iPad shortages follow release of 3G model

AppleInsider reports they have contacted ten stores and after just a week of availability, all are sold out of the iPad Wi-Fi + 3G models. This coincides with a current wait time of 5 - 7 business days for both models for purchases from the Apple online store. Customers looking to get a 3G iPad in person are being referred to Apple’s ‘Notify Me’ service which will automatically email customers when the device is restocked.

With the recent announcement that Apple has sold over 1 million iPads, and word that it will hit some international markets on May 28th, it appears that Apple is having trouble keeping up with demand. 

MacRumors relays that Apple Spokeswoman Natalie Kerris said, "Demand continues to exceed supply. We're working hard." It is conceivable that Apple simply wasn’t able to accurately predict demand for the iPad when previous attempts by others to market tablet products have been met with tepid consumer interest.

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27 Comments

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> demand > supply is ever true (unless business is done by someone honest)

> demand < supply is what makes the product sell. I've worked for companies (can't mention any names) that followed this strategy on a daily basis and it only help sales. Companies LOVE it when they make money on pre-orders.

Apple does this on purpose to keep the product hot....If consumers notice a product is selling out quickly it makes it more attractable because they figure if they get one, they'll be socially superior.

I'm sure a multi-billion company like apple has enough resources to build more iPads faster and get them out quicker to avoid these shortages and delays.

Smart marketing.

Quick Shot said,
Apple does this on purpose to keep the product hot....If consumers notice a product is selling out quickly it makes it more attractable because they figure if they get one, they'll be socially superior.

I'm sure a multi-billion company like apple has enough resources to build more iPads faster and get them out quicker to avoid these shortages and delays.

Smart marketing.


I dunno, is faking it really worth losing out on lots of sales? Maybe you're right, but it's a dangerous strategy if true. On the other hand, the worst that could happen to Apple from this is that interest will dwindle - it has happened before with product delivery problems. AMD suffered a lot from this back in the days (ca 1990).

Edited by Northgrove, May 8 2010, 11:47am :

Everyone here does realize that PR is PAID FOR...

Apple pays a PR firm zillions of dollars to keep them in the public eye. That doesn't include the ad buy dollars MS spends in these publications etc.

Apple has a very good and very expensive PR budget...and they are equally successful.

thealexweb said,
The HTC Desire has sold out in a lot more than 10 stores in the UK, does that get front page attention, no.

Na, because apple has such a small percentage in any market, if they do anything its apparently amazing.

shakey said,

Na, because apple has such a small percentage in any market, if they do anything its apparently amazing.

Gonna let you think about what you just said for a minute.

I "reserved" one for my mother, (for mother's day) and received the confirmation email... 4 days after I call and they tell they can't find me on their list. I was so freaking ****ed! They probably just gave it to someone else! So beware when reserving in store!

Rudy said,
They better have enough stock for the release in Canada, I'll be ****ed if I can't get one

I would be happy for you if it did... Because this device is a rip off and you must have more money than sense!

Sebianoti said,

I would be happy for you if it did... Because this device is a rip off and you must have more money than sense!

I just want to get this straight. People who buy the iPad have more money than sense. So could one say that people who don't buy it are poor? Why can't people just buy devices that meet their needs? Even if the specs or purpose of the device doesn't meet your needs, it doesn't mean it doesn't meet someone else's.

asdavis10 said,

I just want to get this straight. People who buy the iPad have more money than sense. So could one say that people who don't buy it are poor? Why can't people just buy devices that meet their needs? Even if the specs or purpose of the device doesn't meet your needs, it doesn't mean it doesn't meet someone else's.


You have to remember that some people on this site are self-confessed Apple haters. They don't really care about whether it meets someone's needs or not, if it's made by Apple they like to make a song and dance about how rubbish it must be.

I thought Apple ran out of stock with the initial release and so vowed to have a greater stock when they released it internationally?