iPad 2 discontinued, now replaced by 4th generation iPad

Nearly three years since its launch, Apple has finally discontinued the iPad 2 and has relaunched the fourth generation iPad in its place.

According to the Apple Store website, the fourth generation iPad is available in Wi-Fi and cellular variants for $399 and $529 respectively. Both variants are available with 16 GB of storage unlike the iPad Air which is available in 32 GB, 64 GB and 128 GB as well. As noted by The Verge, this relaunch means that all iPads available in the market will feature the new Lightning connector leaving only the iPhone 4S with the older 30-pin connector which could also be discontinued soon.

The fourth generation iPad was the second iteration of the iPad with a Retina display launched along with the iPad mini in 2012. With the relaunch of the iPad with Retina display, Apple has continued its strategy of using older generation devices to fill various price points instead of launching cheaper variants.

Earlier today it was also reported that Apple has launched an 8 GB variant of the iPhone 5c in Europe in order to counter the declining marketshare in the region. The iPad with Retina display can also be seen as a similar move to counter the rise of the Android tablets with better specifications at cheaper prices.

Source: Apple Store via The Verge 

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20 Comments

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Apple Needs to seriously have a better set of devices from the bottom to the top I understand "cheap" Is not apple but make it good like the 520 and just take away some features and add a mid tier device a little less then the 5C and have the 5S the low end is where it's at right now

i think thats the trouble apple have no need and don't really chase razor thin margins, they really don't have a need to launch a phone to compete with the 520, the 5C is really the cheapest apple is going to go whilst still keeping their profit margin happy.

Devmer11 said,
Apple Needs to seriously have a better set of devices from the bottom to the top I understand "cheap" Is not apple but make it good like the 520 and just take away some features and add a mid tier device a little less then the 5C and have the 5S the low end is where it's at right now

Except for profit. There is no profit in the low end. And every company operates purely for profit.

but there is Brand Recognition and Market share if people like the Low end and wanna upgrade to a Higher tier device not only do they stay on your devices but the platform as well

Devmer11 said,
but there is Brand Recognition and Market share if people like the Low end and wanna upgrade to a Higher tier device not only do they stay on your devices but the platform as well

If Apple purely worried about market share they would have opened up their software to all vedors.

Devmer11 said,
but there is Brand Recognition and Market share if people like the Low end and wanna upgrade to a Higher tier device not only do they stay on your devices but the platform as well

Yeah...unless that person is put off by the low quality of the initial device. I don't think that low end Android devices are helping Android's image and pushing people who own low end devices into the higher end. The people that I know (my Wife, for example..lol) that had what were considered "low end" Android phones ended up being absolutely put off by Android in general. The people that I know who purchase high end Android hardware (the stuff priced about at iPhone prices anyway, at least initially), were much happier with their overall experience and claim to be sticking with Android.

I really disagree that Apple needs to crank out more hardware at more price points every year. However, recent rumors suggest two iPhone releases this year.

I think the Note 10.1 2014 is a better option at only $550. Buying a cellular enable tablet when you have a smartphone that has a wifi hotspot is just pointless and a complete waste of money.

Also with cheaper option available with new capabilities and better hardware, this is a bad deal considering what you are getting.

For $499 you may as well get the latest iPad vs paying $399 for an outdated one. Even though the latest iPad doesn't do anything more than this model.

My wife says she is happy with her iPad 3 and doesn't see a reason to get a new model, until it has new features and I agree with her. It's just buying the same item with no benefit.

I agree with your wife. I'm in the same situation. The new iPad looks nice because it is lighter. I use my iPad primarily as a reader, so the increased performance wouldn't benefit me very much. Not sure when I'll replace my iPad 3...it might be when it breaks.

I don't consider this a bad deal but it is only $100 less than an iPad Air. You get a lot more performance for that $100. However I think this would be a pretty good deal for bulk purchases. $100 per unit can add up rather quick.

I think it's more about the price point. From a consumer point of view, having an entry price of $399 rather than $499 looks much better.

Brian M. said,
I think it's more about the price point. From a consumer point of view, having an entry price of $399 rather than $499 looks much better.

Exactly. I think that most people will agree with Sgt Beavis that the iPad Air is an overall better value. Some people will see an iPad, just want an iPad and not really see the extra value of the iPad Air and therefore go with the cheaper option. In the end, Apple will continue to advertise "iPad, starting at $399".

"...leaving only the iPhone 4S with the older 30-pin connector which could also be discontinued soon."
Apple relaunched the iPhone 4 in India. Then there's also the iPod classic. Both feature a 30-pin connector.