iPads and Kindles push Black Friday weekend to new records

CNN has the news that unsurprisingly, Apple's iPad and Amazon's Kindles were hot items this past weekend as online shopping in general jumped 39.3 percent on Thanksgiving Day and 24.3 percent on Black Friday compared to last year, according to IBM's Coremetrics. Some reports from industry analysts say that Apple's retail stores enjoyed their biggest sales day of all time on Black Friday.

Analyst Gene Munster of Piper Jaffray spent his Black Friday standing inside an Apple retail store and counting sales, just as he's done every year since 2008. While this doesn't seem like the most scientific of methods for national or global metrics, his findings are still interesting. In the eight hours he spent counting sales in the store, he found that iPads sold at a rate of 14.8 per hour, with Macs selling at a rate of 10.1 per hour. This is a 68 percent increase in iPad sales from last year, when Apple's tablet computers left the store at an observed rate of 8.8 per hour. This growth increase is actually lower than Munster's prediction of 84 percent, but he expects overseas iPad sales to make up the difference. Mac sales were up 23 percent this year, with 8.2 per hour being sold in 2010. Apple's Black Friday discounts, while modest, still probably contributed to their rarely discounted hardware selling even faster than normal.

The good news extends to Amazon as well, as Black Friday was the biggest sales day ever for the line of Kindle e-readers and tablets, according to a representative from Amazon. Not only that, but many Kindle purchasers are buying more than one, probably to give out as gifts for Christmas.

With only a few short weeks left until Christmas, most people probably got the bulk of their gift buying done over this past weekend. Is your shopping list all checked off?

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I thought Apple knocked barely anything off an iPad - so it's pretty bizarre that $40 or something was enough to make people go rush out and buy one.

Us consumers are so fickle and easily led!

Chicane-UK said,
I thought Apple knocked barely anything off an iPad - so it's pretty bizarre that $40 or something was enough to make people go rush out and buy one.

Us consumers are so fickle and easily led!


I think some just do it for the experience. But I agree it's absolutely insane! Most people make more at their job in less than half the time some of these people are waiting in line. Is it that worth it???

Toys are only toys to those who look at something as such... to some yes, to some no. A friend of mine loves rifles and guns, so he picked up a couple new ones this year. To me, those are toys but to him no.

rippleman said,
Toys are only toys to those who look at something as such... to some yes, to some no. A friend of mine loves rifles and guns, so he picked up a couple new ones this year. To me, those are toys but to him no.

If he doesn't live in the middle of a forest or he doesn't fight a war, those are toys even for your friend...

fenderMarky said,

If he doesn't live in the middle of a forest or he doesn't fight a war, those are toys even for your friend...

he's a hunter who doesn't need too weekend wanna be warrior lol

the discount wasnt even that great on ipads, but damn. while i was lining up outside best buy, nobody was picking up on the flyers/tickets they were giving for the e-readers. it was pretty much all abou flatscreens

I didn't run into anyone buying an iPad and I was all over thursday night and friday... found a few people buying Kindles, now where near as much demand for them as this article implies, most people went after other deals it seemed like