iPhone 5 line at NYC Apple store more about self promotion

There are certainly lots of people who will stand in line for a long time this week in front of Apple Stores and other retail locations to get the iPhone 5. While the wait for these phones will be over for some on Friday, there are a few people who are using the opportunity to get some exposure for either themselves or for a product they are promoting.

Forbes reports that at the well known Fifth Avenue Apple Store location in New York City, there is already a line of people waiting for the iPhone 5 to be released. However, the two people at the front of the line (they actually arrived Thursday at 8 am) are not really there to pick up Apple's next device but to promote their social networking app.

The next two people in line are being paid to do so by Gazelle, which purchases old smartphones for cash. Three other people in line behind them were later paid by Gazelle after they arrived and are now wearing outfits and gear with the company's logo in the iPhone 5 queue.

At least some folks waiting for the smartphone want to help others along the way. This UKPA story (via Google) reports that two people in front of the line at Apple's London store are hoping to buy iPhone 5 units and then auction them off to others in order to raise money for cancer research.

Source: Forbes.com
Self-promotion image via Shutterstock

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17 Comments

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Syanide said,
People waiting in line to buy any tech product deserve to be hanged.

Dude! Harsh...

I'd have thought a minor stabbing or a wee bottling would be more than sufficient...

Syanide said,
People waiting in line to buy any tech product deserve to be hanged.

no sterilised would suffice
and while we're at it we can get the ones waiting outside movie theaters too
Twilight part 7 LIEKZOMGWTF!!!!

When the new ipad was released in Germany, my friend had pre-ordered it through Apple web site and had it delivered before the stores were open in the morning. He literally was at home using the ipad when people were still waiting in the queue in front of the store few blocks away.

Little bit silly.

basques said,
When the new ipad was released in Germany, my friend had pre-ordered it through Apple web site and had it delivered before the stores were open in the morning. He literally was at home using the ipad when people were still waiting in the queue in front of the store few blocks away.

Little bit silly.


Maybe they should start doing like they ended up doing with the new iPad in Sweden. In the middle of the day/early afternoon stores started sending out newsletters (for those signed up) saying the new iPad was available today, Apples own letter arrived that evening. I actually went back in to the city where I had been earlier that day for university, to try and get one for myself two of the four stores I ended up checking before finding the version I wanted (32gb Wifi) didn't show any sign whatsoever of having it, you had to ask. One stored had a few signs up and the fourth actually had a demo unit up.

Wouldn't generate any lines of course, but it'd be fun to watch the chaos

Most of these people will end up selling the iPhone for at-least twice as much to retailers of countries that do not have an Apple store. Speaking of my country, Pakistan, there is good demand for the phone, with some people/retailers/online shops already taking cash of about ~$1,500 for deliveries next week, and they are selling it like crazy.

WaqasTariq said,
Most of these people will end up selling the iPhone for at-least twice as much to retailers of countries that do not have an Apple store. Speaking of my country, Pakistan, there is good demand for the phone, with some people/retailers/online shops already taking cash of about ~$1,500 for deliveries next week, and they are selling it like crazy.

I don't doubt that some will, but most? Yea that I doubt...

WaqasTariq said,
Most of these people will end up selling the iPhone for at-least twice as much to retailers of countries that do not have an Apple store. Speaking of my country, Pakistan, there is good demand for the phone, with some people/retailers/online shops already taking cash of about ~$1,500 for deliveries next week, and they are selling it like crazy.

So you're saying that a profit of $1500 is why people are standing in line for a week?

I seriously, honestly, do not understand why people don't just order the phones and have them shipped.

I'm also curious how this isn't loitering.

Joshie said,
I seriously, honestly, do not understand why people don't just order the phones and have them shipped.

I'm also curious how this isn't loitering.

It would be loitering and/or trespassing if the companies didn't want the publicity. Apple is soaking up all the free PR they can get. Imagine how much of a PR nightmare it would be if they actually booted people from line, or heaven forbid let the cops haul them off.

Joshie said,
I seriously, honestly, do not understand why people don't just order the phones and have them shipped.

I'm also curious how this isn't loitering.

I guess it is like a "party", people are excited and want to be part of the event; I remember people in line in front of CompUSA stores to buy Windows 95: stores opened at midnight and there was a rush to buy the new OS.
IMO better be out among real people, no matter what you are celebrating, than being in the house browsing FB.......

Fritzly said,
IMO better be out among real people, no matter what you are celebrating, than being in the house browsing FB.......

Agreed, if not for the phone, then for the fun of being there.

Fritzly said,

I guess it is like a "party", people are excited and want to be part of the event; I remember people in line in front of CompUSA stores to buy Windows 95: stores opened at midnight and there was a rush to buy the new OS.
IMO better be out among real people, no matter what you are celebrating, than being in the house browsing FB.......


It's one thing to promote getting out and about, but it's not like you listed the only two possible activities in the world for people to do. Not to mention, I don't see how it's "better" to be standing still in line for hours/days.

Ironically, to your point, the first thing a large number of these people will do upon getting in line is bust out their phone and post to Facebook. Just sayin'.

WaqasTariq said,

Agreed, if not for the phone, then for the fun of being there.

standing in a line is not my idea of a fun activity.
then again i don't seek out groups of people to be with.
actually i avoid them lol

Joshie said,

It's one thing to promote getting out and about, but it's not like you listed the only two possible activities in the world for people to do. Not to mention, I don't see how it's "better" to be standing still in line for hours/days.

Ironically, to your point, the first thing a large number of these people will do upon getting in line is bust out their phone and post to Facebook. Just sayin'.

Obviously you missed my point: It is better to be out and interact with real people than in front of a screen..... said that: "suum cuique" or " to each is own"