iPad 2 launch a big win for Apple, stores sold out on first day

Analysts are impressed with the iPad 2’s initial sales performance. According to Reuters, Wedbush Securities analyst Scott Sutherland expects to see one million reported sales in the first weekend. Apple products have typically very strong starts, and the second incarnation of the iPad is no different. In fact, the one million mark is significantly better than iPad 1 sales in its opening weekend last April. Analysts estimated that between 350,000 and 400,000 units were sold then. It’s possible, according to Global Equities Research analyst Trip Chowdhry, that Apple may have sold three times as much in its opening weekend than it did previously.

Not everyone is as optimistic. Securities firm Piper Jaffray is estimating a more conservative 400,000 to 500,000, and they interviewed consumers in New York and Minneapolis Apple retailers. Their results show that nearly all iPads were sold out on the first day, 70% of buyers are first-time iPad owners, and that there was an even split between Apple users and PC users.

The 70% new users result is great sign for Apple. It shows that the company is branching out past its typical loyal base. Every successful public launch event increases Apple’s reach, and the iPad 2 is no exception. While news of the successful launch has been drowned out over the weekend by global crises like the natural disasters and recovery in Japan, this launch is one of the most successful in Apple’s history, and ups the ante in an increasingly volatile tablet battlefield. The full Piper Jaffray survey results are below.

Report a problem with article
Previous Story

DST bug strikes iPhone again

Next Story

Microsoft shows off "Year of Internet Explorer 9" video

17 Comments

Commenting is disabled on this article.

Shadrack said,
It is interesting that 32% had an iPad 1 before purchasing an iPad 1.

82.3% of all statistics are totall bull****.

Shadrack said,
It is interesting that 32% had an iPad 1 before purchasing an iPad 1.

that's exactly what I was just thinking when I looked at the table.... how can you have it before launch in those numbers... sure internal apple people had it to test / use but not THAT many people in apple did to make those statistics

neufuse said,

that's exactly what I was just thinking when I looked at the table.... how can you have it before launch in those numbers... sure internal apple people had it to test / use but not THAT many people in apple did to make those statistics

That could be the number of people that got it for free during Oprah's "favourite things" event.. LOL

The iPad 2 sold out here all over town. This was not the case for iPad 1 which sat on shelves for 2-3 weeks after release.

I went to Best Buy and checked out their display unit. It really knocked my socks off performance wise. It seemed to just fly! It had a much better form factor than the iPad 1 and the difference in weight was definitely noticeable (even though it was only 0.3 lbs difference). The cameras on it were very meh... still, the fact that they did not increase the screen resolution is the reason why I won't be upgrading from iPad 1. My gf might be getting iPad 2 and it will be fun to facetime with her . Guess I'll just wait until they up the resolution in iPad 3 (hopefully).

Dang, still can't get mi iPad 2, anyone knows when the apple stores ar going to re-stock again? or Walmart, best-buy or Target. Been there, but the only have the old version.

I like the fact that 70% of people who bought the original ipad apparently already owned it... before launch day! that's commitment.

empty said,
I like the fact that 70% of people who bought the original ipad apparently already owned it... before launch day! that's commitment.

Commitment? There's actually another word to describe such behaviour.

ahhell said,

Commitment? There's actually another word to describe such behaviour.

shhhh, you may be branded a troll for that comment.

empty said,
I like the fact that 70% of people who bought the original ipad apparently already owned it... before launch day! that's commitment.

I dont understand how 32% of people had the first Ipad at the Ipad 1 launch.. Maybe buying 2 or something?

I find it funny that for the question "What will you use your iPad for" the numbers add to 100%. So each person will use their iPad for one task only? What a silly question.

The trend looks like less "apple only" people are getting the device. As seen by the increase in PC users, iPod users.

Looks like Apple is finally leaving their "Apple User" shell and branching out to everyone.

ccoltmanm said,
The trend looks like less "apple only" people are getting the device. As seen by the increase in PC users, iPod users.

Looks like Apple is finally leaving their "Apple User" shell and branching out to everyone.

I still find this amusing as for a long time I've been irritated by the elitist approach they took to pricing and those they marketed too. Kinda clever though the old, you can't afford this and then as soon as something Apple branded becomes affordable, everyone jumps at it approach.

ccoltmanm said,

Looks like Apple is finally leaving their "Apple User" shell and branching out to everyone.

Older couple I know has all PCs except for the iPad. Had to help them hookup the iPad to their new wireless printer. Other than a printer firmware upgade, things went smoothly.