year. 
  • The same can't be said for Android, which has an adoption rate of just 68% for Android 4 (including 4.1 and 4.2), the latest version. Android 2.3, which is over two years old, still has an install base of 27%. Android 2.3 does not support the latest APIs, making Android an unattractive platform to develop on. The remaining 5% is taken up by Android 2.2 (2%) and Android 3.x versions (3%). 

While iOS is behind on some matters, OS updates are not one of them. In less than a year, iOS 6 has reached a install base that Google can only dream of. 

Unity developers also collect data on hardware

  • The majority of Unity-based games on iOS are played on the iPhone 4S, which holds a 17.8% share, closely followed by the iPhone 5 (16.4%). Overall, the iPhone accounts for 50.6% of all iOS hardware, according to Unity's data. The iPad follows close behind with a 34% total share. The iPad mini, which was released late-2012, already has a 5.6% share, larger than that of the iPod touch 5th generation. The iPod touch makes up the remaining 16%. 
  • Android is a different matter. The field is dominated by Samsung, who take a whopping 54.7% share. For contrast, Sony is second with a measly 8.6% share. Unity's results fall perfectly inline with the fact that Samsung and Apple dominate the mobile field, taking 99% of all profits. After Sony comes LG (6.6%), HTC (6.4%), Amazon (4.5%), Motorola (2.7%) and Google (2.7%). From Unity's results, it is very clear who has won the Android OEM crown. 

The results are not overly surprisingly. The iPhone is the most popular Apple product, and Samsung is the king of Android. The data does illustrate just how far ahead Samsung is, with a 47% lead over Sony, its nearest rival. 

Unity's developers also measure the type of CPU used on each device. Single-core processors are at around 27% usage on both Android and iOS. The rest of iOS uses dual-core (introduced in the 4S), while a quarter of Android phones uses 4 cores. 

Source: Unity Blog | Image via CNET

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29 Comments

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Dead'Soul said,
Now unity is stealing our usage info :@

Oh no!@ They're going to take it and base decisions on what real people really do instead of shaky market research! We're going to be forced to use better products than we would've had otherwise!

This is terrible!!

dvb2000 said,
"Unity", how does it have any standing - I've never heard of it, and also games would be the last thing I'd ever use my phone for.

biased report, picks up all the school kids, thats about it.

+1

myxomatosis said,
Conclusion:

iPhones are toys

Galaxys are phones

+1

myxomatosis said,
Conclusion:

iPhones are toys

Galaxys are phones

I'm sure you are doing super-duper important elite stuff on your phone...

People like to think that their technological preferences are players in team sports, one pitted against the others, all about winning and losing, battles and playing fields.

It's not about technology or having a good time. It's about being better than someone else somewhere.

This data is useless. Obviously all percentages are only valid within the group of Unity game players. But since there's no data provided on what percentage those game players constitute or how they compare to the average/all mobile users, there's no conclusion you can draw from these numbers. It's not even relevant for 3D mobile gaming, because there are tons of other mobile games (also high-end 3D ones) out there that don't run on top the Unity engine.

The Unity numbers represent 200+ million gamers, using a range of handsets on some pretty mainstream games, such as Bad Piggies. The results are still relevant.

felrefordit said,
This data is useless. Obviously all percentages are only valid within the group of Unity game players. But since there's no data provided on what percentage those game players constitute or how they compare to the average/all mobile users, there's no conclusion you can draw from these numbers. It's not even relevant for 3D mobile gaming, because there are tons of other mobile games (also high-end 3D ones) out there that don't run on top the Unity engine.

I always find data that is not consistent with my "gut feel" useless and data that is consistent...well, that is scientifically proven data. Ain't that right?

felrefordit said,
This data is useless. Obviously all percentages are only valid within the group of Unity game players. But since there's no data provided on what percentage those game players constitute or how they compare to the average/all mobile users, there's no conclusion you can draw from these numbers. It's not even relevant for 3D mobile gaming, because there are tons of other mobile games (also high-end 3D ones) out there that don't run on top the Unity engine.

This is how statistics work, you take a representative sample size of a population when there is no possible way to measure the entire population.

I have two Orange FR and Orange UK WP7 phones. Both are stuck on Mango (7740?) because Orange thinks it's too cool to allow users to update their phones.

Ezekiel Carsella said,
no windows phone numbers. sad.

I believe the developer must implement the Unity engine. I presume no WinPho developers have done that, or the number is too small to measure (Unity have hundreds of millions of Android/iOS game users)

Ezekiel Carsella said,
no windows phone numbers. sad. but i must say I love Unity's engine. very nice. Angry Bots was really cool.

unity isn't officially released for windows phone yet. a public beta was released about a week or two ago,thats about it.

"Unity", how does it have any standing - I've never heard of it, and also games would be the last thing I'd ever use my phone for.

biased report, picks up all the school kids, thats about it.

dvb2000 said,
"Unity", how does it have any standing - I've never heard of it, and also games would be the last thing I'd ever use my phone for.

biased report, picks up all the school kids, thats about it.

Yes, exactly, in no way is gaming a mainstream activity on smartphones. You're completely in tune with the market.