iPhone 5, Lumia 920 and GS3 shoot it out in latest Windows Phone advert

A few days ago, Verizon Wireless launched their TV commercial campaign for the new Nokia Lumia 928, centering around the impressive low light camera on the Windows Phone device. Today, Microsoft released its own Windows Phone TV ad that has a similar theme, this time with the older Nokia Lumia 920 from AT&T.

The ad, as posted on YouTube, shows the Lumia 920 being set up on a camera stand in the middle of two other phones: Apple's iPhone 5 and Samsung's Galaxy S III. The three smartphones are taking images of the same scene, which involves a women's roller derby team posing outside at night. The shot makes it look like the roller derby girls are chasing after a man who is wearing a big pig mask...

Anyway, the commercial ends by comparing the shots from the three smartphones and, as expected, both the iPhone 5 and the Galaxy S III's images are way too dark to be acceptable, while the image taken with the Nokia Lumia 920 is full of light and looks just about perfect. 

Source: Windows Phone on YouTube

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20 Comments

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If I were Apple's competition I would be worried about their latest commercial. http://www.theverge.com/2013/5...celebrates-life-with-moving

Hipster jokes aside, Apple's new commercial crushes the competition's attempts. Why? Because it effectively states that the iPhone is iconic. Throw all the IR blasters you want on a phone and highlight it as a major feature that the iPhone doesn't currently have, Apple is winning the mindspace war with stuff like this.

I suddenly remember how Nokia made PR shots using a professional camera and tons of other lighting equipment and then tried to pass them off as casual photos made with their phone during the Lumia 920 presentation. For their sake I really hope they didn't pull a stunt like that again with these ads. Microsoft has already been caught doctoring iPad vs Windows 8 tablet images on their website in order to make the Windows 8 tablet appear to have a larger screen, when if fact it doesn't.

http://www.macrumors.com/2013/...-ipad-in-new-comparison-ad/

.Neo said,
I suddenly remember how Nokia made PR shots using a professional camera and tons of other stuff and then tried to pass them off as casual photos made with their phone during the Lumia 920 presentation. For their sake I really hope they didn't pull a stunt like that again with these ads. Microsoft has already been caught doctoring iPad vs Windows 8 tablet images on their website in order to make the Windows 8 tablet appear to have a larger screen.

http://www.macrumors.com/2013/...-ipad-in-new-comparison-ad/

Hmm, interesting. Thanks for the link.

Edit: Looks as though Microsoft is pulling very aggressive tactics to promote their products, while lying at the same time. SMH! Though Apple did the same thing in Vista days, I thought Microsoft was better than that.

Edited by JHBrown, May 24 2013, 9:54am :

It's a tactic many companies seem to apply these days, not just Microsoft and Nokia. I honestly wonder what good they think it will do. In this day and age these things get debunked pretty quickly all around the internet for everyone to see. I have to wonder if stunts like that won't end up hurting a product's credibility.

I find it hilarious that Apple types of all people would be up in arms over this, when if anything its out of their playbook (and still more honest).

Its not a lie, its just how you choose to define bigger, remember?

The iPhone is also normally 'scaled' up on phone ads too, is Apple behind that?

Are these ads really working though? I know the numbers posted on this website show Windows Phone growing but in my line of work, I literally meet hundreds of people everyday and I have yet to see one person with a Windows Phone. All I see are Galaxy's and iPhones. Of course state by state, country by country is different and I understand that. On top of that, I am meeting with IT men and women. At the school I attend(UCLA ), again all I see are Samsungs and iPhones.

JHBrown said,
Are these ads really working though? I know the numbers posted on this website show Windows Phone growing but in my line of work, I literally meet hundreds of people everyday and I have yet to see one person with a Windows Phone. All I see are Galaxy's and iPhones. Of course state by state, country by country is different and I understand that. On top of that, I am meeting with IT men and women. At the school I attend(UCLA ), again all I see are Samsungs and iPhones.

the US does seem to be one of the slowest markets for wp, with European countries and china being the fastest growth areas. Here in the UK I'm seeing far more wp out in the open and far more ads in press/tv, its definitely reaching the point where it becomes an accepted product in the consumer consciousness.

MeowPurr said,
Wow, the photo taken with the Lumia was a thousand times better than the others.
OK, I just watched that commercial 5 times just to make sure my vision wasn't off. Needless to say, I don't see this 1000 times better photo that you see. Are you sure about 1000 times better? I however do not buy a phone based on camera specs. I have my DSLR with me whenever I know I'm going somewhere where a real camera is needed. For quick shots of my daughter, that commercial does nothing for me.

JHBrown said,
OK, I just watched that commercial 5 times just to make sure my vision wasn't off. Needless to say, I don't see this 1000 times better photo that you see. Are you sure about 1000 times better? I however do not buy a phone based on camera specs. I have my DSLR with me whenever I know I'm going somewhere where a real camera is needed. For quick shots of my daughter, that commercial does nothing for me.

Don't tell me you actually think you wrote a clever reply here...

.Neo said,

Don't tell me you actually think you wrote a clever reply here...
I feel very sad for you for digging so deep inside my reply. You obviously came out with your own idea of what I was trying to say.

Edit: I see you edited your comment about me being a sad person so that no one could see it. Hence everyone for my original reply to .Neo.

JHBrown said,
I feel very sad for you for digging so deep inside my reply. You obviously came out with your own idea of what I was trying to say.

Edit: I see you edited your comment about me being a sad person so that no one could see it. Hence everyone for my original reply to .Neo.


I do think it's a bit sad to write a reply like yours when it's quite obvious his reply isn't to be taken that literally. On top of that I never implied you are a sad personal as a whole. But okay.

MidTxWRX said,
It caught your attention right? It did its job.

I really like their new commercial. I think finally they hired right people for making em.

Dushmany said,
Not surprising, seeing as nokias have had great camera tech in their phones for a while now,

Indeed, Nokia's have for years, my old N95 had a better camera than any iPhone until the iPhone 4.