iPhone 5s outsells 5c by three-to-one in UK

Latest figures suggest iPhone 5c sales have flopped in the UK compared to its higher-end 5s model.

A study conducted by Kantar Worldpanel ComTech reveals the iPhone 5s has outsold the 5c by a whopping three to one. The statistics come as Apple are reportedly cutting 5c production by over 150,000 units due to lower than expected sales.

According to The Telegraph, the news is not all that bad for the company as the introduction of the 5c has widely broadened its customer base, encouraging first-time users to make a switch over to Apple products. In the US, the plastic model is owned by 42% of low income earners who earn under $49,000 as opposed to 21 percent for iPhone 5s users.

Strategic insight director Dominic Sunnebo says the cheaper alternative has prompted Android users to make a switch to the iPhone.

"The good news for Apple is that this wider appeal is attracting significant switching from competitors. Almost half of iPhone 5c owners switched from competitor brands, particularly Samsung and LG, compared with 80 per cent of 5s owners who upgraded from a previous iPhone model.”

The dual-release of both models at the same time is a first by the Cupertino-based company. While Apple promote the phone as "low-cost", it has been widely criticised for not being as cheap as promised due to similar pricing to the previous model, the iPhone 5.

While Apple holds a 29 percent marketshare in the UK region, Android continue to hold top position with 56 percent. Microsoft's humble Windows Phone OS comes in at third place with 12 percent, fuelled by its popular low-end range phones

Source: The Telegraph | Image via TechCrunch

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Dear tech bloggers -

Can we get this 5C outsells 5S article about 15 more times before the end of the year? I love reading the same story over and over and over again, as well as the same repeat comments.


Thanks!

im actually a little surprised, all the people i know with new iphones with for the c instead of the s, guess my friends were the only ones to buy it! haha

I think it was meant to be cheap but then they thought, that it would send wrong message, so they added Colours and decided to keep the price high

Wait a moment. So Samsung sells lots and lots of SGS4, and it's a huge success. Then Samsung says they are still not satisfied because Apple sells 3 units of their phones for each SGS4 sold. Now Apple sells 3 iPhone 5S for each iPhone 5c sold, and it's a failure?

Something is seriously wrong here, and I think it's not iPhone 5c sales numbers....

And how come 3 to 1 is a bad thing? It just says Apple customers are not very price conscious and they don't mind chipping in a bit more to get a better deal.

What Apple also did by 5C is that they started manufacturing 5 with a cheaper casing, so I expect their profit margin increased. If they did what they have been doing and sold 5 with a reduced price along with 5S, they wouldn't be making as much money.

Win, win for Apple. Buy the 5c and that get;s their inventory down of 5 / 5c parts. If the 5s is cannibalizing their other products Apple doesn't care because every which way you are purchasing apple.

I got a 5s after being a very happy iPhone 5 user for the last year and whilst so far it's nippier I'm kinda holding out for developers to start fully utilizing that power in the phone.

In the article when has Apple really ever pushed a LOW COST iPhone. Haven't they mainly stated more affordable?

i am surprised that people on neowin are still surprised by this. it's probably either slow news. or worst. slow readership ...

Albert said,
i am surprised that people on neowin are still surprised by this. it's probably either slow news. or worst. slow readership ...

I don't think people are surprised, everyone pretty much thought this would be the case. It's just now the figures are in, it's official.

sell an inferior phone at a higher price point......well done apple

People buy iphones in the same way they buy mercedes cars. Yeah, you can probably buy a better car for less money, but you don't have a mercedes. It's brand perception, so why would anyone want a 5c?

Since people view the 5c as a lesser/cheaper iphone it's lost it's brand/snob appeal. This puts it competing against it's rivals head on. The 5s doesn't have this drawback since it's the premium model, and people buy it just for that.

at £469.....yeah you read that right....£469! it's a whopping £170 more expensive than the Google Nexus 5, or the Nokia 925

I would assume that anyone wanting an iphone, and has £469 to spend would find the extra £80 for the 5s

I'm not an fanboy by any stretch of the imagination, I own a Macbook Pro Retina, Nexus 5, iPad Air and XBOX One. That pretty much puts me in every eco system going lol I find the best of each device which fits my requirements and go with that. The logo on the box means very little to me.

Why buy the 5c if you can get the 5s for £100 more?
Had a look at the iPhone 5s tariffs and they are a rip-off

Almost half of iPhone 5c owners switched from competitor brands, particularly Samsung and LG

And I wonder how many of them regretted that move when the Nexus 5 came out?

I know, the answer will be practically zero, as your average iPhone owner usually doesn't pay any attention to the competition.

We should probably wait for the next earnings release to know this. It's entirely possible the iPhone 5c has been a big score for Apple compared to a subsidized premium phone like the iPhone 4s, which Apple made much lower profits on and may have sold even worse than its bigger brother to boot, when the 5 had been released.

I think the 5c was a smart move by Apple. People are fooled into thinking it's a new phone, to the point of comparing its sales to the 5s right in these Neowin threads. In reality, it's the iPhone 5 but less. It's not even an iPhone 5s competitor, but still sells pretty well. If it's working so well that it's selling at a 3:1 ratio compared to the best the company has to offer, that seems more like the 5c being a successful strategy to me. It's probably not costing Apple much more to build than an iPhone 4s of two generations ago because plastics... They don't even have to sell that great for it to be a success.

Apple are also not trying to target the lower segment, any more than the iPhone 4s was an attempt to do so when the iPhone 5 had been released. This is not the point of the 5c. That was just a rumor that was spun out of control. Apple has never claimed they are trying to build a budget phone. They have, however, frequently said they are not.

Edited by Northgrove, Dec 2 2013, 9:28am :

sanke1 said,
5c was Apple's failed experiment to penetrate lower segment of the market with higher price.

Not really considering Tim said they don't intend on hitting the low end market.

They obviously expected better than 3-1 since they had ordered more than needed, however, 3-1 is pretty good going for an old phone.

All in all, the price is definitely disappointing as it would have been a big hit.

I actually expected the ratio to be a lot worse than that - I'd assumed that the 5C had not just tanked but virtually sold no units...

Yes, I think Apple is pretty happy with a 3:1 ratio. I figure that is pretty much what they can hope and aim for.

People seem to often forget that this ratio should be compared to the 5 against the iPhone 4s, a month after the iPhone 5 was released. I doubt that ratio was 3:1. As long as this one is better (more even) than that, the iPhone 5c is a success. Heck, it may not even need to sell that much better, since Apple's profit margin on the iPhone 5c should be much better than that for the iPhone 4s. Apple tried to think this one through...

That is because the 5c is just a 5 in a plastic body yet the 5s is a much better phone all round and doesn't actually cost that much more especially on a contract which is how most will get their phone. The 5c could have been a bigger seller but it needed to be about half what it currently costs. I wouldn't even bother looking at the 5c when I can get a 5s for a little bit more.

InTheSwiss said,
That is because the 5c is just a 5 in a plastic body yet the 5s is a much better phone all round and doesn't actually cost that much more especially on a contract which is how most will get their phone. The 5c could have been a bigger seller but it needed to be about half what it currently costs. I wouldn't even bother looking at the 5c when I can get a 5s for a little bit more.

I think Apple were hoping to make a dent for the "on contract" market rather than the SIM free market, where the 5C was priced quite a lot more favourably than the 5S. As you say, if you look at the SIM free pricing, the 5C is a terrible proposition compared to the 5S.